Retail News

Aunt Jemima is history as pancake and mix brand gets a new name

USA Today 06/24/2021

The pancake mix and syrup brand name Aunt Jemima is no more. Quaker Oaks has renamed the line under the Pearl Milling Company brand. The consumer packaged goods company made the decision in response to criticism it was projecting racial stereotypes under the previous name and logo.

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