BrainTrust Query: Apple Passport a Potential Game Changer
The biggest news at Apple's recent Worldwide Developer's Conference had to be Apple Passport. While consumers see the ease and utility of being able to have cou...
BrainTrust Query: SoLoMo Is So Confusing For Merchants
Almost every day, there seems to be a new entrant on the radar of social loyalty. You've already tackled Facebook, Foursquare and Twitter, you've tried both Gro...
BrainTrust Query: An Open Letter to Millennials
Surveying a recent study of Millennials by The Boston Consulting Group, we can say that the younger generation now outnumbers Boomers, and that they are "Engage...
BrainTrust Query: One Big Reason Why Game Theory Will Drive Customer Loyalty
In the debate over extending the impact of gamification beyond engagement to create longer term loyalty, strong voices are challenging the ability of game mecha...
BrainTrust Query: Note to Marketers – Remember your Grandmother
The latest viral internet storm caught my attention, but not for the reasons 85-year-old grandmother Marilyn Hagerty is making the rounds of morning network new...
BrainTrust Query: Hola Loyalty – Meet Valoramás
With a diverse assembly of Latin American diaspora which has increasingly adopted American language and culture, loyalty marketers have been trying to find the ...
BrainTrust Query: Facebook IPO Puts Relationships at the Center of Business
With its user base reportedly reaching 845 million users globally, Facebook measurements are largely all bigger than life. Amidst the eye-popping numbers includ...
BrainTrust Query: A Look Back at Loyalty Marketing in 2011
Top of mind for loyalty marketers at the start of 2011 was the need to add value for members while keeping costs under control. But cracking the code of Social ...
BrainTrust Query: Listening to Your Customers in an Always-on, Always-Connected World
In an always-on, always-connected world, it is becoming a nasty little habit for many business people to buy into the notion that we have to be everywhere, comm...
BrainTrust Query: The Enigma That is Twitter
Of all the social media communications channels BrainTrust Panelist Bill Hanifin invests time in, Twitter is the most enigmatic. What do you think of Twitter as...
BrainTrust Query: Have the Courage to Be Bold
At the recent Customer Relationship Management Conference, Shaun Smith, author and partner, Smith & Co., spent an energizing morning talking about what defines ...
BrainTrust Query: Data Protection Standards Changing for Retailers & Database Marketers
What do Citi, Sony, Michael's, Epsilon and four leading Australian banks have in common? The answer is globalization -- of consumer data intrusion, that is. Do ...
BrainTrust Query: In a Deep Discount World, Is 10 Percent Enough?
The daily deluge of "deal of the day" offers with Groupon, Living Social and others assembling collective buying discounts continues to flood our e-mail inboxes...
BrainTrust Query: Is Breakage the Next Loyalty Dinosaur?
Breakage--the value of unredeemed points in loyalty programs--is a key influencing element of loyalty marketing financial models, but attitudes towards breakage...
BrainTrust Query: Dick’s No Sweat Protection Plan – A Classic Loyalty Asterisk
Sales talking points from store personnel leading up to the purchase decision are centered on the high quality of the item being considered, but once that decis...
BrainTrust Query: Living at Wegmans
Wegmans manages to instill strident customer loyalty without loyalty programs. What do you think of Wegmans' efforts to create customer loyalty through an enter...
BrainTrust Query: Cash Back Popularity on the Rise, But Is There a Better Way?
Cash is king. During the past two years, this age old encouragement from our fathers has been driven home with punctuation. In the loyalty and rewards game, cas...