PROFILE

Casey Golden

CEO, Luxlock

Casey Golden is the CEO and Co-Founder of Luxlock, a Retail Experience Platform pioneering the experience economy through regenerative connected technology. One of the early fashion bloggers and former founder of a style subscription startup, she has created some of the earliest technologies in mass personalization. Casey has dedicated her 15 year career to moving the business of fashion forward through multi-point retention initiatives and supply chain optimization. With the rise of extractive technology, and mass retail solutions focused on the buy/sell cycle, Casey has been an advocate for a more humanized approach building retail technology that shares the value system and natural consumer behaviors seen mostly in the luxury industry.

Luxlock is merging online/in-store shopping experiences and linking brand extensions with local activities to create an exclusive experience marketing channel. As more brands, specifically luxury brands diversify their offerings with more lifestyle experiences like vineyards, restaurant’s, and hotels, Luxlock is the software connecting and deploying personal experiences on-demand. She’s led distribution and digitization strategies for companies like Ralph Lauren, VF Corporation, and Exenta; you’ve likely shopped on a ecommerce store she’s developed.

Disappointed by the sales and implementation timelines of enterprise retail solutions, Casey created a digital first solution that bypasses legacy software to bring brands and consumers closer together for an immediate ROI. Her mission is to bring shopping experiences to life and allow everyone to have a private and public life online. Casey is passionate about the future of work, old world craftsmanship, and the luxury hospitality ethos. Schedule a demo at: https://www.luxlock.com

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  • Posted on: 03/19/2020

    Is Hy-Vee onto something as it moves online fulfillment from warehouses to stores?

    If you look at e-commerce as an order management system, it makes more sense to provide instant gratification and an entertainment value by localizing warehousing and merging the physical and digital sales with fulfillment processes. Ordering online, picking up after the softball game for dinner tonight; and perhaps grabbing some last-minute items. Shopfulfill is doing this specifically to help D2C brands cut shipping costs and shorten the time products are stuck in the supply chain. I think this strategy makes more sense in the long-run and is a better use of resources.
  • Posted on: 03/19/2020

    Food retailers go on a hiring spree as coronavirus numbers grow

    I would really like to see these workers being compensated properly for hazardous conditions. They are typically minimum wage and with increase of sales, mounds of work, and overall shop stress; they deserve to be recognized by the company as the key ingredient. I can say with certainty that if I walked into a cashier-less store I would not feel at ease during such an event.
  • Posted on: 03/11/2020

    Are online sales metrics irrelevant for brick and click retailers?

    If you can't measure it, you can't grow it. Online metrics are valid but shouldn't be used against brick-and- mortar performance as a "this vs. that." They are important on their own and powerful as a total rollup. I believe the underlying issue is the inability to merge the online and in-store customer data to have a better understanding of how one influences the other on a transaction level. They can't trace the path to purchase so, rolling it up provides an easy solution to total performance but not a competitive insight to channel performance. This is a database structure and technology problem that will soon be solved. Companies have an overwhelming amount of data that is unactionable, duplicated, and only used for marketing.
  • Posted on: 03/06/2020

    Can Lassie save the mall?

    I don't have a problem with a dog here or there but I don't see why everyone needs to bring their dog shopping with them. It increases several risks: the risk of slip and fall accidents, reactions by customers that are allergic, problems for customers that are afraid of dogs, flea infestation, and even potential dog bites. Service dogs are highly trained, the average person's dog is not.
  • Posted on: 03/06/2020

    Instacart just leaves deliveries at the door as customers hole up against the coronavirus

    I agree, late adopters will realize the value and fuel long-term last mile initiatives. However, I also see this increasing the risk for theft; especially in more urban and high concentration areas.
  • Posted on: 01/20/2020

    Is Bose doing the smart thing in closing its stores?

    The physical direct business model for Bose does not make sense for a go-forward strategy. Personally, I didn't even know they had physical stores and if I was shopping I would go to a multi-brand retailer. The LTV, store overhead, and customer targeting costs outweighs the potential gains. Focusing dollars on product relevancy and collaborations is better spent money. Current designs are flat even though the quality still provides relevant brand equity. There are ways to increase sales in retailers where a company can focus on the selling and brand experience to win marketshare. Harman Kardon has done a better job maintaining brand and product relevancy.
  • Posted on: 01/06/2020

    Will 2020 be the year of elevated shopping experiences?

    Brands must be able to instantly recognize shopper preferences and provide individualized shopping experiences with high touch service at scale. Technology will have to enable companies to measure the selling process and track the entire lifecycle of the path of purchase and retention.
  • Posted on: 01/06/2020

    Study: Digital commerce sites competing and collaborating with Amazon

    2020 will require a customer service strategy, "support" is not enough for online businesses looking to maximize conversion and LTV. Retailers should be looking at stronger retention strategies that keep shoppers coming back for more.
  • Posted on: 01/06/2020

    Did Domino’s gouge Time Square revelers?

    Dynamic pricing sits on a fine line between ethical and discriminatory. Pricing transparency will become more relevant for consumers as more retailers leverage the opportunity to increase margins; even just for a moment.
  • Posted on: 12/20/2019

    Are dirty sweaters treason to the reason for the season?

    It says more about the person wearing it than the company that sold it. However, I am guilty of having "nothing to wear" to an ugly sweater party. It's a contest for the funniest and highest attention-grabbing sweater. Truth of our times. Next year might be worse, but there is a short life-cycle here.
  • Posted on: 12/19/2019

    Should the CMO role be retired, reinvented or reemphasized?

    The role of a CMO has evolved and is much more about channel strategy and creative direction to evolve the brand and messaging for a long-play. In the new growth strategies, I see a lack of continuity and channel depth.
  • Posted on: 12/19/2019

    Will e-grocers learn to keep produce fresh?

    I agree, I am particular about my produce. If there is a dent - I am not happy. Fresh Direct does a great job and I have only been disappointed once. However, it was several orders before I added fresh produce to my order because I thought it would be poor quality on arrival.
  • Posted on: 12/19/2019

    The RetailWire Christmas Commercial Challenge: Target vs. Walmart

    100 percent.
  • Posted on: 12/19/2019

    The RetailWire Christmas Commercial Challenge: Target vs. Walmart

    I agree, Walmart makes me feel like not spending and instead volunteering my time in my community. Which is great but I doubt that is their goal.
  • Posted on: 12/19/2019

    The RetailWire Christmas Commercial Challenge: Target vs. Walmart

    Agreed, the Walmart commercial quickly lost my attention. It sounded like an HR commercial and not customer-focused.

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