REBEL is officially the only place to shop open-box and overstock Diono® gear, up to 50% off.
NEW YORK, May 2, 2025 — REBEL, the only venture-backed, certified B-Corporation returns recommerce platform for overstock and open-box returns items, is proud to announce its exclusive partnership with Diono®, the Seattle-based brand known for its award-winning car seats and family travel gear.
Through this partnership, REBEL will serve as Diono’s official and exclusive returns recommerce platform. This makes REBEL the only marketplace where families can shop open-box and overstock Diono products, all at up to 50% off.
“At REBEL, we make it simple to shop with purpose every day,” said Emily Hosie, Founder & CEO of REBEL. “This partnership gives parents exclusive access to premium open box Diono gear at unbeatable prices—while helping reduce waste and extend the life of great products.”
Returned and overstock Diono® products are thoroughly vetted through REBEL’s vigorous quality check before being listed on their marketplace. Families across North America can now shop Diono’s most trusted products through REBEL’s purpose-driven platform.
“We’ve spent the last 20+ years designing car seats and travel gear that meet the highest standards of safety, quality, and durability,” said Brad Keller, President of Diono®. “Partnering with REBEL allows us to extend the life of our products in a meaningful way—by reducing waste, making our gear more accessible, and delivering value to the families who put their trust in us every day.”
This partnership is part of REBEL’s broader mission to tackle the returns crisis head-on. With the help of brand partners like Diono®, REBEL is projected to save more than 25 million pounds of product from landfill in 2025 alone. Proving returns recommerce is the future of retail.
About REBEL
REBEL is the ultimate destination to Shop Smarter™. By offering unbeatable savings of up to 50% off on open-box and overstock products in the baby gear and home space, REBEL makes it simple to shop with purpose every day. REBEL partners with over 2,500 of the most popular brands to bring the very best assortment of open-box and overstock products right to their customers’ doorsteps. As the only certified B-Corp in returns recommerce, REBEL keeps more than 25 million pounds of product out of landfills annually.
About Diono®
Diono® is proud to be Made of Seattle®, a city known for its pioneering spirit. We were born from a commitment to innovation and safety that began in 1999. Seattle’s unique culture inspired us then and continues to drive us today as we design revolutionary products that protect growing families and solve the challenges of a busy backseat.
Some seats you may recognize include our Radian®, the original 3-across all-in-one convertible car seat; Monterey®, the original expandable booster seat; and Connect3®, the first and only booster that fits 3-across.
Today, over a million children travel safely in a Diono car seat every day. We’re here to help you unlock the #JoyOfTheJourney, every step of the way.