Global fashion apparel brand URBAN REVIVO (UR) is set to open its doors in the heart of London’s iconic Covent Garden on Saturday, May 3, transforming its new store at 8-12 Neal Street into a vibrant fashion playground. More than just a retail opening, the new store is a full-blown URBAN RENAISSANCE celebrating London’s summer style revival with immersive experiences, exclusive collections, and unforgettable events.
The Covent Garden store brings UR’s URBAN RENAISSANCE concept into the heart of London at the crossroads of European culture and fashion. The 515 sqm store is a space where past and present, urban life and nature, and fashion and human emotion collide. Inside the store, the UR Prism art installation stands front and center, its external illuminating pyramid and inner mirror interacting with one another to create an infinite loop of images and structures that extend upwards in a temporal dialogue between heritage and futurism.
The stylish new store offers a curated selection of nearly 1,000 products across womenswear, menswear and accessories. Among these, the UR 2025 women’s summer collection draws inspiration from blooming flowers, with extensive use of tulle and lace, as well as soft-colored floral prints and refreshing hues of yellow, blue, and pink. The men’s wear collection meanwhile takes its inspiration from urban explorers and weekend escapes, perfectly balancing daily city life with vacation flair. Approximately 60% of the store’s products are from collections led by UR’s London-based European Design Center, featuring styles, silhouettes, and fabrics tailored for the European market.
“Londoners don’t just wear clothes—they live fashion,” said Vivian Chen, CEO of UR International. “We’ve created a space and collection that captures this city’s distinctive energy while introducing UR’s latest designs tailored for London style.”
Ahead of the public opening, UR has an exclusive preview event on May 2 for over 100 fashion influencers, artists, and business partners. On the grand opening day, customers will be able to enjoy special offers including 10% discounts for new UR Club members and complimentary gifts for purchases exceeding £50 and £80 (while supplies last).
The new Covent Garden store joins a rapidly growing portfolio of more than 400 UR stores worldwide as the brand continues to emerge as a major player in the global fashion industry.
The brand will be opening a second London location soon, with plans to enter Hong Kong, Tokyo, and other cities worldwide in the near future, according to Leo, CEO and Founder of UR.