Access premium Britax gear at exclusive prices, only at REBEL.
NEW YORK, May 16, 2025 — REBEL, the leading certified B-Corporation in returns recommerce, is proud to announce an exclusive partnership with Britax, an iconic brand that’s been trusted by families for generations. With this new collaboration, REBEL will serve as the go-to marketplace for open-box Britax products, offering select gear at up to 50% off.
Britax is the latest trusted name to join REBEL’s growing marketplace of exclusive brand partners, giving families access to select open-box and overstock Britax products they know and trust, from convertible car seats to lightweight strollers. All quality-checked by REBEL and offered at incredible prices.
“For more than 50 years, Britax has led the way in child safety technology. Their commitment to innovation and trust aligns perfectly with the work we do at REBEL,” said Emily Hosie, Founder & CEO of REBEL. “We’re honored to be their exclusive returns recommerce partner, offering parents a way to Shop Smarter ™, without compromising on quality.”
Since entering the U.S. market in 1996, Britax has become one of the most trusted baby gear brands in America. Partnering with REBEL is a natural extension of that legacy, making their products even more accessible to today’s families.
“Partnering with REBEL allows us to support families in a new and thoughtful way,” said Nancy Heaton, President Commercial Americas at Britax Child Safety, Inc. “This collaboration reinforces our ongoing commitment to safety, trust, and sustainability—while helping extend the life of our products in a responsible way.”
This partnership reflects REBEL’s continued momentum as the industry leader in returns recommerce. With over 2,500 brand partners and growing, REBEL is proving that circular solutions can drive both sustainability and savings. Britax joins other top-tier brands that trust REBEL to give their returned products a second life, reducing waste and delivering meaningful value to consumers.
This partnership will further REBEL’s mission to keep returned and overstock products out of landfills, with plans to divert over 25 million pounds of products from waste in 2025 alone.
About REBEL
REBEL is the ultimate destination to Shop Smarter™. By offering unbeatable savings of up to 50% off on open-box and overstock products in the baby gear and home space, REBEL makes it simple to shop with purpose every day. REBEL partners with over 2,500 of the most popular brands to bring the very best assortment of open-box and overstock products right to their customers’ doorsteps. As the only certified B-Corp in returns recommerce, REBEL keeps more than 25 million pounds of product out of landfills annually.
About Britax
Established in Britain in 1938, the Britax journey has been one of safety innovations — from pioneering adult seat belts to introducing our first child car seat in 1966. Since then, we have been guided by our steadfast mission of “Protecting What Matters Most,” and we uphold this commitment by providing secure, comfortable, and easy-to-use child mobility solutions worldwide. We take pride in being a part of families’ lives, knowing that our products not only help ensure safe travels but also create lasting memories. For a closer look, visit us.britax.com or follow the brand on Facebook (https://www.facebook.com/BritaxUS/) or Instagram (https://www.instagram.com/britaxus).