Arby’s Launches Hilarious ‘New Year, Same You’ Menu So Customers Can Cheat on Diet Goals Guilt-Free

Arby’s has launched a hilarious limited-time “New Year, Same You” menu so customers can cheat on their diet goals without guilt.

Beginning Jan. 13, through to Jan. 17 — the week that many people typically break their New Year’s resolutions — Arby’s will launch its new offerings. According to a press release, it’s the “only menu designed to help you cheat on your goals without the judgment from your friends and family.”

The revamped menu will appear in select locations across the country, including stores in Cleveland, Las Vegas, Miami, Chicago, and Atlanta. It’s there that customers can order their favorite menu items, which will be shown on a receipt as healthier options. This way, it appears like customers are sticking to their resolutions when they’re really not.

The name-switched items include Arby’s Double Beef ‘N Cheddar, renamed as “salad with dressing,” a regular Jamocha Shake, temporarily known as a “green smoothie,” and a small Curly Fries, represented as “steamed vegetables.”

“At Arby’s, we know that keeping your resolutions is hard, especially when you have pressure from family and friends,” said Jeff Baker, Arby’s CMO. “This menu is just the perfect way to treat yourself while saving you the headache of having to explain to everyone. You have the rest of 2025 to hit your goals, and at Arby’s we just want you to have a fun stress-free indulgence!”

Arby’s is Trying to Revamp Their Image After Being Sued for ‘Deceptively Smaller Sizes’

Doing this new challenge where every time this year when you want a Jamocha Shake we have one ready for you

— Arby's (@Arbys) January 6, 2025

This tongue-in-cheek promotion comes on the heels of Arby’s trying to revamp its image after facing a class-action lawsuit over “deceptively smaller sizes.” In late December, a class action lawsuit was filed in Queens County Supreme Court by a New York woman claiming that Arby’s deliberately reduced the size of its French fries and beverages without lowering the price.

According to the filing, a customer claims the fast food chain swapped its former small-size fries for kids’ size fries, subsequently replacing the previous medium-size fries with the small size, and so on. The company allegedly made the switch with its drinks, too.

The lawsuit follows the 2024 congressional passage of the Shrinkflation Prevention Act, which established “shrinkflation as an unfair or deceptive act or practice.” The lawsuit is an attempt to represent customers affected by the change in portion sizes.