AI as a Foundation, not as a Feature in Retail

June 3, 2026 I 12:00 PM EST

An exclusive interview exploring why leading retailers are rethinking AI—not as a tool layered on top, but as the foundation of how their business operates.

 General Manager of Consumer Industries at Intel

In a market flooded with AI solutions, the real question isn’t if you adopt AI—it’s how. This exclusive conversation breaks down the strategic shift from incremental AI adoption to full operational transformation, and what it takes to build long-term agility, smarter decision-making, and customer-centric growth.

Retail is adopting AI.
Most are doing it wrong.

Layering AI on top of legacy systems creates short-term gains—but limits long-term growth.

Many organizations are focused on tools, copilots, and quick wins. But without rethinking the foundation, AI becomes just another layer—adding complexity instead of unlocking real transformation.

AI was not built to be a feature.

 It’s meant to reshape how your business operates.

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AI is no longer just a tool.
It’s an operating model.

It’s where:

  • decisions become autonomous
  • data turns into real-time action
  • organizations gain true agility

In this exclusive interview, we explore what it means to treat AI as a foundational capability—from infrastructure and workflows to leadership mindset and customer experience.

Rethinking AI starts here.

Join Mariya Zorotovich in a deep-dive conversation on how retailers can move beyond experimentation and build AI into the core of their business.

Exclusive Interview · On-demand access

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 Access the full interview and learn how to turn AI into a long-term competitive advantage.