Amazon Now Requires Customers in Some Areas To Spend at Least $35 To Qualify for Free Shipping — Up From $25

Amazon is testing a new minimum order requirement for free shipping, asking some non-Prime customers to spend at least $35 instead of the previous $25. The change is seen as a move to encourage users to consider subscribing to Amazon Prime, especially with the upcoming holiday shopping season and Amazon's second Prime Day of the year approaching. The company has adjusted its minimum spend requirement for free shipping several times in the past, with this change possibly aimed at boosting Prime memberships and competing with other services.