QVC Group Lays Off 900 Employees: What Does This Mean For Shoppers?

QVC has laid off 900 employees as part of a reorganization effort across its HSN, QVC U.S., and Global Shared Services teams.

Per a press release, “For many of these individuals, today will be their last day with QVC Group. Some will continue working with us for several months, mainly to support the transition of the HSN broadcast and the St. Petersburg campus.”

“In our international markets, we are proposing several organizational changes. We will be sharing the details with potentially affected individuals and, where applicable, engaging in negotiations with relevant employee representation bodies in accordance with local laws. If consultation processes are required in a QI market, no changes in that market will be effective until those processes are completed,” the press release continued.

The statement concludes, “We are committed to supporting impacted team members through this transition with separation benefits and outplacement services. Our immediate focus is supporting those directly affected by these changes.”

QVC Group reported that Q4 revenue fell 6% year over year to $2.9 billion. Operating loss expanded to about $1.3 billion from $103 million in the year-ago period.

QVC Group Lays Off 900 Employees https://t.co/u2q27BFlFy

— WWD (@wwd) March 28, 2025

David Rawlinson, president and CEO of QVC Group, shared the following news about the company’s bottom line last year.

“2024 was an important year for the company, and we achieved several milestones. We successfully completed Project Athens, resulting in a second straight year of Adjusted OIBDA growth as reported and enhanced operating discipline. We also reduced our debt levels to strengthen the balance sheet and grew our streaming business. We faced challenges in the second half of 2024, driven by heightened competition for viewership with the Olympics and the election, as well as a conservative consumer environment, both of which pressured our top-line results and resulted in sales deleverage,” Rawlinson said.

What Does This Change Mean For QVC’s Customers?

A focus on growing sales on social media platforms, including TikTok, is part of a strategy announced by Rawlinson in November to drive shopping online and create a “live social shopping content engine.” The company plans to develop a platform-tailored approach for social media, leveraging creator affiliate storefronts, live streams, organic media, paid media, and more.

This means that QVC’s customers will not be limited to ordering their favorite products via the company’s website, app, or phone. The company plans to get more customers engaged via social media and other channels. At the moment, customers’ traditional shopping experience will not be changed.

“We saw significant follower growth from QVC’s Age of Possibility campaign and our launch on TikTok Shop,” Rawlinson said. “We know we have large opportunities on social.”

On streaming, QVC Group will continue to grow its QVC+ and HSN+ streaming platform and expand into services such as YouTube TV, Sling, Roku, Hulu, Netflix, and others. Currently, QVC shoppers can watch the channel on cable television on the network’s dedicated channel. They can also purchase products via the QVC app.

QVC, short for Quality Value Convenience, maintains its role as a destination for interactive shopping, offering a unique blend of live television broadcasts, e-commerce, and mobile shopping experiences. Since its launch in 1986, QVC has redefined home shopping by providing customers with an engaging, informative, and entertaining way to discover new products.