PROFILE

Brett Busconi

VP of Sales, Worldlink Integration Group, Inc
It isn't what you do, but why you do it. Brett Busconi has spent his career looking for ways to add value to every relationship he builds. He learned early on that a successful career in sales is rooted in the core belief that you don't sell services - you sell outcomes. In other words, you can have a major impact on the clients you serve. That's why Brett believes that success is only achieved when your clients' expectations are exceeded. For more than two decades, Brett has been leading sales and operations teams in the technology industry. This has given him the experience to understand what it takes to be effective both internally for his company and externally for his clients' businesses. Instead of placing a high value on traditional sales techniques, Brett has been well-served by his focus on solidifying himself as a trusted advisor for his clients. This requires him to consistently maintain trust with each client by acting with integrity in every interaction and to offer advice that always puts his clients' best interests first. At Worldlink Integration Group, Brett and his colleagues partner with clients who can best benefit from Worldlink's technology deployment services. They value a customer-first business model and avoid the transaction-based interactions so common with their larger competitors. Interested in learning more? Contact Brett at: bbusconi@worldlinkintegration.com 949-632-1598
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  • Posted on: 10/15/2020

    Is YouTube a shopping powerhouse waiting to happen?

    Thanks for expanding/clarifying your thoughts for me, I appreciate that. Your position that Amazon is frictionless is strong. I do believe that YouTube (or someone else running with the same "ball") will overcome the friction to make it feel safe and easy with a strong set of partners. There certainly is enough at stake to encourage a big commitment here.
  • Posted on: 10/15/2020

    Is YouTube a shopping powerhouse waiting to happen?

    Interesting view. Do you feel like Amazon Live is really a newer/better version of QVC? I do. My belief in a YouTube advantage here is that it is apples and oranges compared to that QVC approach. Think of what you may watch YouTube for:
    • Cooking - click to buy ingredients;
    • Music -- click to buy;
    • "How to" instructions - click to buy what is needed to accomplish what you searched to learn about;
    • Speakers on subjects that interest you - click to buy books/associated materials to continue your learning.
    The possibilities are endless to me. The viewer/shopper can select what video they want to see. Sure the algorithm will still suggest things (and in this way act the role of the programmers on Amazon Live or retailer merchandisers) but everyone can type in what they are really most interested in -- and there you solve one of retail's biggest goals.
  • Posted on: 10/15/2020

    Is YouTube a shopping powerhouse waiting to happen?

    This is huge for Alphabet/Google/YouTube - and for other platforms to work toward as well. With influencers and everyday reviews both being available on YouTube, this makes a push for the contextual commerce that we believe will become more and more the way for purchasing opportunities to more closely align with everyday activities. If they put tags in place to allow for clicks to take people right to where they can order (safely) then I don't think there will need to be many tweaks. If they can roll all of the items into a shopping list option, as well, think about that potential. Watch a video to tell you how to repair a sink issue and there is a tag to order all items needed. Watch a video on how to bake a perfect soufflé and there is a tag to order all items needed. This makes sense and will be successful. Now how does Amazon/Target/Walmart make sure that the click through on another platform goes to their ordering fulfillment system?
  • Posted on: 10/14/2020

    Is a new store concept the start of something big(ger) for Aldi?

    I do think that adding some larger stores to their footprint is a good test. Where this store is located should allow Aldi to have a good test as there are few large grocers operating nearby. (Fresh Grocer is the only one I believe.) Can they make up enough on the volume and higher margin options to support the larger boxes? That will be the question to see them answer. I like the plan.
  • Posted on: 10/13/2020

    Has Walmart come up with an answer to Best Buy’s Geek Squad?

    Yes there is. Walmart understands that there may be a perception from the buyer that Best Buy can better cover their needs from start to finish on large purchase point products. If they can chip away at that perception I am sure it is a winning idea for them. Will they take it to the level that Best Buy does? Best Buy has a division of sellers who will come to your home, measure and spec what the installation/replacement efforts look like, and on larger purchases will include the installation at a nominal cost. They also offer a concierge level service to the entire process -- and throughout any warranty period. If Walmart commits to this level of service it could have an even more substantial impact on their sales for these large ticket items head-to-head vs. Best Buy.
  • Posted on: 10/09/2020

    Is Petco really a health and wellness retailer?

    I see this lining up most similarly to grocery chains making the same pitch. Petco as a services center and a health and wellness brand makes sense to me. This is an opportunity to differentiate themselves further from PetSmart and I love this positioning.
  • Posted on: 10/09/2020

    Will Dollar General win over higher-income consumers with its new store concept?

    I think that Dollar General has a great position in the lane they currently occupy and that it makes sense to keep their focus there. They will see increasing numbers due to the economic crunch of the time we are in right now - but I do not see them playing to the upper tier of the Five Below shoppers. Given how strong they are the time to make reaches might be now, so I applaud their efforts. Ultimately, I do not see this being a success for them.
  • Posted on: 10/08/2020

    Will downsizing (food packs) bring a merry Christmas to Sam’s Club?

