Back to News
Retail news

Ashley Stewart succeeds with even larger sizes

A decision by the 89-store chain to raise the largest size of dress it sells from a 26 to a 32 has had a profound impact on its sales. Ashley Stewart CEO Kristen Gaskins believes the larger sizes may eventually account for 10 percent of the fashion retailer's overall business.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0