PROFILE

Bindu Gupta

Loyalty & Marketing Strategist, Comarch

Bindu is a trusted advisor, subject matter expert and thought-leader who is leading the loyalty marketing consulting practice for Comarch in New York. Her focus has always been to create optimal experiences across consumer’s lifecycle and ensure customer-centricity. She has been developing research and data-driven actionable marketing strategies for clients in diverse industries and driving customer engagement and ROI for over 9 years.

Bindu is a trusted advisor, subject matter expert and thought-leader who is leading the loyalty marketing consulting practice for Comarch in New York. Her focus has always been to create optimal experiences across consumer's lifecycle and ensure customer-centricity. She has been developing research and data-driven actionable marketing strategies for clients in diverse industries and driving customer engagement and ROI for over 9 years.
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  • Posted on: 11/24/2020

    What will an ex Crate & Barrel CEO bring to her new job leading CVS Pharmacy?

    Great strategic move by CVS to bring Neela Montgomery as CEO! She will bring innovative ideas to the drugstore space given her immense experience on the retail and digital side. I think her biggest challenge would be to align all internal teams and departments and work towards a common goal effectively.
  • Posted on: 11/23/2020

    Will home furnishings soon be a ‘digital-first business’?

    The in-homing behavior has a huge impact on shifting more furnishings and decor purchases online. However post-pandemic, once the consumers feel safe again to venture out and enjoy the process of picking these items by way of how they feel, there could be hybrid behavior where they might shop in-store and ultimately buy online.
  • Posted on: 11/19/2020

    Walmart goes to the dogs (and cats, too)

    Great move by Walmart by launching Walmart Pet Care and entering into strategic partnerships with brands like Rover and Petplan to provide a holistic offering to their customers given the spike in pet adoption and ownership rates. The success would lie in effectively integrating the benefits of these partnerships and provide a seamless customer experience.
  • Posted on: 11/18/2020

    Target and Walmart’s 3Q results are just – Wow!

    Target took a very customer-centric approach to gain market share during this pandemic. Every step it took both in-store and online was centered around safety and convenience of their customers which helped them retain existing customers and gain new ones. I anticipate it matching and even exceeding these results in 2021.
  • Posted on: 11/17/2020

    Will Amazon’s new online pharmacy disrupt the U.S. drugstore business?

    The launch of Amazon Pharmacy hits all key transactional elements that any consumer will care about - free and quick delivery, lower price and hassle-free experience. Now the real question is, how comfortable would consumers be sharing this data with Amazon on top of everything else they know about them? It comes down to trust.
  • Posted on: 11/09/2020

    Should Trader Joe’s have gone public with COVID-19 rates?

    According to a customer loyalty engagement index, consumer expectations for trust increased across all product and service categories and brands by an average of 250 percent year-over-year. One key method of building trust is to be forthcoming and transparent as a brand from the very first consumer interaction. Trader Joe's made the right decision to reveal its COVID-19 infection rates to ensure transparency and maintain/build trust with its customers.
  • Posted on: 11/06/2020

    Under Armour does a Nike me-too and expects success

    One of the reasons that Nike might be more successful than Under Armour in consumer-direct channels is that it can leverage the connections made through the Nike Member Rewards program. Under Armour should consider launching a robust loyalty program and move from a transactional relationship to an emotional one to connect with its customers on a deeper level.
  • Posted on: 11/05/2020

    Stop & Shop goes back to the future with nostalgic brands

    If done right, retailers can create a unique experience with the nostalgia trend during and after the pandemic.
  • Posted on: 11/04/2020

    Did Burger King just ask consumers to buy a Big Mac?

    What an amazing initiative by Burger King U.K. to support the restaurant industry! It definitely leans towards emotional messaging and is very apt for this environment where the consumer's emotional dimension is intensified. I can see such an effort being successful in the U.S. as well.
  • Posted on: 11/03/2020

    Will Walmart’s decision to scrap robots have far-ranging effects?

    This is a great example of testing and learning. Walmart is making a data-driven decision which is highly recommended during such volatile times.
  • Posted on: 10/29/2020

    Will J.C. Penney be renewed under new ownership?

    While CEO Jill Soltau states that the customers are at the heart of the J.C. Penney brand, they would need to make changes in organizational structure, brand voice and their business and marketing strategy to be truly deemed customer-centric.
  • Posted on: 10/28/2020

    Will Shopify merchants go viral with their TikTok videos?

    It is certainly a good strategy by Shopify to expand reach for its sellers through TikTok. However it is essential for the sellers to align their messages and product recommendations to the mood of the TiKTok users who use this platform for entertainment/fun. The success would lie in effortlessly integrating their brand voice with the audience's expectations.
  • Posted on: 10/27/2020

    Chipotle battles escalating delivery costs

    Chipotle needs to be transparent with their customers about WHY they are increasing menu prices. Customers appreciate that and this also helps build trust with them. Another way to appease the customers is to incorporate free delivery benefits or other types of rewards as part of their Chipotle Rewards program.
  • Posted on: 10/23/2020

    Trader Joe’s and Wegmans satisfy, others falter, through the pandemic

    Customer-centricity was key for brands like Trader Joe’s, Wegmans, Costco and Publix to stand out for customer service during the pandemic. Customers appreciate the transparency such brands provide to show how they are keeping them safe while meeting their needs.
  • Posted on: 10/22/2020

    Amazon will pay you to know what you bought somewhere else

    Simple yet brilliant idea to gather self-reported data from customers by incentivizing them. There is so much Amazon can do with such data including providing more competitive pricing on the same product. I can see competitors following suit.

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