PROFILE

Camille P. Schuster, PhD.

President, Global Collaborations, Inc.

Camille Schuster (Ph.D. from The Ohio State University) is currently a Full Professor of Marketing and International Business at California State University San Marcos and President of Global Collaborations, Inc. Dr. Schuster has conducted seminars and worked with over 60 companies in more than 30 countries around the world.

Dr. Schuster has also taught at Xavier University, Arizona State University, Garvin School of International Business (Thunderbird), Virginia Polytechnic Institute and State University, and Indiana University Northwest.

Dr. Schuster co-authored a book entitled, Global Business: Planning for Sales and Negotiations, with Michael Copeland from Procter & Gamble. She has co-authored a book entitled, The Consumer . . . Or Else! with Don Dufek, retired senior vice president and officer of The Kroger Company. A book entitled, The Rise of Consumer Power: Adopting the Right Marketing Communication Strategies was published in Singapore. Dr. Schuster has authored over 30 articles in professional and academic publications.

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  • Posted on: 10/19/2020

    Retailers need to prep for in-store COVID conflicts

    As a teenager working in a retail store, I saw a fight between two women for a tree on the day after Christmas sale. So disruption and violence in a store is not new. What is new is the frequency (not just big sales), topics (masks), and type of violence (presence of guns). All employees need some training in de-escalation. Security needs a lot of training in de-escalation, use of restraint with minimal force, and to have the skills to know when police action or medical intervention is necessary.
  • Posted on: 10/19/2020

    Has Shein reinvented teen e-tailing?

    I agree with David Neumann about why the site is popular. The other questions of ownership, sourcing, and transparency are not questions that teens are likely to ask about any site that offers quick, new, affordable items unless quality falls below an acceptable level.
  • Posted on: 10/19/2020

    Should local book stores be taking on Amazon?

    Instead of attacking Amazon, why not promote what you do better. Using a bathroom is not an advantage if people are ordering from home. What can you do better than Amazon? Have someone who can answer questions about books or authors? Have someone who can recommend a book? Have someone who can help you discover what you didn’t know existed? Could you sponsor Zoom (or whatever tool you use) book discussions? Could you promote story hour for younger kids? Could you show a movie followed by a discussion? Could you do an arts and crafts session and recommend books for more ideas? I have not seen Amazon do any of these except recommend books based on past purchases. Focusing on what you have to offer is far better than just attacking Amazon.
  • Posted on: 09/25/2020

    Will curbside pickup be Costco’s Achilles heel?

    Given the current congestion in parking lots, they do not need lines of cars waiting to pick up items. Given that the products available online and in the store are different, their inventory model would have to significantly change to make pickup at store feasible. Besides the model is that shopping in the store is a treasure hunt and you can’t do that from the car.
  • Posted on: 09/24/2020

    A successful diversity initiative led to an unintended consequence at Walmart

    Diversity does not mean choosing one underrepresented group and working to include that group to the exclusion of other groups. This is not a one-dimensional problem so solving the problem does not happen with a one-dimensional solution.
  • Posted on: 09/23/2020

    Will lockers help Lowe’s pick up more sales?

    Great idea. Being able to skip the line would be very attractive. It will still be necessary for customer service but that line should now be shorter.
  • Posted on: 09/22/2020

    Will Walmart’s new private clothing line have ‘staying power’?

    Maybe the third time will work. The first two times Walmart tried this it did not. Given that people are not going out much and mostly communicating digitally, seems like fashionable tops and face masks are the only pieces of clothing in demand right now.
  • Posted on: 09/14/2020

    How can grocers help ease home cooking fatigue?

    Grocery collects a LOT of data on what their shoppers buy. Some even try to offer personalized coupons. Along with those coupons some recipe suggestions for items shoppers normally buy could be very helpful. Kits are all prepackaged and that doesn’t work for everyone, but recipes based upon what people purchase could be very helpful.
  • Posted on: 08/28/2020

    Mask gimmick lets Burger King customers order silently

    Having fun with the masks and social distancing requirements is a great idea. The approach can also help solidify the quirky nature and appeal of the company. Creating fun and reinforcing your company image is great synergy.
  • Posted on: 08/28/2020

    Will hiring locals help stores drive better results?

    Hiring local in and of itself is not necessarily an advantage. However if the retailer takes advantage of the local hires by learning about the market, adapting to the local market, working to be part of the community, and developing a career path for the local employees, then the focus can have great benefit.
  • Posted on: 08/28/2020

    What would Walmart do with TikTok if its bid with Microsoft succeeds?

    This move would give Walmart access to a consumer group that is not currently a strong supporter of Walmart. The most important benefit would be the ability of Walmart to learn about this group. If Walmart jumps in to market to this consumer group without really understanding these consumers, the acquisition will not be worth the price.
  • Posted on: 08/27/2020

    Food trucks find good parking spaces in the suburbs

    Unlike physical restaurants, a major advantage of food trucks is that they can move to where the customers are located. If physical restaurants want the same advantage, using food trucks might be a good investment. That investment now might make it possible for physical restaurants to participate in festivals and outdoor events.
  • Posted on: 08/27/2020

    Should employers mandate that workers get COVID-19 vaccines?

    Absolutely the rule should apply to upper management as well as frontline employees. Before making the decision companies need to realize that requiring the vaccine would make the company liable for potential side effects. If a company does not think the vaccine has been tested enough to be willing to pay death benefits, short term or long term health benefits for side effects, they should not require all employees to get the vaccine.
  • Posted on: 08/26/2020

    Will Walmart’s online wellness hub produce healthy returns?

    With the amount of cynicism and doubt about the veracity of information, will consumers trust Walmart for health information? Consumers may want more health information but there is a lot of health related information offered on the TV news, social media, from friends, through advertising, online, and print media -- do consumers want more information and more sources, or information from trusted sources? Will Walmart be viewed as a trusted source or as a source trying to sell products?
  • Posted on: 08/26/2020

    Should grocers go full steam ahead on new store openings?

    Whether the new stores (essential or nonessential) do more or less business depends upon whether demand exists, their inventory tracking and delivery systems can accommodate in person, online, and delivery services, and whether they offer the right assortment of products.

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