Skava Pre-Black Friday mCommerce Report: Mobile Traffic Has Increased 112% in the Past Year as Desktop Continues to Decline

Skava/Marketwired

Skava, the leading provider of mobile commerce solutions to some of the biggest retailers in the USA, announced the results of its Mobile Commerce Trends Report, which analyzed billions of user sessions to leading US retailers’ desktop and mobile websites and apps between October 2013 and October 2014. The report highlights the growth of mobile in retail, showing a 112 percent increase in mobile traffic to retailer websites in the past year while desktop traffic dropped four percent.