Adam Driver Brings Amazon’s Funniest 5-Star Reviews to Life in New Ad Campaign

In a new promotional ad campaign, Amazon has tapped Adam Driver to turn five-star Amazon reviews into theatrical monologues.

According to Chain Store Age, Amazon shared that its new “5-Star Theatre” ad campaign will feature actor Adam Driver reading real customer reviews to encourage gift shopping during Black Friday Week. In the ads, Driver brings to life some of Amazon’s funniest and most viral five-star product reviews.

“What’s more compelling than the deeply personal, yet very public, Amazon review?” Driver said in a statement shared with Chain Store Age. “Immortalized readings of the marriage saving qualities of a banana slicer? The nuances of rubber duck collecting? Nothing says the holidays like grabbing a glass of something and telling people what you really think. Merry Christmas to myself.”

Many of the items featured in Adam Driver’s campaign will be on sale during Amazon’s Black Friday-Cyber Monday event running Thursday, Nov. 1 through Monday, Dec. 2.

Adam Driver Blasted Amazon for ‘Refusing’ To Meet SAG-AFTRA Demands

Adam Driver’s new Amazon partnership comes one year after the Academy-Award-nominated actor shared his disappointment with the company for “refusing” to meet the demands of SAG-AFTRA for its actors.

In August 2023, while promoting the film “Ferrari” at the Venice Film Festival, Adam Driver took Amazon to task for refusing to meet SAG-AFTRA demands. “I’m very proud to be here to be a visual representation of a movie that’s not part of the AMPTP and to promote the SAG leadership directive, which is an effective tactic, which is the interim agreement,” Driver said at the time, as reported by Variety.

He continued, “The other objective is obviously to say, why is it that a smaller distribution company like Neon and STX International can meet the dream demands of what SAG is asking for — this is pre-negotiations — the dream version of SAG’s wishlist, but a big company like Netflix and Amazon can’t? And every time people from SAG go and support a movie that has met the terms of the interim agreement, it just makes it more obvious that these people are willing to support the people that they collaborate with, and the others are not.”

Amazon wasn’t the only company in the line of fire for the actor. He blasted Netflix as well for the same reasons.

SAG-AFTRA is a labor union for media professionals in the entertainment industry. Its members began striking in July 2023 for improved pay and working conditions, particularly for streaming services — a strike that lasted 118 days and ended in November 2023. Performers receive payments known as residuals when a show or movie is re-aired on TV, but they currently get a much lower rate when their work is shown by streamers like Netflix.