PROFILE

Camille P. Schuster, PhD.

President, Global Collaborations, Inc.

Camille Schuster (Ph.D. from The Ohio State University) is currently a Full Professor of Marketing and International Business at California State University San Marcos and President of Global Collaborations, Inc. Dr. Schuster has conducted seminars and worked with over 60 companies in more than 30 countries around the world.

Dr. Schuster has also taught at Xavier University, Arizona State University, Garvin School of International Business (Thunderbird), Virginia Polytechnic Institute and State University, and Indiana University Northwest.

Dr. Schuster co-authored a book entitled, Global Business: Planning for Sales and Negotiations, with Michael Copeland from Procter & Gamble. She has co-authored a book entitled, The Consumer . . . Or Else! with Don Dufek, retired senior vice president and officer of The Kroger Company. A book entitled, The Rise of Consumer Power: Adopting the Right Marketing Communication Strategies was published in Singapore. Dr. Schuster has authored over 30 articles in professional and academic publications.

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  • Posted on: 07/17/2020

    Should workers accept pay cuts in exchange for working remotely?

    If the employers are saving money when employees are working from home why should the workers take a pay cut? Coming after the previous article, this is just more bad optics and proves the claim that the situation goes beyond retail.
  • Posted on: 07/17/2020

    Struggling retailers lay off workers and pay millions in executive bonuses

    All three of these retailers are in dire financial straits. What did the top executives do to earn these bonuses? The optics are that they are getting bonuses for laying off workers and putting the company in a precarious financial situation. Really? Is that what should be rewarded?
  • Posted on: 06/05/2020

    Will the post-COVID-19 world be less global?

    Trade may be less global, but it may become more global. Reliance on one country or location for sourcing all of a product or part may change because we now see how trade can come to a standstill if there is a major problem in that location. So companies may create more diverse sourcing and manufacturing practices. While practices may stay local for a time, branching out could result in more global trade as protection.
  • Posted on: 06/05/2020

    The face mask rule is now simply a suggestion at some H-E-B stores

    I am less comfortable shopping in stores when many consumers are not wearing face masks, especially when someone without a face mask coughs and doesn’t cover his mouth. Living in a state with increasing numbers of cases every day still, knowing that people are not wearing face masks keeps me from going to any store but a grocery store. In locations with rising rates of COVID-19 cases on a daily basis, face masks should be required.
  • Posted on: 06/05/2020

    Should Amazon, Walmart, others be held liable for workers sickened by COVID-19?

    This is challenging and involves complicated issues. When did the employer institute protective measures? What protective measures? Were they enforced? What protective measures did the employee use when not working? I really don’t know the answer. I don’t know how legislation addresses the complexity.
  • Posted on: 06/04/2020

    Do mobile shoppers disclose more valuable data about themselves?

    The research supports the sharing of more personal data over smart phones. Not all that personal information is shared on retailers’ apps or websites. It will mean nothing for marketers unless data gathered from smart phones is not considered digital data and integrated with all data collected from digital devices, and unless social media from individuals using smart phones is not gathered or analyzed separately. There is so much data available to retailers that separation, aggregation, and analysis is not likely to happen.
  • Posted on: 06/04/2020

    Walmart sells inclusivity at its annual shareholder meeting

    Speaking out in support of diversity is necessary, but not sufficient. Will each retailer review their policies of hiring, training, and promotion to ensure inclusion of diversity? Will their management practices and processes change to ensure inclusion of diversity? Is there an understanding that inclusion of diversity means change? Will we see change?
  • Posted on: 06/04/2020

    Will retailers pass along or eat COVID-19 shipping surcharges?

    Why is the surcharge being added? Because of volume? Did you not plan to have volume increase? Because of timing? Change pricing so that quicker delivery times pay more. Increasing the price for delivering a package with a longer delivery time makes no sense.
  • Posted on: 06/03/2020

    Lowe’s ‘virtually’ goes on the job for home improvement pros

    Excellent idea. Since I have been inside my home for quite awhile, I have been thinking about projects, but I am not comfortable inviting someone in my house to help with ideas, suggestions, and plans. This is a great idea.
  • Posted on: 06/03/2020

    Can outdoor dining save restaurants?

    In Phoenix it will be 110 degrees today. Dining outside is not so pleasant right now or for the next two months.
  • Posted on: 06/03/2020

    Can outdoor dining save restaurants?

    Outdoor dining is not the silver lining. There are a limited number of consumers who can be served if social distancing is in place. Certainly it is better than none. However, the option for convenient pickup needs to be built into the plan because outdoor dining alone is not sufficient for success and many consumers prefer to still dine at home, especially if the numbers take a steep rise.
  • Posted on: 06/03/2020

    Is the future of retailing going dark?

    For a long time we have advised that an investment in technology to know where all inventory is at all times is critical for success. Now it is obvious that it is a requirement for survival. In the past retailers have invested in a lot of real estate. That can probably stop so that investment in technology will be possible. If consumers are not returning in big numbers to shop in-store then some creative use of real estate becomes possible. What are the top things that consumers in a particular neighborhood come to the store to see, feel, and do? Use some space of an existing store to do that. Add kiosks so consumers can order anything else. The rest of the store can become a local warehouse. Once you are tracking items at all times, you will know which items are sold at which locations in what quantity. Then you can use local and regional warehouses efficiently and your real estate will work for you.
  • Posted on: 06/01/2020

    Is the REI/West Elm collaboration a win-win?

    I see more advantages than disadvantages. At this time when the ability to control your environment while vacationing is more attractive, the collaboration of two retailers sharing similar values to promote making camping enjoyable, comfortable, and safe is very smart.
  • Posted on: 06/01/2020

    Is it safe to bring back food sampling?

    How can sampling be done while all employees and customers are wearing masks? It is too early to encourage people to take off masks and group together.
  • Posted on: 06/01/2020

    Retail ensnared in nationwide protests

    Support of anti-racist sentiments, actions, and protests by retailers is commendable. The spread of protests across the country, and now the world, is impressive. The riots and looting are a very sad and dangerous turn of events. Violence and criminal activity dilutes the message of the protestors against violence. If there were only peaceful protests, retailers would not have to close. Closing stores in response to violence and vandalism is reasonable while it does hurt communities that have few shopping alternatives. Violence on both sides needs to end. It is very sad to see a situation in which social media and non-violent protests that were able to facilitate the arrest and charges against the police officer turned into a conversation and decisions about how to quell violence across cities.

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