Photo by Trac Vu on Unsplash
Apple Is Developing Chips for AI Software in Data Centers, According to Reports
May 7, 2024
According to a report from the Wall Street Journal on Tuesday, Apple has been working on chips designed to power artificial intelligence software within data centers.
Sources familiar with the matter reported that Project ACDC (Apple Chips in Data Center) has been under development for many years without a defined timeline for completion.
The report mentioned that Apple has joined forces with Taiwan Semiconductor Manufacturing Co. (TSMC) on both the design and production of the chip. However, it is unclear whether these efforts have led to successful outcomes.
Industry analysts anticipate that Apple’s server chip will primarily handle AI inference tasks instead of AI model training. They also highlight that Nvidia is expected to maintain its dominance in the AI model training sector.
Within AI, inference is how trained machine learning models make sense of new data. Companies like Google are creating their own AI inference server chips to gain more control over their technology.
Industry experts have highlighted that Apple has fallen behind in the AI race compared to competitors like Microsoft, who have invested billions into AI technology and infrastructure.
Apple CEO Tim Cook announced in February that the company is making substantial investments in AI technology and plans to unveil related developments later this year. Analysts anticipate this announcement to be made during Apple’s Worldwide Developers Conference scheduled for June.
On Thursday, during Apple’s recent quarterly earnings call, Cook informed investors about the company’s ongoing investments in AI. “We continue to feel very bullish about our opportunity in Generative AI. We are making significant investments, and we’re looking forward to sharing some very exciting things with our customers soon,” he said.
“We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software and services integration, groundbreaking Apple’s silicon, with our industry-leading neural engines and our unwavering focus on privacy, which underpins everything we create,” Cook added.
Apple exceeded expectations in its fiscal second-quarter earnings, even as overall revenue declined by 4% due to decreased iPhone sales. However, the company’s announcement of a $110 billion share buyback on Thursday, its largest ever, led to a significant increase in share price.
Recent News
Tesla Faces Uphill Battle with Shareholder Votes
In a bid to navigate the treacherous terrain of shareholder approval, Tesla’s chairperson, Robyn Denholm, likened the challenges ahead to scaling “Mount Everest.” This revelation comes amidst the looming votes on relocating Tesla’s headquarters to Texas and ratifying CEO Elon Musk’s staggering $56 billion compensation plan. Denholm’s remarks, as reported by the Financial Times on Friday, shed light on the uphill battle the electric vehicle giant faces in its quest for shareholder support.
Media Giants Depend on Sports As Content Shortages Rise
As Hollywood emerges from last year’s strikes, major media companies are turning to live sports to attract audiences and advertisers. This trend was evident during this year’s Upfront presentations, where media giants showcased their upcoming content and advertising opportunities.
New Trader Joe’s Opens in SF After 10 Years
San Francisco’s Hayes Valley neighborhood welcomed a highly anticipated new addition on May 17, 2024, with the grand opening of a Trader Joe’s at 555 Fulton St., on the corner of Laguna Street. This event marks the end of a decade-long wait for residents who have been eagerly looking forward to a new grocery store in their area.
China’s Property Market Boost: Stocks Surge, Copper Hits Highs
The Chinese government unveiled a comprehensive support package that has sent ripples through financial markets. This initiative includes a slew of measures aimed at stimulating housing demand and addressing the excess inventory burdening developers. The immediate impact was a significant rally in Chinese stocks and a surge in commodity prices, notably copper, which hit record highs.