Abercrombie & Fitch Raises Sales Forecast as New Clothing Styles Attract Shoppers
August 24, 2023
Abercrombie & Fitch has raised its annual sales forecast after reporting strong second-quarter results that surpassed estimates. The company’s new clothing styles, including dressy apparel, knitwear, cargo pants, and denim silhouettes, attracted shoppers to both its Abercrombie and Hollister labels. The retailer’s tight inventory control and ability to chase demand without relying heavily on promotions have contributed to its momentum, contrasting with the conservative outlook of other retailers.
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