Chase Binnie

Chase Binnie

Contributor

Author Biography

Chase Binnie is CEO of RetailWire, where he leads editorial coverage of retail innovation, technology, and leadership for industry professionals. With 15+ years in digital media and business operations, he works as a retail technology consultant, journalist, and podcast host, helping brands understand the intersection of technology and retail strategy. Chase co-founded SEO Counselors, a marketing agency focused on SEO and web design, and brings that technical expertise to his analysis of how retailers and technology vendors are reshaping the industry. His work focuses on the strategic decisions that matter most to retail executives, brand leaders, and technology marketers.

“No Contract, No Coffee”: Starbucks’ Red Cup Day Turns Into “Red Cup Rebellion” as Politicians Join Boycott News

“No Contract, No Coffee”: Starbucks’ Red Cup Day Turns Into “Red Cup Rebellion” as Politicians Join Boycott

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Walmart’s Sixth CEO: John Furner to Take the Helm as McMillon Steps Down News

Walmart’s Sixth CEO: John Furner to Take the Helm as McMillon Steps Down

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Best AEO Tools to Track Your Retail Brand Visibility in ChatGPT, Perplexity & Gemini (2025 Guide) Blog

Best AEO Tools to Track Your Retail Brand Visibility in ChatGPT, Perplexity & Gemini (2025 Guide)

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Is Bentonville the New Retail Innovation Capital? A Conversation with Are Traasdahl, Founder of Crisp Discussion

Is Bentonville the New Retail Innovation Capital? A Conversation with Are Traasdahl, Founder of Crisp

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Firehouse Subs Brings on Carolina Berti as CMO for U.S. and Canada News

Firehouse Subs Brings on Carolina Berti as CMO for U.S. and Canada

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IKEA and Best Buy Launch Shop-in-Shop Pilot Across 10 Stores in Florida and Texas News

IKEA and Best Buy Launch Shop-in-Shop Pilot Across 10 Stores in Florida and Texas

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Should Live Shopping Play a Bigger Role in US Retail Strategy? Discussion

Should Live Shopping Play a Bigger Role in US Retail Strategy?

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Father’s Day Spending To Hit Record High Amid Concerns for Economy: Study News

Father’s Day Spending To Hit Record High Amid Concerns for Economy: Study

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With Tariffs Changing Quickly, Can Retail Pricing Keep Up? Discussion

With Tariffs Changing Quickly, Can Retail Pricing Keep Up?

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Retail Media Networks: What You Need to Know as a New Marketing Leader in Retail or CPG Blog

Retail Media Networks: What You Need to Know as a New Marketing Leader in Retail or CPG

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Customer Lifetime Value Calculator (CLTV) Blog

Customer Lifetime Value Calculator (CLTV)

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RetailROI’s SuperSaturday: When Retail Meets a Greater Purpose News

RetailROI’s SuperSaturday: When Retail Meets a Greater Purpose

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CFPB Takes Comerica Bank to Court for Neglecting Disabled and Older Americans News

CFPB Takes Comerica Bank to Court for Neglecting Disabled and Older Americans

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Has Black Friday Evolved Into Cyber November? Discussion

Has Black Friday Evolved Into Cyber November?

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Temu-Owner PDD Sounds the Alarm: Profits Set To Take a Hit News

Temu-Owner PDD Sounds the Alarm: Profits Set To Take a Hit

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FDA Report Exposes Disturbing Health Violations at Tom’s of Maine Factory News

FDA Report Exposes Disturbing Health Violations at Tom’s of Maine Factory

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‘Click-to-Cancel’ Rule Cracks Down on Unwanted Subscriptions News

‘Click-to-Cancel’ Rule Cracks Down on Unwanted Subscriptions

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Insights From DELIVER America: How Retailers Are Redefining the Customer Experience News

Insights From DELIVER America: How Retailers Are Redefining the Customer Experience

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