Amazon rebranding Go stores to Fresh banner

Amazon.com is changing the name on its Go convenience and grocery stores to Amazon Fresh. The retailing and technology giant has been operating under a variety of banners: Amazon Go, Amazon Go Grocery, Amazon Fresh grocery stores, Amazon Fresh delivery, Whole Foods delivery and Prime Now delivery. The rebranding will eliminate the two Go banners at a time when Amazon is opening more of its Fresh grocery stores across the U.S.