Peet’s Coffee Unveils Fresh, Energizing Vitality Menu for Spring

Peet’s Coffee has dropped a series of fresh, energizing, feel-good drinks for spring that promise to refresh and hydrate customers looking to lean into healthier beverages.

The expanded Vitality Menu includes a selection of coconut water-based drinks and protein-rich lattes, designed to offer a balance of flavor and nutrition. According to a press release, the new offerings have been developed with input from dietitians and focus on functional ingredients.

Starting April 1, all Peet’s coffee bars will offer customers drinks created with Vita Coco Pressed Coconut Water. Per the press release, Peet’s Coffee has introduced the following coconut water-based beverages in refreshing flavors:

• Coconut Water Cold Brew: Contains Baridi Cold Brew, crisp pressed coconut water, and simple syrup.
• Coconut Water Matcha: Ceremonial-grade Matcha paired with crisp pressed coconut water and simple syrup.

Peet’s has also expanded its latte menu with protein-packed options, all featuring Bob’s Red Mill Whey Protein Powder, which adds at least 20 grams of protein per drink. These medium-sized lattes are available hot or iced:

• Vanilla Latte: Contains coffee, with the addition of sweet vanilla flavor and protein powder.
• Golden Latte: A lighter coffee blend with the addition of whey protein.
• Matcha Latte: Combines earthy matcha green tea, steamed milk, and protein powder to create a creamy, frothy beverage.

Peet’s Coffee Bursts Into Spring With a Menu of Seasonal Drinks and Treats

Peet’s Coffee is also bringing a floral element to its seasonal menu beginning March 19. The chain is introducing the Blushing Rose Matcha Latte, Blushing Rose Sparkling Lemonade, Lavender Vanilla Latte, and Lavender Sparkling Lemonade. Peet’s has also debuted a Roasted Tomato Focaccia Sandwich.

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Beginning June 4, 2025, all Peet’s Coffee customers will have the option to personalize their beverages with non-dairy options. These include oat, almond, and Ripple plant-based milk, all at the same price as milk-based drinks. Peetnik Rewards members get to try the new line of non-dairy additions first, in the app, beginning April 1, 2025.

“We were proud to introduce the first fully plant-based menu item at scale for coffee shops in 2021, and, building on that commitment, we launched a seasonal menu dedicated to plant-based ingredients. Now, we’re excited to take the next step by offering non-dairy options at the same price as all milk-based drinks, beginning this summer,” said Gordon Bitter, senior vice president of retail.

Peet’s Coffee will also offer other Spring specials this season.

• Sip Into Spring (3/21–3/23): Peetniks can grab one of the new floral sips and get the second one 50% off.
• National Cold Brew Day (4/18–4/20): $3 Coconut Water Cold Brews are on the menu along with Baridi Cold Brew Coffee.
• Teacher Appreciation (5/6): With an Educator ID, teachers can enjoy a small free drip coffee or cold brew.
• Peetnik Perks (5/18–5/31): Peetnik Perks members can enjoy a medium latte and a warm food item for just $9.

Peet’s Coffee was founded in 1966 by Alfred Peet in Berkeley, California. The brand operates cafés across the U.S. and sells its coffee in retail stores, maintaining its commitment to freshness and artisanal roasting techniques.