Empathica Inc., a leading global provider of Customer Experience Management (CEM) solutions to the world’s most respected multi-unit enterprises in food service, retail, banking, petro and hospitality sectors, announced today the latest results of its Consumer Insights Panel survey of more than 6,500 U.S. consumers. The findings show that mobile and social customer experience strategies are becoming more important than ever for brands, with retail and restaurant consumers using these channels to make decisions – even while in-store.
