PROFILE

Bethany Allee

Executive Vice President Marketing, Cybera

First time retail business person, long time retail shopper. Coming at you as a results-driven problem solver with 20+ years of battle-tested experience in high tech marketing. Passionate about transforming and growing organizations through correctly identifying business objectives and aligning them with technology leadership.

Learn more at: www.cybera.com

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  • Posted on: 09/03/2020

    Target looks to expand the reach of its $1B+ Good & Gather grocery brand

    Valid point. I have indeed purchased this store brand for this reason. I've also bought the brand again, because it was high-quality. Really, if Target wants to increase in-store grocery sales of their brand, they should make meal deals. Buy X (name brand item), get Y and Z (Target brand items) for free. With name brand item paying a promotional cost that covers Y and Z.
  • Posted on: 09/03/2020

    Is Whole Foods’ e-grocery business headed down a dark path?

    Dark stores work if you have the volume of orders to support them and the capital to bankroll the footprint. Dark stores are key in driving down the fulfillment costs associated with curbside or online orders.
  • Posted on: 09/03/2020

    Target looks to expand the reach of its $1B+ Good & Gather grocery brand

    Good & Gather's share of the grocery market grew because Target's share of grocery market grew. The quality of the brand is fine, but consumers buy Good & Gather out of convenience. Consumers buy it because it's in the Target where they are already shopping. If Target plans to distribute the brand outside of Target, they are likely over-estimating brand loyalty.
  • Posted on: 09/01/2020

    Does J.C. Penney still have a future?

    Unfortunately, Paula is right. Their time is done. They've done a great job of innovating and all it did was help them hang on a little longer.
  • Posted on: 09/01/2020

    Will the late Prime Day sabotage or catapult holiday spending?

    What Nikki said. That's an excellent point about having time to fulfill when supply chains still see disruption. Retailers must capitalize on the momentum Prime Day creates - whether it's in October or November. Amazon currently dictates what's happening in retail, now they're dictating holidays.
  • Posted on: 09/01/2020

    Grocers shift gears as stimulus stalemate tightens consumer spending

    The current decline in grocery sales may be attributed to tighter spend, it is also likely impacted by patrons feeling more comfortable with eating out again. Grocery sales will level out, but likely not dramatically decline. Mid-term impact to the grocery sector is that they've quickly innovated to meet customer demands; with a platform in place, the next round of winners is working on additional innovation.
  • Posted on: 08/31/2020

    Why does Amazon want a fitness tracker?

    Are we starting a pool on when the government is going to explore monopoly charges against Amazon? I realize a lot depends on the election, but I'm willing to place a bet for initial hearings in March 2021.
  • Posted on: 08/31/2020

    Digital coupons find redemption in the stay-at-home economy

    The surge in digital coupon usage is related to the surge in digital shopping platform usage. Consumers are lazy - they're going to use what is at hand (pun intended). As long as digital platforms continue to grow, digital coupon usage will grow and print coupon usage will diminish.
  • Posted on: 08/31/2020

    Will other booksellers follow Powell’s in just saying ‘no’ to Amazon?

    Powell's is unique in that it has the power, prestige, and physical presence in Portland - a place that's already on-board with the anti-Amazon sentiment. This idea, unfortunately, won't work for other independent retailers.
  • Posted on: 08/27/2020

    Should employers mandate that workers get COVID-19 vaccines?

    Business law supports the right for organizations to make decisions that morally align to their belief system (see: Chick-fil-A, Hobby Lobby, Nike, REI...). The key word in this instance is "private." Private businesses have even more control over ethical stances. Private businesses should be able to require vaccinations - or not. If a standard is set, it should apply to all layers of the organization.
  • Posted on: 08/27/2020

    Food trucks find good parking spaces in the suburbs

    I thought the moment of the food truck had come and gone, but no. The moment of the food truck is here and now. Suburbanites have turned food truck visits into socially distanced opportunities for revelry and states like Texas are now offering bars an opportunity to open, if they have a food truck onsite. This is an opportunity for struggling food retailers and restaurant operators to leverage the assets they already have (food handling and liquor licenses, parking lots, etc.) and capitalize on the opportunity.
  • Posted on: 08/14/2020

    Home Depot and Lowe’s are in a race against time and each other

    As a time-bound person who spends time every week in both the Home Depot and Lowe's parking lots waiting for pickup, I can tell you that speed is very important. Both retailers have done an excellent job at real-time developing pickup and delivery options for customers during this pandemic. In April, curbside pickup at both retailers took me about an hour and that was after waiting on hold for 20 - 30 minutes to get a person on the phone who could verify a curbside order. Now, in August, it's about 10 minutes, they know what my car looks like, and I can request curbside delivery from the app. As a frequent user of the services of both stores, I can tell you that there are new pickup/delivery developments in both apps every week -- and I'm excited to see what they think up next! (Kits! Sell kits with everything needed to complete a job! For example - chicken feeders!)
  • Posted on: 08/14/2020

    Build vs. buy: Is that still a question in retail IT?

    It's not a black or white answer. The perspective is important, because there are many areas where proprietary IT solutions have been perfected - and in these instances, retailers should use that technology. For example, security. I would advise retailers to leverage outside security tools for a multitude of reasons. There are several areas where retailers have specializations or proprietary elements in their operations, elements where IT solutions can't accurately capture, recreate, or service. In these instances, it likely makes sense for retailers to build out their own solutions -- and this is where services come into play. IT services is one of the fastest growing segments within the technology space. Service providers can help retailers build solutions faster and better, without the long-term expense of an in-house development team, network, application... Given the volatility in today's world, it's critical that retailers minimize expense. Instead of focusing on proprietary/non-proprietary applications, retailers have an opportunity to step back and leverage proven IT services to gain proprietary and non-proprietary excellence in all aspects of their business.
  • Posted on: 08/12/2020

    Is the Walmart/Instacart pilot a sign of big delivery news to come?

    Ricardo -- Fair point. The partnership is about giving them access to additional local retailers who extend their product offerings, while leveraging their delivery mechanism. That's how I'm mostly using Shipt. I rarely buy stuff from Target, but Shipt reliably delivers our groceries every other day -- and with an annual subscription that makes deliveries over $35 free. That's hard to beat right now.
  • Posted on: 08/12/2020

    Is the Walmart/Instacart pilot a sign of big delivery news to come?

    Scott -- I agree, I rarely use Shipt for Target. We use Shipt for our local grocer and pharmacy. Glad to hear your in-laws are benefiting from it too, and staying safe!

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