Amazon's Prime Big Deal Days Kick Off Holiday Shopping Season Amidst Economic Pressures

Amazon's Prime Big Deal Days event, predicted to generate $8.1 billion, has begun, marking the start of the holiday shopping season for the e-commerce giant. This comes as consumers, facing economic pressures, are opting for early holiday shopping. While the sale offers exclusive deals, analysts note that the perceived value of discounts varies by product category, and suggest waiting until late October or November for the deepest discounts.