buywith, the leading AI-powered video commerce platform transforming online retail and retail media through shoppable video, has appointed Jason Holland as Chief Operating Officer (COO). Holland joins at a pivotal time for the company as it scales its flagship retail media video ads platform, myAthena, across global markets.
Recognized as a pioneer in the video commerce space, buywith empowers brands and retailers to revolutionize shopper engagement through interactive, AI-powered video solutions. Its technology powers live and shoppable video experiences directly on retailers’ sites—boosting engagement, conversion, and loyalty. With the recent launch of myAthena—the industry’s first retail media video ads solution—buywith is helping brands supercharge their digital advertising within retail environments. Already adopted by major global retailers, myAthena underscores buywith’s growing role as a trusted partner in digital commerce.
Holland’s appointment marks a strategic step in buywith’s global expansion and retail media growth. As the company scales its AI-powered video commerce solutions and expands across new markets, strengthening its executive team signals a clear commitment to accelerating innovation, forging new partnerships, and delivering measurable impact for brands and retailers alike.
A recognized leader in the video commerce and digital media space, Holland most recently served as Chief Business Officer at Firework. There, he played a central role in scaling the company across enterprise clients in major global markets, leading strategic partnerships, and in closing the company’s $150m Series B round of financing. Jason brings over 20 years of global experience across media, technology, and connected commerce, having held senior leadership roles at several high-growth organizations. His background includes work with the world’s largest retailers, brands, and publishers, including his time at retail media and 1st party customer data firm, dunnhumby, where he helped drive customer-centric growth strategies.
At buywith, Holland will oversee operations, drive global expansion, and spearhead M&A initiatives in video commerce, social commerce, and generative AI. He will also lead the growth of myAthena, a first-of-its-kind digital studio that creates short-form, AI-optimized video ads for retailers and brands at scale. Holland is joining a strong leadership team which includes Co-Founder & Chief Executive Officer, Adi Ronen, Co-Founder & Chief Technology Officer, Eyal Sinay, and Chief Business Officer Yael Kochman.
“Jason’s deep expertise in retail media, SaaS, and digital video makes him the ideal leader to take myAthena to the next level,” said Adi Ronen, CEO and Co-Founder of buywith. “As retailers increasingly look to own their media channels and engage consumers through high-impact content, our platform is perfectly positioned—and Jason’s arrival accelerates our mission.”
Designed to meet the surging demand for data-driven retail media, myAthena enables brands to produce engaging, TikTok-style video ads that integrate directly into retailers’ e-commerce sites and media networks. These video placements have shown up to 48% higher conversion rates compared to static formats.
The global retail media market is expected to reach $293 billion by 2029, with video emerging as the dominant format for engagement and performance. Holland’s appointment signals buywith’s intent to lead this next wave of innovation—giving retailers full control of their customer engagement through immersive video experiences.
“buywith has built an incredibly smart platform at the intersection of brand, retail, agency, video content, creators, and AI,” said Jason Holland. “myAthena, the company’s retail media video ads solution, represents a new frontier in retail media’s evolution—one where video becomes the connective tissue between content, commerce, and conversion. I’m excited to help scale this vision globally.”