Chris Buecker

Founder & Chairman, International TCG Retail Summit
Since 2014 to present: Founder & Chairman, TCG Summit, the leading international retail conference in electrical retail (CE, Appliances, IT, Telecommunications). Since 2012 to present: President & CEO of Retailplus, a retail consultancy and organization of innovation tours with a special focus on retail. 2012-2005: Managing Director of Expert International, one of Europe's leading electrical retail organizations (13bn USD turnover). To learn more, visit:
  • Posted on: 04/14/2022

    Are tattoos no longer taboo on retail selling floors?

    What the customer wants is knowledgeable, helpful and friendly store associates. That is a differentiator, not if somebody has a tattoo or not.
  • Posted on: 04/11/2022

    Should retail fear or embrace organized labor’s comeback?

    Having a pragmatic labor union is nothing harmful. On the contrary, a healthy balance between interests of the employer and the employees is in the end better for every company. Important is that the labor union has a pragmatic mindset.
  • Posted on: 02/22/2022

    Retailers have good reason to support customers working from home

    Definitely furnture and CE retail. For me, the ideal combination would be a partnership between IKEA and Best Buy. As a substantial number of employees will remain working from home, this would offer a tremendous opportunity and be definitively worth marketing.
  • Posted on: 02/16/2022

    Has a new, hybrid shopper emerged out of the pandemic?

    The term "rise of hybrid shoppers" is not accurate in my opinion. What the pandemic has caused is a simple acceleration of what was already underway. Forget about the division between offline and online. Everything will merge with endless, consumer-centric touchpoints and retailers need to re-adapt their model as soon as possible. Retail will transform into "consumer commerce." This will be the future.
  • Posted on: 02/09/2022

    Aldi moves closer to becoming America’s third largest grocery retailer

    With the current high inflation rate, consumers will need to look for ways to save on their monthly spending. Once they discover Aldi, they will not only see that the level of goods is very competitive but also that the product quality of the private label assortment, one of the unique selling propositions of Aldi, is very high.
  • Posted on: 01/03/2022

    Is Aldi about more than just low prices?

    Aldi has a proven clear strategy and is not comparable with other discounters (except Lidl). It is not just about prices. Aldi is (also) first class in terms of efficiency, the private label products often have a very high quality and supply chain relationships with suppliers are often long-term. In the last few years, Aldi successfully enlarged the assortment reflecting new demands of customers (gluten-free products, more convenience, more fresh food, etc.). Competitors need to watch out, as with the enlarging product assortment the reasons to go and shop somewhere else (in addition) is becoming fewer.
  • Posted on: 11/24/2021

    Glossier puts the experience first expecting sales to follow

    The combination of DTC with an experiential store will be a winning formula moving forward.
  • Posted on: 11/23/2021

    Walmart is going livestreaming for the holidays

    Livestreaming will be the next big thing for retailers in the Western world. China´s tech giants Alibaba and are leading the way in this.
  • Posted on: 11/22/2021

    Should Macy’s de-omnify?

    Today, the (retail) world is omnichannel. To split the e-commerce business from its brick-and-mortar stores would not make sense at all.
  • Posted on: 11/11/2021

    Do retailers get how social holiday shopping has become?

    Social media will be an important channel not only to influence but also to let customers buy with one click. Meta and other tech giants will take the lead in this channel but retailers must be fast not to fall behind.
  • Posted on: 11/10/2021

    Should retailers take prices higher?

    In CE retail raw material prices are rising, container tariffs skyrocketed, and availability on the shelf will further decline due to increasing demand. For sure, prices have to and will go up for the consumer.
  • Posted on: 08/27/2021

    Do retailers need a chief data officer?

    What you need is not a CDO but a good CIO who has a clear understanding of retail and digital transformation. Someone who can build and lead a strong team and someone who can explain complex matters in a comprehensive language for non IT experts.
  • Posted on: 08/12/2021

    Some think supply chain disruptions are here to stay until 2022

    At least in the CE and home appliance industry, the supply chain issue will last long into 2021. Currently, CE retailers here in Europe have trouble filling their shelves and foresee their assortment availability worsening for the big season in Q4.
  • Posted on: 03/02/2021

    Are short-term leases here to stay?

    More flexible leases are here to stay. Future lease contracts will consider any possible pandemic and will offer for both parties a calculable flexibility.
  • Posted on: 10/23/2020

    Can Target assure customers they’ll be safe shopping for the holidays?

    Nobody will be able to assure that. But what other choice do (responsible) retailers have than to implement as many precautionary measures as possible to reduce the risk of customers getting infected? The sad reality is that people will try to stay away from physical stores as much as possible. If they really have to shop, then (at least) their basket will be considerably bigger.

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