Bethany Allee

Senior Vice President Marketing, PDI

First time retail business person, long time retail shopper. Coming at you as a results-driven problem solver with 20+ years of battle-tested experience in high tech marketing. Passionate about transforming and growing organizations through correctly identifying business objectives and aligning them with technology leadership.

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  • Posted on: 11/18/2021

    Will superfans influence more Americans to ‘thank heaven for 7-Eleven’?

    Influencer marketing is highly effective and we're just getting started. Right now, folks primarily think about it from the B2C perspective - in the context of Insta- and YouTube famous entities. The reality is that we all have influencers for all facets of our life and retailers who are able to connect the dots and even empower influencers have an incredibly powerful marketing tool. Kudos to 7-Eleven!
  • Posted on: 11/18/2021

    Will working from home hurt women’s career advancement?

    Catherine Mann has some good points. While women do tend to be primary caregivers, it's worth stepping back and taking that element out of the equation to address the broader issue. You can also take being a woman out of the equation, because the question being asked is: Does being a fully remote person limit your career? The answer is no, but it comes with some caveats. The biggest of which is, you will still need to be physically present (this means a host of things). This means you will still have to put in face time. As most of us found out during the beginning of the pandemic: If you have a pre-existing relationship, you can get by with virtual interactions. If you don't, it's extremely challenging, if not impossible. My answer comes from being a woman in a career that includes 25+ years of being a highly successful remote worker.
  • Posted on: 10/28/2021

    Will high food costs cost restaurants business?

    With kids under 12 potentially getting vaccines starting next week, there is a large group of families who are looking to dine out once their kids are vaccinated -- no matter the cost. Inflation will likely continue, and dining habits have shifted because of the pandemic. Eating out may cost more, but it's easier. With families reintegrating into frequently going out and adjusting to "post" pandemic life/closer to what they were used to before the pandemic, I'm bullish that the price of eating out won't be much of a consideration.
  • Posted on: 10/06/2021

    Is Home Depot’s deal with Walmart a sign of bigger things to come?

    Very good points, Ken and David. Killer move for Walmart. Good near-term move for consumers. Hopefully it will also prove to be a good long-term move for consumers. Minimally, there will be two retail powerhouses (instead of one)!
  • Posted on: 10/04/2021

    Amazon asks, why wait for Black Friday when you can get Christmas deals today?

    I'm with, Rick - it's going to be an interesting holiday season and going to a store to select from items physically available for immediate purchase will be a stronger pull this year. Many consumers are concerned about supply chain issues, and savvy consumers have already finished their holiday shopping. I don't love the holiday time warp, but holiday promotions should be in full swing if a retailer wants to be successful this season.
  • Posted on: 10/04/2021

    HomeGoods finally has a home online

    The portion of the market HomeGoods serves has the need for a reliable e-commerce play that allows associates and customers to access inventory from other stores/warehouses to round out customer orders (Ex. I need five giant candy canes for the front of my house, and the store I'm in only has three). This real-world use case is dependent upon accurate inventory across stores and consumers should have the ability for store holds vs shipping. Direct-to-consumer shipping on larger home wares will still be a challenge in their pricing model.
  • Posted on: 09/14/2021

    Will Kohl’s be known for something other than its retail partners?

    Right now, Kohl's is innovating retail and convenience. They're not the same as the other department stores, because they seem to be fighting harder and more strategically. Powerhouse Amazon is still looking for ways to innovate the last mile/fulfillment and Kohl's is the partner that's stepping up. Sephora needed a physical presence to ensure their physical presence continues to thrive - Kohl's stepped up. Kudos to Kohl's for having the courage to step it up and stand out.
  • Posted on: 09/13/2021

    Is the government’s vaccination mandate plan good for retail?

    Regardless of how they feel about the action of mandating, those consumers and employees who appreciate the vaccine will be more comfortable and they will gravitate towards retailers who adhere to the mandate. For consumers and employees who don't want the vaccine, they'll actively support retailers who defy the mandate. The real benefit to retailers is more vaccines means more consumers feeling safer and more footfall.
  • Posted on: 09/13/2021

    Amazon marketplace sellers are becoming retail giants

    The trend of third-party Amazon roll-ups will not only continue - it will gain momentum. Amazon found a middle ground that supports a more diverse ecosystem of retailers, with little risk to eroding their brand or market share.
  • Posted on: 09/09/2021

    Will shoppers flock to or avoid stores for Halloween and Christmas?

    Digital shopping has progressed tremendously during the pandemic, but people are ready to go into stores, peruse, and touch items. The pandemic has also driven us to become tighter with our social circle - social holidays like Halloween and Christmas will see an uptake this year. People are tired of not celebrating with each other. Parents don't want their kids to miss any more holidays, so they'll amp up spending to deliver the holidays in ways that feel safe to them. I wholeheartedly agree we will see foot traffic and spend increase heading into the holidays.
  • Posted on: 12/14/2020

    Is retail ready to distribute the COVID- 19 vaccine?

    The last mile is always the toughest and most expensive part of the fulfillment chain. It's interesting that those of us with a hand in the retail industry will have a tremendous impact when it comes to vaccine distribution and fulfillment. Major label pharmacies must take action now. With 100 million doses (some two-part, some one-part) coming at us with phased deployment and complicated cooling needs, pharmacy retailers must have a solid plan in place. They will play a major role in how we combat this virus.
  • Posted on: 12/14/2020

    The North Face called out for ‘virtue signaling’

    "We reserve the right to refuse service." End of story.
  • Posted on: 12/14/2020

    The scalpers who stole Christmas

    Scalper bots are extremely difficult to differentiate from real customers and they can topple your network (see: Walmart's PS5 release). This makes the challenge more complex. There are now several tech firms that offer monitoring software to help mitigate attacks, but when it comes down to it - the thing that beats scalper bots (right now) is to limit technology. Waiting lists and customer purchase limits are the most affordable option to retailers - right now. I'll keep saying "right now," because part of how scalpers win is by evolving. They're able to shift their attack quickly, and retailers must focus on containing them until they're able to do the same.
  • Posted on: 12/11/2020

    Are stores going to turn into ghost towns?

    The reality is that physical locations must evolve to address new customer needs. The other reality is that in-person shopping is not a priority for many Americans. Now is the time for retailers to determine how they'll best leverage their in-person shopping experience to adhere to what customers need right now - and how this impacts their future.
  • Posted on: 12/11/2020

    Stores move to the front and center fulfilling customers’ expectations

    Stores have to become the primary focal point for retailers:
    1. They're a competitive advantage over Amazon;
    2. The expense of the physical footprint must be justified.
    It is critically important for retailers to unite merchandising functions across the entirety of their organization. The retailers who've done the best job with this (Walmart, Target, Best Buy) are winning -- this is the model for success.
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