Dollar General Launches 7 Days of Savings Beauty Campaign

Dollar General is introducing a new lineup of exclusive products and popular national beauty brands, aiming to offer customers affordable everyday options with the opportunity for a little indulgence — without breaking the bank.

The company is enhancing its commitment to beauty accessibility with a 7 Days of Savings Beauty event. A press release reveals further details about the events available each day.

DG’s 7 Days of Savings Beauty event provides customers with deep daily discounts on beauty and personal care products. The remaining featured offers include:

• Monday, April 7: MONDAY haircare — save $2
• Tuesday, April 8: Dial 32-ounce body wash — save $3
• Wednesday, April 9: Edgewell or Skintimate Shave Gel — save $2.25
• Thursday, April 10: Irish Spring or Softsoap (20 ounces) — save $5 when you buy two
• Friday, April 11: Old Spice or Secret Whole Body Deodorant — buy one, get one free
• Saturday, April 12: Dial Hand Soap (11 ounces) or Bar Soap (three bars, 4 ounces) — buy one, get one free

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“At Dollar General, we believe everyone deserves to feel beautiful and confident, and financial constraints shouldn’t be a barrier,” said Jimmy Nguyen, vice president and division merchandise manager of health and beauty at Dollar General. “We are excited to offer our customers a carefully curated and accessible, on-trend assortment of products they need and want across beauty, self and family care.”

Dollar General’s 7 Days of Savings Beauty event kicked off April 6 and runs through April 12.

Dollar General Has Added National Brand Beauty and Personal Care Lines to Its Available Products

Dollar General helps customers save money by keeping overhead costs low, offering private label alternatives, and maintaining everyday low prices. Their stores are smaller and more efficient, allowing them to pass savings directly to shoppers. By focusing on essential, high-demand products, they streamline inventory and keep prices competitive.

Customers can also take advantage of digital coupons, weekly promotions, and a user-friendly app to maximize their savings. With convenient locations in rural and suburban areas, Dollar General makes it easy to shop affordably.

Per the company’s press release, the brands Dollar General recently introduced to customers at a lower cost than drugstores include:

• e.l.f Cosmetics debuted at Dollar General in the fall of 2024. Its holy grail collection will be available this spring in more than 10,000 stores.
• MONDAY is now available in approximately 17,000 Dollar General stores. More than 10 items are priced $5 to $7, including collagen, hyaluronic acid, wheat protein, and keratin-infused haircare.
• Root to End debuted at DG in 2021. The brand has added six new haircare products to its line, including Volumizing Shampoo & Conditioner, Scalp Soothing Shampoo & Conditioner, Purifying Dry Shampoo, and Volumizing Dry Shampoo.
• Degree released a brand of body wash developed exclusively for DG by Unilever. The line will comprise four scents, with a price point of just $5.
• Yumzee lip oil is now available at all Dollar General stores.

Dollar General’s expanded beauty offerings combine affordability with variety, giving customers access to both exclusive products and trusted national brands. By making beauty more accessible, the retailer allows shoppers to enjoy self-care and personal style without overspending — proving that quality and value can go hand in hand.