The Joe Fresh brand, providing fresh fashion at a fresh price, announced today the opening of almost 700 dedicated Joe Fresh shops within the newly renovated jcpenney stores across the U.S. Rolling out in April 2013, the shops, designed by the Joe Fresh team, will range from approximately 1,000 to 2,500 sq. ft., and will debut with women’s apparel. At the same time, Joe Fresh products will also be available on line at jcp.com.
