Retail News

Amazon adds Tik-Tok style shopping feed to its app

TechCrunch 12/09/2022

Amazon.com is adding Inspire, a short-form video and photo feed, onto its app. The feature will allow shoppers to see product content created by brands, customers and influencers. Inspire is being rolled out to select customers in the U.S. early this month before becoming more broadly available in 2023.

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