Sponsored by

This eBook, co-produced by Quad, reveals how leading brands are using pre-market testing, neuroscience, and real-world simulations to predict performance before launch. You’ll learn about messaging that resonates, packaging that drives behavior, and media that works harder.

Stop relying on guesswork and slow A/B testing. Learn how to craft campaigns rooted in evidence—faster, smarter, and with real consumer insight behind every choice.

Inside the eBook:

• Why pre-market testing outperforms A/B—6x benchmark gains
• How neuroscience tools predict attention with 92% accuracy
• What design, packaging, and media reveal about consumer behavior

Download the free eBook by filling out the form on the right.