Aldata announced a new solution called Aldata Shopper Relationship Management (SRM), which helps retailers attract, engage, manage, communicate, and measure online shopper interactions via a single cloud-based solution. The new offering is said to deliver targeted promotions and social media communications via two-way messaging to smart phones, tablets, and PC’s. Retailers can now create relevant, personalized online promos with rich content from a single source, deliverable across all digital services.
