Chipotle Rolls Out ‘Fight On’ Menu Inspired by USC Women’s Basketball Team

Chipotle has announced the launch of a unique “Fight On” digital menu that will include the go-to orders for all University of Southern California women’s basketball team members, including star guard JuJu Watkins. The fast-food chain first teamed up with the USC women’s basketball team in December 2024, when the company announced its first college NIL (name, image, likeness) deal. Let’s take a look at what we know about this new partnership.

Chipotle Partnered With an Entire Basketball Team

Per a press release shared with RetailWire, this is the first time Chipotle has released a digital menu inspired by a complete team. All 15 unique dishes will be accessible only on the app and website during the team’s tournament run.

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A post shared by Juju Watkins (@jujubballin)

The “Fight On” Menu includes:

• The JuJu Watkins Bowl: White rice, Chipotle Honey Chicken, fresh tomato salsa, fajita veggies, cheese, guac, and sour cream.
• The Kiki Iriafen Bowl: Brown rice, half chicken, half steak, pinto beans, fresh tomato salsa, roasted-chili corn salsa, and tomatillo-green chili salsa.
• The Rayah Marshall Quesadilla: Chicken fajita quesadilla with extra brown rice and sour cream.
• The Vivian Iwuchukwu Burrito: White rice, double chicken, light black beans, roasted chili-corn salsa, extra cheese, and sour cream (double-wrapped tortilla).
• The Rian Forestier Quesadilla: Chicken fajita quesadilla with extra white rice and Queso Blanco (with an extra tortilla).
• The Avery Howell Bowl: White rice, steak, fresh tomato salsa, Queso Blanco, cheese, and guac.
• The Clarice Akunwafo Bowl: Extra white rice, chicken, extra black beans, extra cheese, extra fresh tomato salsa, extra roasted chili-corn salsa, tomatillo-green chili salsa, tomatillo-red chili salsa, sour cream, and guac.
• The Aliyah Gayles Bowl: Brown rice, chicken, pinto beans, roasted chili-corn salsa, sour cream, cheese, Queso Blanco, and lettuce.
• The Laura Williams Bowl: White rice, steak, black beans, lettuce, sour cream, and cheese.
• The Kayleigh Heckel Bowl: White rice, chicken, black beans, cheese, sour cream, and lettuce.
• The Malia Samuels Bowl: White rice, steak, black beans, roasted chili-corn salsa, tomatillo-red chili salsa, cheese, guac, and lettuce.
• The Kennedy Smith Quesadilla: Half chicken, half steak quesadilla with white rice, roasted chili-corn salsa, and Queso Blanco. 
• The Dominique Darius Bowl: White rice, chicken, half pinto beans, half black beans, fresh tomato salsa, and roasted chili-corn salsa.
• The Brooklyn Shamblin Bowl: White rice, steak, black beans, fresh tomato salsa, cheese, sour cream, and lettuce.
• The Talia von Oelhoffen Bowl: Brown rice, chicken, fajita veggies, Queso Blanco, and lettuce.

The Fast-Food Giant Originally Partnered With Juju Watkins

The fast-food giant is nothing if not pleased with its partnership with the USC women’s basketball team, as it has proven quite successful for the brand.

“Each new entrée on the ‘Fight On Menu’ represents how these elite athletes trust Chipotle for proper nutrition, especially as their collective intensity ramps up in March,” said Chris Brandt, chief brand officer at Chipotle, in a statement. “This sisterhood of the USC women’s basketball team and each player’s drive to be the absolute best version of themselves are reasons why they are a real championship contender.”

The company first partnered with Juju Watkins, the breakout star of the team, back in December. “We’re always training hard and staying active, so having a meal option that’s both delicious and packed with protein is perfect for recovering after workouts,” said Watkins, following the announcement. “Chipotle is also a great spot for the team to bond. It’s super convenient being so close to our practice facility, making it an easy go-to for us to grab a quick meal together and connect.”

The partnership with Watkins marked the first time that Chipotle engaged in an NIL deal with a college basketball star.