PROFILE

Casey Golden

CEO, Luxlock

Casey Golden is the CEO and Co-Founder of Luxlock, a Retail Experience Platform pioneering the experience economy through regenerative connected technology. One of the early fashion bloggers and former founder of a style subscription startup, she has created some of the earliest technologies in mass personalization. Casey has dedicated her 15 year career to moving the business of fashion forward through multi-point retention initiatives and supply chain optimization. With the rise of extractive technology, and mass retail solutions focused on the buy/sell cycle, Casey has been an advocate for a more humanized approach building retail technology that shares the value system and natural consumer behaviors seen mostly in the luxury industry.

Luxlock is merging online/in-store shopping experiences and linking brand extensions with local activities to create an exclusive experience marketing channel. As more brands, specifically luxury brands diversify their offerings with more lifestyle experiences like vineyards, restaurant’s, and hotels, Luxlock is the software connecting and deploying personal experiences on-demand. She’s led distribution and digitization strategies for companies like Ralph Lauren, VF Corporation, and Exenta; you’ve likely shopped on a ecommerce store she’s developed.

Disappointed by the sales and implementation timelines of enterprise retail solutions, Casey created a digital first solution that bypasses legacy software to bring brands and consumers closer together for an immediate ROI. Her mission is to bring shopping experiences to life and allow everyone to have a private and public life online. Casey is passionate about the future of work, old world craftsmanship, and the luxury hospitality ethos. Schedule a demo at: https://www.luxlock.com

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  • Posted on: 01/20/2020

    Is Bose doing the smart thing in closing its stores?

    The physical direct business model for Bose does not make sense for a go-forward strategy. Personally, I didn't even know they had physical stores and if I was shopping I would go to a multi-brand retailer. The LTV, store overhead, and customer targeting costs outweighs the potential gains. Focusing dollars on product relevancy and collaborations is better spent money. Current designs are flat even though the quality still provides relevant brand equity. There are ways to increase sales in retailers where a company can focus on the selling and brand experience to win marketshare. Harman Kardon has done a better job maintaining brand and product relevancy.
  • Posted on: 01/06/2020

    Will 2020 be the year of elevated shopping experiences?

    Brands must be able to instantly recognize shopper preferences and provide individualized shopping experiences with high touch service at scale. Technology will have to enable companies to measure the selling process and track the entire lifecycle of the path of purchase and retention.
  • Posted on: 01/06/2020

    Study: Digital commerce sites competing and collaborating with Amazon

    2020 will require a customer service strategy, "support" is not enough for online businesses looking to maximize conversion and LTV. Retailers should be looking at stronger retention strategies that keep shoppers coming back for more.
  • Posted on: 01/06/2020

    Did Domino’s gouge Time Square revelers?

    Dynamic pricing sits on a fine line between ethical and discriminatory. Pricing transparency will become more relevant for consumers as more retailers leverage the opportunity to increase margins; even just for a moment.
  • Posted on: 12/20/2019

    Are dirty sweaters treason to the reason for the season?

    It says more about the person wearing it than the company that sold it. However, I am guilty of having "nothing to wear" to an ugly sweater party. It's a contest for the funniest and highest attention-grabbing sweater. Truth of our times. Next year might be worse, but there is a short life-cycle here.
  • Posted on: 12/19/2019

    Should the CMO role be retired, reinvented or reemphasized?

    The role of a CMO has evolved and is much more about channel strategy and creative direction to evolve the brand and messaging for a long-play. In the new growth strategies, I see a lack of continuity and channel depth.
  • Posted on: 12/19/2019

    Will e-grocers learn to keep produce fresh?

    I agree, I am particular about my produce. If there is a dent - I am not happy. Fresh Direct does a great job and I have only been disappointed once. However, it was several orders before I added fresh produce to my order because I thought it would be poor quality on arrival.
  • Posted on: 12/19/2019

    The RetailWire Christmas Commercial Challenge: Target vs. Walmart

    100 percent.
  • Posted on: 12/19/2019

    The RetailWire Christmas Commercial Challenge: Target vs. Walmart

    I agree, Walmart makes me feel like not spending and instead volunteering my time in my community. Which is great but I doubt that is their goal.
  • Posted on: 12/19/2019

    The RetailWire Christmas Commercial Challenge: Target vs. Walmart

    Agreed, the Walmart commercial quickly lost my attention. It sounded like an HR commercial and not customer-focused.
  • Posted on: 12/05/2019

    Will Grinches steal Christmas from America’s front porch?

    Over the past 8 years in NYC, only just recently has FedEx actually rung my bell for a delivery. Typically, packages are left outside while I was home specifically to accept a delivery. Text messages for delivery notices are becoming more common and closer to real-time, this can help consumers anticipate delivery and reduce the amount of time a package is left unattended. Locker pick-ups in Brooklyn are a huge inconvenience as the subway does not always go anywhere near the drop off location, requiring an Uber to and from. Non-branded delivery boxes is a simple initiative that can immediately cut losses by reducing the porch advertising.
  • Posted on: 12/05/2019

    The holiday season promises many unhappy returns for retailers

    Managing returns is more about managing the sale. Selling a product before it ships immediately reduces the risk of return. Customer experience software and initiatives are more important than ever to grow a sustainable and profitable business. I have seen the "exchange" option dissipate over the last 5 years; something that was a primary return control strategy in the past. Many retailers require a return and repurchase which adds 3-5 additional steps, making it easier to return and more difficult to retain the dollars spent. In-store returns this holiday season "done well" can be a traffic and revenue-driving initiative that gets people in-store for an experience and leave a lasting impression. Executed poorly, retailers could lose a customer for life.
  • Posted on: 12/03/2019

    The RetailWire Christmas Commercial Challenge: Kohl’s vs. Macy’s

    Macy's is the clear winner. They embraced their heritage and modernized a play on Miracle on 34th Street. Nicely done.
  • Posted on: 11/26/2019

    The RetailWire Christmas Commercial Challenge: Old Navy vs. T.J. Maxx, Marshalls and HomeGoods

    Agree. Old Navy felt more about money and obligatory gift-giving vs. a festive feeling that inspired me to want to shop for the holiday.
  • Posted on: 11/22/2019

    The RetailWire Christmas Commercial Challenge: Amazon vs. Etsy

    The voice-over was underwhelming, but provided the education to acquire new customers.

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