PROFILE

Allison McGuire

Vice President of Marketing, Paper Mart
Allison has an accomplished history of building online marketing and ecommerce programs. She’s been with Paper Mart since 2015 where they have launched a variety of new marketing channels taking the 100 year old business to the next level. Under her leadership the company has gained national exposure on the Today Show, NBC's Making It, World’s Greatest TV, and the Wall Street Journal. Paper Mart was named the #1 Most Trusted Site to Shop 2020 by Brightpearl. Prior to joining Paper Mart, Allison held leadership positions at Harbor Freight Tools, Overnight Prints, Cheetah Digital, and Office Depot.
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  • Posted on: 10/20/2022

    Can Amazon afford to keep churning through its frontline workers?

    It's hard to get past 1 in 3 stay after 90 days. Would any other business be ok with those stats? This just shows the negative effects of massive growth without the right training/structure/resources in place to handle it. If $8B isn't an incentive to make improvements, I don't know what is!
  • Posted on: 10/20/2022

    Is Circle K about to change the legal weed game in a big way?

    Seems like a smart move to make the dispensaries readily available and in convenient locations where customers are already shopping. For some, there's a stigma about going to a dispensary and I think putting them in a neutral, comfortable environment makes people more open to it.
  • Posted on: 08/24/2022

    Is the time right for table-side credit card tech to go mainstream in America?

    I'm starting to see QR codes for payment on restaurant receipts, which is a perfect solution in my opinion. I pay using my phone whenever I'm ready. There's no server standing there with pressure for a tip. It's fast, simple, and secure. Second best option; table-side authorization. Days of handing over your credit card to a stranger should come to an end.
  • Posted on: 08/24/2022

    What tradeoffs are consumers willing to make to stretch their food dollars?

    Consumers are watching their spend and being more mindful about overbuying groceries and throwing away spoiled food. This isn't a time when we can be wasteful. It makes sense to see a rise in freezer and pantry items while fresh fruits and vegetables are in decline. Walmart and Target will continue to thrive in these areas, since they are the perfect outlet for buying these types of items.
  • Posted on: 08/23/2022

    What should the free shipping threshold be?

    Free shipping is a slippery slope, especially when you're known as a discount retailer. Between all the coupons and promos, it's often a race to the bottom. Kohl's should absolutely require something in return for the perk. Credit card holders or rewards members would be the most valuable customers to target.
  • Posted on: 08/23/2022

    Is Kohl’s putting too many of its eggs in Sephora’s basket?

    This is just the beginning of Kohl's becoming more like a traditional department store. Replicating that store within a store feel, but also incorporating their own brands into the mix would bring them the most profit over time.
  • Posted on: 08/01/2022

    Are Rent The Runway’s second-hand clothes the perfect fit for Saks Off 5th?

    A smart move by Rent the Runway to reach a broader audience and offload inventory. The benefits to Saks Off 5th aren't as great in my opinion and a risky situation having to buy the inventory. I would think a commission model would have been a better partnership to start with and if successful, then move into purchasing the products.
  • Posted on: 07/28/2022

    Can Walmart roll back inflation?

    With gas prices decreasing and slashed prices at the big box retailers, one might think that inflation will get better, but I'm not optimistic. Now that consumers have pulled back, they will be much more cautious about spending again. I don't see much changing until next year.
  • Posted on: 07/28/2022

    Will the ‘Buy Now, Pay Later’ model overcome economic and regulatory challenges?

    We'll see a brief slow down because of the current economy, but BNPL is definitely here to stay. Millennials and Gen-Zers don't want the credit card debt of the past and once we get out of the recession, BNPL will be a viable payment option.
  • Posted on: 06/29/2022

    ThredUP asks consumers to boycott Shein’s pop-up shop

    Asking your customers not to buy from another retailer just highlights that you haven't educated your customers on why you're the better choice. Leave negativity to the political ads and make consumers fall in love with your brand for who you are and what you represent. Calling out competitors is just a negative, short-lived stunt with no upside.
  • Posted on: 06/29/2022

    Retailers tell their customers to keep their returns

    Customers have become accustomed to purchasing apparel online, knowing full well when checking out that they will return half of it. This behavior is not a healthy process for retailers or the environment. Retailers need to offer more videos, reviews, and dimensions for shoppers to take the guess work out of the buying process. We also need to provide some barrier to just returning everything. Charging just a few dollars per item will help offset the cost of shipping and receiving while making the consumer think twice before filling up their cart.
  • Posted on: 06/23/2022

    There might soon be no one left to hire at Amazon’s warehouses

    Amazon had to scale so quickly with its unprecedented growth that it has flaws in its warehouse practices. Not surprising. I think Amazon has enough smart people to turn this around and come up with a solution to keep employees motivated and happy while reducing churn. Previously change wasn't critical, but now that they are close to a crisis, they have no choice but to turn things around.
  • Posted on: 05/31/2022

    Victoria’s Secret creates an online marketplace for women-led brands

    VS definitely needs to make a change, but this isn't the right one. It's a great opportunity for the third parties to get exposure, but it just highlights that VS can't do it themselves. Filling a void in their product line by sourcing it elsewhere isn't a long-term strategy that is sustainable.
  • Posted on: 05/27/2022

    Can body neutrality messaging replace body positivity?

    How about just human positivity? Every brand is trying to promote a lifestyle that is unique and different whether it is aspirational, happy, tough, soft, or rugged. The focus should be on representing that brand to it's intended audience in an inclusive way. Let's be smarter about how we advertise to this next generation.
  • Posted on: 05/27/2022

    Is Macy’s for real?

    I certainly want to believe that Macy's is turning around, but unfortunately I think it's just a change in consumer behavior. Due to labor shortages and supply chain issues, the stores look sub-standard. The Backstage category has been a win, but I'm unsure if that's just replacing sales from the regular priced clothing or adding new business. Time will tell if it's sustainable.

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