Camille P. Schuster, PhD.

President, Global Collaborations, Inc.

Camille Schuster (Ph.D. from The Ohio State University) is currently a Full Professor of Marketing and International Business at California State University San Marcos and President of Global Collaborations, Inc. Dr. Schuster has conducted seminars and worked with over 60 companies in more than 30 countries around the world.

Dr. Schuster has also taught at Xavier University, Arizona State University, Garvin School of International Business (Thunderbird), Virginia Polytechnic Institute and State University, and Indiana University Northwest.

Dr. Schuster co-authored a book entitled, Global Business: Planning for Sales and Negotiations, with Michael Copeland from Procter & Gamble. She has co-authored a book entitled, The Consumer . . . Or Else! with Don Dufek, retired senior vice president and officer of The Kroger Company. A book entitled, The Rise of Consumer Power: Adopting the Right Marketing Communication Strategies was published in Singapore. Dr. Schuster has authored over 30 articles in professional and academic publications.

  • Posted on: 07/21/2022

    Should career retention efforts focus more on ‘squiggling’?

    If you hire people at minimum wage, offer them no advancement, and limited, if any, benefits, why are you surprised at the turnover rate? To retain these people they need to feel valued and have hope for future career development. It would not be hard to think of a plan, but it means that management would actually have to think about these people and value them.
  • Posted on: 04/05/2022

    Did Howard Schultz make a wise course correction on his first day back at Starbucks?

    If employees were happy, satisfied and loyal, they would not be voting for unionization. Of course the huge and increasing disparity between executive and employee pay does not help employee relations. Listening to and investing in people at Starbucks is necessary.
  • Posted on: 02/11/2022

    Can retail make its trucker numbers add up?

    Truck driver shortages have been and will continue to be a significant problem. What is the relationship with supply chain shortages? That is a complex issue. However, if there were enough drivers there would still be a supply chin issue because the software and hardware is not in place for manufacturers, wholesalers, and retailers to know where their inventory is at all times. How can the process be managed effectively if you don't know where the inventory is?
  • Posted on: 02/11/2022

    Smarter barcodes are coming to a store near you

    Transitioning to a new technology will be a big ask as many companies need to upgrade their logistics and inventory software and hardware. The 2D technology will definitely the ability for companies to have access to more data but, as with RFID codes, the transition will be rocky.
  • Posted on: 02/11/2022

    What is it about Amazon’s retail profitability that we just don’t get?

    Great points. There is a reason it is difficult to tease pit retail numbers. If you have an organic strategy you look at the business differently. I doubt if Amazon is losing money on retail, but their organic diversified strategy is definitely making money.
  • Posted on: 02/09/2022

    Are out-of-stocks making c-store visits less convenient?

    Out-of-stocks hurt all retailers. Those retailers that can normalize the look of being in-stock will be looked on favorably by consumers for normalizing their supply chain and logistics issues. Those retailers that do not focus on supply chain and logistics improvement will find themselves at a competitive disadvantage when other retailers improve faster.
  • Posted on: 02/09/2022

    Aldi moves closer to becoming America’s third largest grocery retailer

    The economic pressures are definitely favorable for Aldi’s expansion. Adapting to changing demands with more organics and curbside pickup also helps. The expansion of Aldi will definitely keep pressure on low prices.
  • Posted on: 02/09/2022

    Will massive pay raises help Amazon attract and retain the best and brightest?

    The article says people leave because of a demanding work environment and lower compensation. Raising pay addresses one part of the concerns and will have an impact on those employees for whom lower compensation is the main issue. For those current and potential employees for whom working conditions are most important, higher salaries does not address their concern.
  • Posted on: 02/08/2022

    Are ultra-fast delivery services bad for neighborhoods?

    Do the people who want fast delivery also want ultra-fast delivery sites in their neighborhood? There is a trade-off between disruption and convenience. What about the people in the neighborhood experiencing the disruption and not using the service so they do not benefit from the convenience? Personal choice versus the public good needs to be balanced. In the meantime there will be starts and stops and disgruntled people.
  • Posted on: 02/08/2022

    Is Shopify serious about fulfillment?

    Whether Shopify should offer the service is one question. Whether they are equipped to manage the logistics is another question. Offering the service could be reasonable but only if a commitment is made to have state of the art processes at all levels of fulfillment. Certainly not having a senior supply chain officer is a big problem. To do this well Shopify needs qualified, stable leadership, necessary technology, and inventory transparency throughout the whole process. Are they ready?
  • Posted on: 02/08/2022

    Past purchases are no indication of current or future brand loyalty

    Habitual and loyal behavior are not the same. Habitual behavior is done without much thinking. Loyal behavior is an active choice. If we don’t know the distinction we are not asking the right questions to obtain data that creates understanding or helps us identify what influences the behavior.
  • Posted on: 02/07/2022

    Nordstrom launches a podcast for its fans

    Podcasts can make sense if the retailer's customers identify with the retailer rather than brands the retailer carries, regularly listen to podcasts, and if the retailer can maintain customers' interest. However a podcast should be thought of as being successful in addition to current promotion efforts not instead of current promotion efforts. Keeping customers engaged in the podcasts requires a steady stream of new information that is entertaining and interesting. It is not something that will be successful with a week’s worth of topics.
  • Posted on: 02/07/2022

    Would a Peloton acquisition make sense for Amazon or Nike?

    Peloton sales are decreasing and the product price is expensive. However the value of customer data and connectedness has value. If the price of products stays the same, acquisition could be valuable for Nike as part of providing options for staying healthy and fit. If the price of the products and services is reduced, the acquisition could make sense for Amazon. Otherwise Amazon might want to examine another company.
  • Posted on: 02/07/2022

    Should grocers leave delivery to third-party providers or do it themselves?

    Managing all the parts of the delivery process in every location is a major challenge requiring planning, hiring, monitoring of employees and the process, and collecting consumer data. If a retailer can not do the whole process well, a third-party provider is a viable option. However the contract with the third-party provider must be negotiated and managed well to maintain the integrity of the delivery and data collection process.
  • Posted on: 12/20/2021

    Kroger eliminates paid COVID-19 leave for unvaccinated

    Kroger operates in a public space with many people coming into the stores. Kroger has an obligation to protect its employees and shoppers. Unvaccinated employees does not protect either other employees or shoppers. Kroger’s mandates to not fund two weeks of sick for those unvaccinated or to increase the cost of health care for unvaccinated will hopefully increase the number of vaccinated without firing them, should be favored by vaccinated employees since it protects them, and should be welcomed by shoppers who will be more protected. Companies are beginning to take stands on the importance of vaccination and I applaud them.

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