PROFILE
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Bindu Gupta
Loyalty & Marketing Strategist, ComarchBindu is a trusted advisor, subject matter expert and thought-leader who is leading the loyalty marketing consulting practice for Comarch in New York. Her focus has always been to create optimal experiences across consumer’s lifecycle and ensure customer-centricity. She has been developing research and data-driven actionable marketing strategies for clients in diverse industries and driving customer engagement and ROI for over 9 years.
Bindu is a trusted advisor, subject matter expert and thought-leader who is leading the loyalty marketing consulting practice for Comarch in New York. Her focus has always been to create optimal experiences across consumer's lifecycle and ensure customer-centricity. She has been developing research and data-driven actionable marketing strategies for clients in diverse industries and driving customer engagement and ROI for over 9 years.- VIEW ARTICLES
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- Posted on: 10/12/2021
Should advertisers delete Facebook?
This is certainly not a new debate. Facebook has been under scrutiny for many such ethical conundrums including the misuse of Personally Identifiable Information (PII) and yet brands and retailers chose to advertise on this platform. The main reason advertising budgets would move away from Facebook/Instagram would be if the target audience stops engaging on these platforms. - Posted on: 06/14/2021
Is Netflix about to replicate Disney’s product merchandising success?
This could be a successful strategy for Netflix if they can provide merchandising recommendations based one the user's favorite shows and movies. They need to bank on the data here! - Posted on: 06/02/2021
Will marketplace sellers carry the Prime Day for Amazon?
I think it's a give and take relationship between marketplace sellers and Amazon. The sellers get a renowned, effective and intuitive e-commerce platform while Amazon gets to offer multiple product categories and the best prices for their members. Amazon will do whatever it can to drive traffic and sales on its platform irrespective of own or third-party sales. - Posted on: 05/18/2021
Neighborhood Goods puts CPG brands on the menu
Great idea! Adding the experiential element helps create a lasting impression. - Posted on: 05/17/2021
Will virtual fitting room tech help Walmart achieve its fashion ambitions?
Virtual try-on technology is not new but could be really effective in increasing online visits as there is a gamification element and it's fun to engage with. For Walmart, its success will depend a lot the style of clothes, the ease of using the technology and if their target audience would find it useful. - Posted on: 05/17/2021
Can Nike ‘Just Do It’ with a hybrid work model?
I strongly believe that giving employees the flexibility to choose WHERE they want to get their work done from can actually boost their productivity as they are less stressed about commuting/finding conference rooms and managing other duties such as picking up kids on time, etc. - Posted on: 05/05/2021
Are retailers making it too tough for seniors to shop online?
An intuitive user experience has to be intuitive for all ages! With more and more Baby Boomers making purchases online, this strategy becomes even more important along with providing the necessary onboarding tutorials to help this generation navigate better. Given the ease and convenience of online shopping, I anticipate many Boomers to continue this pandemic-adopted habit post-vaccinations and easing of restrictions as well. - Posted on: 04/23/2021
Will Americans go shopping for dressier clothes as the COVID-19 threat is reduced?
There is pent-up demand for dressier clothes in social settings coming out of the pandemic but I anticipate there would still be a huge demand for casual/leisure wear as people have been conditioned to put comfort above fashion. Brands can tap into this behavior by designing clothes that look dressier but are also extremely comfortable. - Posted on: 04/21/2021
Lululemon to pilot ‘Like New’ clothing test
More and more brands are jumping on the eco-friendly, sustainability bandwagon. There must be some solid market research behind it. This could become a popular trend especially with Gen Z which is very much pro-sustainability. - Posted on: 04/13/2021
Toms finds one-for-one charitable model doesn’t add up for its business
Contributing one-third of their profits is still huge but to connect better with their customers they have to support causes that resonate with their brand personality as well as their customers. - Posted on: 04/09/2021
Will Google Maps bring a new dimension to the in-store experience?
Using Google maps for in-store navigation and item placement could be useful when customers want a contactless experience or if they are unable to find a sales associate to help them find what they need. A lot depends upon how easy it would be for the retailers to implement and for the customers to navigate accurately. - Posted on: 04/07/2021
Amazon goes shopping at the mall
This makes total sense for Amazon and given that they have done it in the past, I anticipate quicker set-up and execution. - Posted on: 04/01/2021
Best Buy sets up its associates to test themselves for COVID-19
This is a great initiative to stop the spread of the virus and keep employees safe! Others should follow for sure. - Posted on: 03/22/2021
Will homey habits from the pandemic fuel Williams-Sonoma future growth?
In-homing will surely boost Williams-Sonoma's brands. People have realized the importance of having an effective WFH set-up, benefits of cooking and designing more functional spaces and this will stay with them in the long run. - Posted on: 03/19/2021
Starbucks melds tech and people to assist the blind
What a great initiative by Starbucks! Can smaller chains follow? Depends if they have the budget, the right technology and a holistic strategy that aligns with their brand values.
