Original reports and guides
Develop a useful sponsored resource around a timely retail or commerce question.
Advertising options
Reports, eBooks & white papers
Retail eBook & White Paper Sponsorships
Create a useful research, eBook or white-paper program with RetailWire and turn your expertise into an audience-building asset.
How it works
A focused program, built around your goal
- 1
Find the useful question
Start from a retail problem—not a product pitch.
- 2
Build the asset
Align on the content, review process, distribution and campaign timing.
- 3
Activate it
Promote the finished resource through the relevant RetailWire channels and your own team.
Program options
Content programs built around substance
We shape the scope around your audience, campaign window and the result your team needs.
Existing-asset promotion
Build a focused distribution program around a strong report, eBook or white paper you already own.
Campaign extension
Connect the resource to newsletter promotion, a webinar, a roundtable or targeted lead generation.
Questions buyers ask
The practical details
Does RetailWire create the content or promote ours?
Either model can work. The scope defines whether RetailWire develops a new co-branded asset, distributes an existing resource or combines both.
Can sponsored content generate leads?
Yes, when the resource and registration experience are designed around a clear audience need and the consent terms are agreed in advance.
Start a conversation
Tell us what you need to accomplish.
We'll recommend the right format, audience plan and campaign window. Our partnerships team typically replies within one business day.
Related options
Your inquiry goes directly to the RetailWire partnerships team.