Amazon Will Make Up to $7 Billion in Revenue From Prime Video Ads, According to Wall Street Analysts

Amazon's decision to introduce ads within Prime Video in early 2024 could yield up to $7 billion in ad revenue, as estimated by Wall Street analysts. UBS predicts that Prime Video ads could contribute $6.2 billion in incremental revenue to Amazon's U.S. ad business and $1 billion internationally, with an anticipated 115 million monthly users in the U.S. Evercore analysts anticipate similar results, projecting $7 billion in annual ad revenue, based on a format of three minutes of ads per hour.