Target Expands Baby Selection With Over 2,000 New Products

Target has introduced over 2,000 new items across its nursery, apparel, food, and toys sections, making it a one-stop shop for busy parents.

According to a press release, more than half of these new items are Target exclusives. Target shoppers will be familiar with the brand names of some of the line’s newest items, including Cloud Island, Good & Gather, and up&up.

Along with brands Target shoppers know and love, the Bullseye store will feature exclusives from children’s brands such as bumbum, Lalo, and Joie. The best part of all is that over two-thirds of the new items cost less than $30.

“We’re thrilled to announce the growth of our baby assortment at Target, starting with over 2,000 new items for every stage and every small moment in a baby’s life,” says Amanda Nusz, Target’s senior vice president for merch essentials and beauty. “One-fourth of our guests are shopping for baby, and we’re curating our assortment to give them just what they need. From daily must-haves like diapers to trending items like baby skincare and adorable, affordable gifts to celebrate each baby milestone, we’re supporting families throughout the parenting journey with products that bring joy and convenience to their everyday lives.”

Here Are Some of Target’s Newest Baby Items

Target is making it easier than ever for busy, new parents to find everything they need for their baby, and themselves, in one store.

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Here are some of the newest baby items:

• Health and wellness items: Organic baby foods and snacks from new brand Amara, aloe-enhanced bumbum diapers, Pipette baby care, and Earth Mama organic diaper balm.
• Postpartum support: Breast pumps from Frida Mom and lactation oat bars and supplements from Oat Mama that help support a healthy milk supply in breastfeeding moms. Also included is postpartum hair serum, energy drops, and recovery set from Anya as well as postpartum perineal recovery spray and cooling pad liners from Ona Renewals.
• Gifts: Affordable toys, plush, and books from Cloud Island.
• Trending items: Matching apparel sets from Cloud Island, stylish high chairs and feeding sets from Lalo in modern colors and styles, and baby gear like car seats and a car seat/stroller system from Joie.
• Newness from Target brands: Over 200 new items from nursery brand Cloud Island. Plus, there are 14 new baby food and snack items from Good & Gather — in flavors like raspberry purple sweet potato and tomato mixed berry — and 18 new items from up&up like baby sunscreen and more nursery essentials.

Also updated is Target’s baby registry. New mothers and others in need of all the necessary baby items can pick their favorites for purchase. The registry now includes:

• A complimentary welcome kit valued at over $100, delivered to your doorstep.
• A 15% discount on any remaining items in your registry.
• Special savings on top baby brands like Huggies, Bobbie, and Evenflo.
• Hassle-free returns on registry items for up to a year.
• A monthly newsletter featuring essential baby picks, exclusive offers, gift tracking, and more.

All items are available in-store, in the app, and online.