Retail News

Amazon to kick off ‘Thursday Night Football’ deal earlier than planned

The Wall Street Journal 05/04/2021

Amazon.com will acquire exclusive rights to “Thursday Night Football” starting in the 2023-24 seasons, a year earlier than expected, after Fox Corp. said it would exit its deal early. “This expedited deal is an immediate differentiator for us as a service, as it gives Prime members exclusive access to the most popular sport in the United States,” said Marie Donoghue, Amazon’s vice president of global sports video.

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