Grocery Trends 2025: PwC’s Perspective on Retail and CPG
GroceryShop 2025 gave me a front-row seat to some of the biggest shifts happening in retail and the consumer goods space. Spending time with PwC’s retail and CPG leaders, Carla DeSantis and Kelly Peterson, I learned there’s more change happening now than ever before.
What’s driving the urgency?
The landscape is shaped by affordability challenges, squeezed margins, and the constant pressure of inflation and tariffs. Both brands and retailers are being forced to question everything, from sourcing and price strategies to how they work together behind the scenes.
Key Takeaways from the Conversation:
- Affordability is everything. With consumer wallets under strain, companies are prioritizing accessible pricing and value. This calls for constant creativity and agility in areas like sourcing, manufacturing, and promotions.
- Collaboration is no longer optional. Retailers and suppliers aren’t just negotiating across the table—they’re sharing insights, data, and tech strategies to survive and thrive. The old silos are fading away as the need for seamless teamwork rises.
- Reimagining the store experience. Technology is acting as a bridge between online and in-person shopping. Younger shoppers, especially Gen Z, crave real-life retail but expect technology to add convenience, product discovery, and a more personalized touch.
- AI and automation are shaping decisions. Generative AI is bringing richer, contextual information to product pages and reviews online, while also powering smarter in-store experiences—think digital associates, interactive guidance, and tailored recommendations.
- Leadership is getting bolder. PwC’s network shows top executives are willing to rethink old models. They are experimenting with new ways to drive growth, streamline operations, and deliver better customer experiences.
- Success favors the innovative. Those embracing technology, collaborative strategies, and consumer-centric innovation have the best shot at winning in today’s market.
Bottom Line
GroceryShop 2025 made it clear that the future of retail and CPG will belong to those who aren’t afraid to break the mold, whether through new tech, closer partnerships, reimagined consumer journeys, or putting affordability first. The stakes are higher than ever, but the opportunity is huge.
Looking forward to seeing which brands and retailers rise to the challenge, as this industry continues to evolve.
-Chase Binnie
CEO, RetailWire