For retail solution providers
Practical guidance for solution providers that want to earn attention, build authority and create qualified sales conversations with retail leaders.
The library
These are not retail-industry news articles. They are focused playbooks for the people marketing and selling technology, services and expertise into retail organizations.
how to sell technology to retailers
A practical framework for earning attention, building internal support and creating a credible path from first contact to a retail buying conversation.
Read the guideB2B lead generation
How to design B2B lead generation around retail buying signals, useful conversion offers and sales follow-up that preserves context.
Read the guideB2B content syndication
A buyer-focused guide to selecting content, audience criteria, lead terms and follow-up for B2B content syndication campaigns.
Read the guidenewsletter sponsorship
How to evaluate a B2B newsletter sponsorship using audience fit, placement quality, pricing models and sales-relevant measurement.
Read the guidewebinar marketing
A step-by-step playbook for creating, promoting and following up on webinars that retail leaders choose to attend—and remember.
Read the guideexecutive roundtable
How to design a small executive roundtable that creates candid peer exchange, useful market intelligence and credible relationships.
Read the guidePut the strategy to work
Tell us the market you need to reach and the outcome your sales team needs. We'll recommend the formats that fit.