PROFILE

Camille P. Schuster, PhD.

President, Global Collaborations, Inc.

Camille Schuster (Ph.D. from The Ohio State University) is currently a Full Professor of Marketing and International Business at California State University San Marcos and President of Global Collaborations, Inc. Dr. Schuster has conducted seminars and worked with over 60 companies in more than 30 countries around the world.

Dr. Schuster has also taught at Xavier University, Arizona State University, Garvin School of International Business (Thunderbird), Virginia Polytechnic Institute and State University, and Indiana University Northwest.

Dr. Schuster co-authored a book entitled, Global Business: Planning for Sales and Negotiations, with Michael Copeland from Procter & Gamble. She has co-authored a book entitled, The Consumer . . . Or Else! with Don Dufek, retired senior vice president and officer of The Kroger Company. A book entitled, The Rise of Consumer Power: Adopting the Right Marketing Communication Strategies was published in Singapore. Dr. Schuster has authored over 30 articles in professional and academic publications.

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  • Posted on: 10/21/2020

    Will Whole Foods draw more Prime shoppers with one-hour curbside pickup?

    I agree. Getting banged and pushed out of the way by employees trying to fill orders quickly is not a good experience for in-store shoppers.
  • Posted on: 10/21/2020

    Will Whole Foods draw more Prime shoppers with one-hour curbside pickup?

    This program will appeal to Prime members who live near a Whole Foods store. Those who like Whole Foods, have wanted to try Whole Foods, and want to get out of the house will find this to be an attractive option. If you have never shopped at Whole Foods I am not sure the attraction of the store is obvious without ever having been inside one of the stores.
  • Posted on: 10/21/2020

    COVID-19 Essentials is a startup designed to end with the pandemic

    Certainly there is great demand for PPE items and related products and the demand may continue for some time. Naming your retail outlet after COVID-19 may not be such a good idea because there may be a need to pivot and add other kinds of products, making the name ineffective. The article did not say whether they have an online presence and I could not find them online. People may be reluctant to shop for these items in a store but would like to purchase them online. Without the ability to sell online and the ability to change product selection as circumstances change, the chance for long term success is small. It is more likely that successful items with long term appeal will be sold in other outlets.
  • Posted on: 10/21/2020

    Will Lowe’s customers ‘gift’ their homes for the holidays?

    Tree delivery and items to make the home function better or be more comfortable are great ideas this year. Lowe’s may or may not continue to carry the items but this is a great adaptation to circumstances this year. The more Lowe’s can tie the items in with the idea of the way the items make the home function or look the better it will be for their brand.
  • Posted on: 10/20/2020

    Will Panera’s climate-friendly labels spur sales?

    The idea is great. These labels are horrible. When I saw the term climate-friendly, I thought the designation identified foods that spoil in the heat or need to be refrigerated. I did not get the connection to carbon dioxide levels until I read the explanation. Then I went back to look at the actual label. It says "Cool Food Meal." Then I was more confused -- is this a meal for cool weather, that needs to be served cold which is great for hot weather, or it just new, novel, or fun? The explanation is great. The idea is “cool,” but the labels and words need a much clearer explanation.
  • Posted on: 10/20/2020

    Albertsons offers a new refrigerated take on store pickup

    Continuing to test options is commendable. However, if people are using this option for less contact, they will not want to be standing next to others getting their groceries in the next locker. If people are doing this for convenience, they will not want to park, get out of and lock the car, go into the store, find the locker, load a cart, go out to the car, unload the cart, return the cart, go back to the car, and drive away. If someone took items from the locker and loaded the items in the trunk, this solution might be more popular.
  • Posted on: 10/20/2020

    Will virtual recruiting and onboarding hurt seasonal hiring?

    If the virtual onboarding includes video of some sort (Skype, FaceTime, Zoom, WebEx, etc.) the process should be quite effective. Success depends upon how well the assessment process works over video, how well the training process works, and how well the reference/background check process works. If the whole process works well, then the virtual hiring process should be effective now and after the pandemic. The other outcome might be that some parts of the process work better using another format.
  • Posted on: 10/19/2020

    Retailers need to prep for in-store COVID conflicts

    As a teenager working in a retail store, I saw a fight between two women for a tree on the day after Christmas sale. So disruption and violence in a store is not new. What is new is the frequency (not just big sales), topics (masks), and type of violence (presence of guns). All employees need some training in de-escalation. Security needs a lot of training in de-escalation, use of restraint with minimal force, and to have the skills to know when police action or medical intervention is necessary.
  • Posted on: 10/19/2020

    Has Shein reinvented teen e-tailing?

    I agree with David Neumann about why the site is popular. The other questions of ownership, sourcing, and transparency are not questions that teens are likely to ask about any site that offers quick, new, affordable items unless quality falls below an acceptable level.
  • Posted on: 10/19/2020

    Should local book stores be taking on Amazon?

    Instead of attacking Amazon, why not promote what you do better. Using a bathroom is not an advantage if people are ordering from home. What can you do better than Amazon? Have someone who can answer questions about books or authors? Have someone who can recommend a book? Have someone who can help you discover what you didn’t know existed? Could you sponsor Zoom (or whatever tool you use) book discussions? Could you promote story hour for younger kids? Could you show a movie followed by a discussion? Could you do an arts and crafts session and recommend books for more ideas? I have not seen Amazon do any of these except recommend books based on past purchases. Focusing on what you have to offer is far better than just attacking Amazon.
  • Posted on: 09/25/2020

    Will curbside pickup be Costco’s Achilles heel?

    Given the current congestion in parking lots, they do not need lines of cars waiting to pick up items. Given that the products available online and in the store are different, their inventory model would have to significantly change to make pickup at store feasible. Besides the model is that shopping in the store is a treasure hunt and you can’t do that from the car.
  • Posted on: 09/24/2020

    A successful diversity initiative led to an unintended consequence at Walmart

    Diversity does not mean choosing one underrepresented group and working to include that group to the exclusion of other groups. This is not a one-dimensional problem so solving the problem does not happen with a one-dimensional solution.
  • Posted on: 09/23/2020

    Will lockers help Lowe’s pick up more sales?

    Great idea. Being able to skip the line would be very attractive. It will still be necessary for customer service but that line should now be shorter.
  • Posted on: 09/22/2020

    Will Walmart’s new private clothing line have ‘staying power’?

    Maybe the third time will work. The first two times Walmart tried this it did not. Given that people are not going out much and mostly communicating digitally, seems like fashionable tops and face masks are the only pieces of clothing in demand right now.
  • Posted on: 09/14/2020

    How can grocers help ease home cooking fatigue?

    Grocery collects a LOT of data on what their shoppers buy. Some even try to offer personalized coupons. Along with those coupons some recipe suggestions for items shoppers normally buy could be very helpful. Kits are all prepackaged and that doesn’t work for everyone, but recipes based upon what people purchase could be very helpful.

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