    Yes, I think this is a smart move and will result in more products being moved. There is less concern about waste, a higher likelihood of impulse buys as a result, and a more satisfied shopper. I do not know that we will see Sam's Club fall into line with BJ's and make this a permanent change but it seems like a smart play until things can revert to being open for larger gatherings at these times of year. Expanding the savings event times should also equate to better numbers. As they expand their online shopping/curbside pickups, I would like to see one of these warehouse sellers find a better way to allow for shopper satisfaction with food quality. It could be something as simple as sharing an established "standard" for produce to be acceptable to a more advanced utilization of technology to allow for the picker to interact with the shopper and get a thumbs up. Whichever brand can do something like this the fastest (be it warehouse or traditional grocery) will see a big advantage. Nothing sours a shopper more to online ordering than getting near-garbage for produce. (Imagine getting an extra large bundle of near-garbage from the warehouse sellers.)
  • Posted on: 10/07/2020

    Retailers say the new stimulus plan can’t wait until after the election

    Yes, quick action is needed. More than just the action to support the individual consumers, steps to extend additional aid to SMBs need to take place right away. Focus remains on big businesses, but without consumers and the survival of SMBs there may be no recognizable landscape soon. Assistance needs to flow -- this is not something that is going away in 2020, it cannot wait until 2021.
  • Posted on: 10/05/2020

    Neiman Marcus begins its new life outside of bankruptcy

    The key to Neiman Marcus's sustainability is likely to be how they can connect to the younger clientele and if that connection can form loyalty. When luxury brands have influencers showcasing (or at least representing) their products combined with their increasing looks to sell directly to consumers this seems like a slippery position to try and gain with those age groups for Neiman Marcus. I don't see what is going to make them any different than the other department stores when it comes to their shared challenges. I will be rooting for them but I don't have high hopes in this case.
  • Posted on: 10/02/2020

    New Jersey hops back on the bag ban bandwagon

    If it is the right thing to do I don't see why they should not put the law in place now -- the grace period should allow for many changes/concerns to be worked through. I lived in a city in CA when they put in laws against these bags and I now live in NJ. You find a way to make it work -- I think reusable bags is the option most will go with.
  • Posted on: 10/01/2020

    Is it time to hit the ‘panic button’ as women leave the retail workforce?

    Yes - for sure. With the reality of COVID-19 household implications lasting into/through Q1 2021 staring at us, all industries (and particularly retail) should be concerned about losing female employees. With the majority of household care still left with women as the responsible parties there are many day-to-day scenarios that face women which men are, many times, not dealing with in the same way. I have yet to speak with any women with school-aged children who are not severely impacted by what is happening. All companies need to seek understanding of a person's situation and how their role/hours could potentially be worked to allow for responsibilities to be met. At the same time I am shocked at how many people (men or women) I speak with who have grown or no children who do not have empathy for this situation. Take the needed action or we will see many valuable leaders leaving companies who need them.
  • Posted on: 09/30/2020

    Holiday hiring ain’t what it used to be

    Long term impacts? Well, only if the long term impact of more shopping done outside of the stores themselves come to be higher than expected. Otherwise I think/hope things will return to how they normally go next year. You have occupancy level concerns in many areas (and expect more states to increase scrutiny if the second wave does hit) and having more staff in the same square footage is not a good solution.
  • Posted on: 09/29/2020

    Did CDC’s announcement boost retail’s online sales prospects for Christmas?

    We have enough data to know that crowds are going to be dramatically reduced in stores this holiday season -- certainly in smaller, mall-based stores the occupancy restrictions in some areas already are making any sort of consistent store traffic next to impossible. For the Supercenter stores, I do think there will be large numbers (can it be more than normal faced with occupancy limitations in some spots? No) and they may go beyond what they did last year. Earlier promotions and aggressive e-commerce strategies are absolutely going to be key for some retailers to try and keep sales going and another opportunity for the usual suspects to pick up more ground. I do think that the experience this year will have a significant effect on how Americans shop for future holiday seasons, but likely a smaller one than most will predict. Many are going to struggle with how they get through this holiday shopping cycle and will be eager to return to how they previously did things.
  • Posted on: 09/28/2020

    Do consumers need beauty products delivered within an hour?

    The frequency of usage will rate the appeal for us -- for me, this would not be important. I am not their target -- I imagine for many that this will be very appealing but time will tell us beyond a doubt. I expect same-day to absolutely expand to non-essential -- it is already expanding. One issue I have experienced in trying out Instacart for use outside of grocery is that my tolerance for product substitution is much lower. If I need milk, I can take a different brand or even perhaps a different type/%. If I order a chair mat for my home office and a hardwood floor chair mat delivers in place of a carpet chair mat, now I have to deal with returns. For grocery they just credit it if something is wrong to the point of being unusable -- how will Instacart/others address the return needs for larger ticket items?
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