PROFILE

Brett Busconi

VP of Sales, Worldlink Integration Group, Inc
It isn't what you do, but why you do it. Brett Busconi has spent his career looking for ways to add value to every relationship he builds. He learned early on that a successful career in sales is rooted in the core belief that you don't sell services - you sell outcomes. In other words, you can have a major impact on the clients you serve. That's why Brett believes that success is only achieved when your clients' expectations are exceeded. For more than two decades, Brett has been leading sales and operations teams in the technology industry. This has given him the experience to understand what it takes to be effective both internally for his company and externally for his clients' businesses. Instead of placing a high value on traditional sales techniques, Brett has been well-served by his focus on solidifying himself as a trusted advisor for his clients. This requires him to consistently maintain trust with each client by acting with integrity in every interaction and to offer advice that always puts his clients' best interests first. At Worldlink Integration Group, Brett and his colleagues partner with clients who can best benefit from Worldlink's technology deployment services. They value a customer-first business model and avoid the transaction-based interactions so common with their larger competitors. Interested in learning more? Contact Brett at: bbusconi@worldlinkintegration.com 949-632-1598
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  • Posted on: 08/14/2020

    Home Depot and Lowe’s are in a race against time and each other

    I agree 100 percent on the "it's a kind of O-ring type thing" point -- I never know what I need until I carry the broken item into the store with me.
  • Posted on: 08/14/2020

    Home Depot and Lowe’s are in a race against time and each other

    I believe that people are less excited about having people in their homes and more inclined to fix what they can themselves. This is causing the increase in purchases we are seeing from home improvement retailers. In-store purchasing will be more important for this market than others - if people are not experts they may not know what exactly it is that they want. It's important for Lowe's and Home Depot to continue to beef up on the shopping experience to make sure it is easy for the shopper to understand best and find what they need. If they know what they need and order for pickup/delivery, I think home improvement delivery expectations will be in line with other market expectations -- high.
  • Posted on: 08/13/2020

    REI is going remote and selling its corporate headquarters

    REI is a company with a reputation for strong culture -- and a critical component of moving to a more remote office setup will be to capitalize and build further on that existing culture. The move to do this before many other companies fits with this culture and I think it shows strength in their leadership. In a year, virtual companies will be just another way to describe the new working environments. Retail may have some challenges from the corporate perspective which necessitate more in-person planning/sharing, but I would not expect retailers to stand apart from what I think is the immediate future of corporate office structure change in America.
  • Posted on: 08/12/2020

    Is the Walmart/Instacart pilot a sign of big delivery news to come?

    I love it -- push the envelope and make everyone else raise their games. Instacart is doing good things and I agree with Ben Ball -- Walmart can see if Instacart works and, if it does, purchase it.
  • Posted on: 08/11/2020

    Will anything slow Aldi and Dollar General’s roll if COVID-19 didn’t?

    It makes sense that these brands remain in growth mode -- the markets they serve are growing ones, and fear surrounding the pandemic/future is pushing some customers to the economy level shopping experience before they feel they actually have to be there. Dollar General would seem to be much closer to a market saturation point than Aldi. This positions Aldi to enter the 10-15 states they are not in here in the U.S. utilizing the approach which is proven. Dollar General, already most everywhere in the U.S., will need to push the envelope with new concepts and that could prove risky.
  • Posted on: 08/11/2020

    Simon sees a big and profitable upside in acquiring retail tenants

    I like the idea, I just question some of the brand choices. (There are good reasons some of these brands were unsuccessful.) Investing outside of your core business can be a great method to maintain/grow the business.
  • Posted on: 08/11/2020

    What does the pandemic mean for mobile pay?

    Yes - the pandemic accelerated this move and will continue to push it further into place beyond the 67 percent number referenced here. The benefits to the consumers should translate into benefits for the retailers, which will outweigh the associated negatives. Handing your card to someone should already be an extinct process and there really is no need to make contact with the PED given the available technology.
  • Posted on: 08/10/2020

    Will COVID-19 give facial recognition a second look?

    Many concerns voiced about this in the past, but I think the answer to both of the questions posed here is "yes." The most obvious issue to me is that having masks on may significantly impact the efficacy of some of the technology.
  • Posted on: 08/07/2020

    Has there ever been a better time to build or kill customer loyalty?

    Always Be Amazing -- you already laid the groundwork here!
  • Posted on: 08/07/2020

    Has there ever been a better time to build or kill customer loyalty?

    I agree that this is the best time in years for retailers to win/grow the loyalty of consumers. While I do believe that it is a mixed bag, I think most retailers have fallen short in their efforts to "rise to the occasion" in recent months. People are working at 100 miles-per-hour to get where they want and need to be but too many retailers were not putting technology into practice so that things which are must haves today (BOPIS, BORIS, delivery, in-app purchases, etc.) are still being developed/deployed. The best way, right now, for retailers to win the loyalty of consumers is to focus on getting the must haves in place and communicating about them. Many consumers have high expectations -- in many cases they are unrealistic given the pandemic and various associated supply chain impacts -- but retailers absolutely destroy any loyalty when they fail to communicate, to understand, and to correct as quickly as possible.
  • Posted on: 08/03/2020

    Is the future of malls outside?

    The short answer to both questions is yes. Survival, in part, is going to hinge on some near-term sales numbers and we can easily imagine more pathways to continuing operations through COVID-19 for open-air malls/centers vs. enclosed malls. Westfield is working to try and bring their biggest property, in an area currently seeing cases surging, into a more accessible position for selling to their shoppers. This makes good sense - it will be interesting to see what the activities/numbers look like.
  • Posted on: 07/31/2020

    Nov. 2021: How should retail plan for a return to normal?

    There is no going back to what "normal" was in February 2020. We can see there is a segment of society who insist that things have not changed, that we can go back, and that all of the precautionary measures should end. This is all wrong, in my opinion. Retailers who use this time to better focus their messaging, to strengthen their ties to their specific clientele, and who adapt to things today, tomorrow, and next week will be the ones who provide the most value and are successful because of that. Who knows what we are going to look like in Nov. 2021?
  • Posted on: 07/30/2020

    Is a drive-through-only store the shape of things to come for Wawa?

    Thank you Richard!
  • Posted on: 07/30/2020

    Is a drive-through-only store the shape of things to come for Wawa?

    Hi Richard - I had not seen others testing this. Can you share which brands you know of? I would like to learn about how they are approaching it and if I am nearby one, to experience it for myself. Thank you.
  • Posted on: 07/30/2020

    Is a drive-through-only store the shape of things to come for Wawa?

    First, I love Wawa. It could be based on where I live (NJ) but I think it is more based on how they really do work to make a convenience store "convenient." It is the only chain I frequent that I can say that about. I do think this concept has legs and that the way Wawa is testing this out is a shrewd way to play it out. One location that is nearby a busy location should be able to parse out the folks who want a drive-through experience and know precisely what they want/need. An alternate location, perhaps not right next to a full service Wawa, can provide some different data. My expectation would be that the test location in PA will do very well and show that a large percentage of people are loyal customers, fully utilizing the app, and are eager for a more convenient way to get their morning Wawa. Others should be/will be jumping on this soon.
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