PROFILE

Christopher P. Ramey

President, Affluent Insights & The Home Trust International

Chris Ramey is a high sought-after professional speaker and consultant.  He is the most quoted executive in the luxury segment.  Ramey is also president of The Home Trust International www.thehometrust.com, a technology firm/marketing platform that connects the finest resources for the home with high net worth individuals.  Ramey ensures his clients penetrate the luxury and premium markets.

Ramey is:

  • Former president of The Luxury Marketing Council Miami and The Luxury Marketing Council Palm Beach. a marketing collaborative and think-tank for luxury brands.
  • Past-president of International Design Guild www.design-guild.com, a ~100 showroom chain of decorative floor coverings and
  • Past-president and founder of Savvi Formalwear www.savviformalwear.com, a ~260 store chain of men’s formalwear and apparel.

He writes the Ramey Retail Report as well as a column for Hearst Publication’s Floor Covering Weekly titled “Strategic Insights.”  Ramey has earned the “Leader – Top 5%” appellation from Gerson-Lehrman Group for his work with private equity firms.

Ramey and his wife are originally from Pittsburgh, Pennsylvania and they reside in Boca Raton, Florida.  You may reach Chris at cpr@affluentinsights.com or 561.876.8077.

Chris Ramey is the most quoted authority in the luxury segment. He specializes in helping service and product providers penetrate the luxury and affluent categories. Ramey is a highly sought-after speaker and member of National Speakers Association. He is also president of The Home Trust International, a network orchestrator connecting high net worth individuals with the finest luxury home product and service providers. Members of The Home Trust International are the finest in design and shelter and they total over 300 doors in ~15 countries. Chris’ list of clients include many of the world’s most iconic luxury brands ranging from The Ritz-Carlton, Ferretti Yachts, Bentley and Lamborghini to Mandarin Oriental, Four Seasons, Silverseas and many dozens more. Ramey, along with sitting on the Retailwire.com ‘Brain Trust Panel,’ writes a column for Hearst Business Publications. He has earned the “Leadership–Top 5%” appellation from Gerson-Lehrman for his work with private equity firms investing in home furnishings and luxury. Ramey’s experience includes past president of The Luxury Marketing Council Miami and Palm Beach. He is also the former president of International Design Guild, the largest group of independent decorative floor covering showrooms. Ramey is also the former president and founder of Savvi Formalwear, the largest group of independent men's apparel stores.
  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 02/24/2020

    Would Lumber Liquidators floor customers with a new name?

    Changing Lumber Liquidators’ brand is very bad idea. Creating brand awareness in a category where customers may buy your product three times in their lifetime is a Herculean task. Lumber Liquidators has accomplished this feat. Lumber Liquidators successfully competes against Home Depot and Lowes; no small task. They’ve earned a >10% share of the hardwood industry by creating a ubiquitous brand and making the purchase of hardwood floors simple. Furthermore, the flooring market has changed with the rise of Floor & Décor. As Heraclitus wrote (paraphrased) "You can't step in the same river twice." Lumber Liquidators greatest asset is their brand and many millions of happy customers. Changing the Lumber Liquidators’ brand would be a very poor decision.
  • Posted on: 02/24/2020

    What does private equity ownership hold for Victoria’s Secret?

    PE firms do whatever is necessary to extract value from their acquisition. They’ll cut costs and close under performing stores, etc. For starters, Sycamore Partners will do something Victoria’s Secret hasn’t done in several years: require the merchants sell what their customers want to buy.
  • Posted on: 02/24/2020

    Should grocers just say ‘no’ to big CPG brands when it comes to shelf decisions?

    Manufacturers should never have been managing floor assortments. A merchant’s job is to serve their customers rather than their resources. No one should subordinate their primary responsibility. At the most basic level, specialty food retailers should be focused on high quality brands unavailable at competitors so they can make the necessary margin. Marketing the same brands as their larger competitors makes them "un-special." Larger retailers likely require the supply and price points a category captain can provide. More specifically to the question, category captains are only relevant in chain stores where they execute plans from supervisors.
  • Posted on: 02/17/2020

    Will Staples’ new concept Connect with small business owners?

    Convincing customers to visit your store is a challenge. Convincing them to pay and stay is the Holy Grail. The concept isn’t new. But the execution and programs behind it are innovative. It’s a comfortable space priced lower than Regus or most other similar programs. The programs mimic a corporate environment where you have an entire team backing you. Staples Connect should be successful.
  • Posted on: 02/17/2020

    Brandless halts operations. What went wrong?

    Brands matter. Retail research may tell you that price is paramount. And customers may incessantly talk price, but they buy brands.
  • Posted on: 02/17/2020

    Startup turns to the gig economy to bring expert sales advice online

    Thoughtful products are sold and bought differently. What they’re selling is personified expertise --real life influencers. Or as retailers call them: sales professionals. I like the idea a lot. It’s consistent with our philosophy that clients don’t buy what you think you’re selling. The Home Trust created "Leaders in Luxury + Design" because we believe people only buy from people they like. This is what Curated has created, a site of influencers who are likable and seemingly want to serve you first. The format for their videos is brilliant and compelling. Each of the categories is a niche. Is it scalable? Yes, if you accept that this isn’t meant to be a mass play. I'm a big fan.
  • Posted on: 02/17/2020

    How will Jetblack lessons inform Walmart’s conversational commerce efforts?

    Kudos to Walmart for experimenting with JetBlack, among many other initiatives. Most of the $15,000 loss per client is more likely in the set-up of the program rather than the execution. Furthermore, the loss on their financial statement is really an investment in understanding a new marketplace and technology. Successful companies like Walmart are constantly moving/investing their pieces in the puzzle for efficiency and new programs.
  • Posted on: 02/17/2020

    Is it time for retailers to move beyond fulfillment and on to experience?

    Two transactions take place in a retail store; the first is between the consumer’s mind/feelings and the store environment (including experience, product, etc). The question is, how easy and pleasurable is it to buy our product? Any pain point can and will punish profitability by killing the second monetary transaction. Customers take home memories – and hopefully product. Any retailer interested only in the latter is doomed.
  • Posted on: 10/28/2019

    REI’s new #OptOutside message: Save the planet

    Social responsibility is part of REI’s DNA. The risk is having a "work party" and not enough people show-up. Brand loyalty is very different from infringing on their customer’s time.
  • Posted on: 10/01/2019

    Will new ‘stores of the future’ produce results for retailers in the here and now?

    Like concept cars, it’s not always transparent what is being tested. "Proof of concept" is no longer singular. The new definition of "proof of concept" is more likely closer to "proof of many concepts." It’s too expensive to do otherwise. Everything a retailer does is a "lab" today. Nothing is static for very long.
  • Posted on: 10/01/2019

    Can grocery shopping make people less lonely?

    I'm not convinced that those who are truly lonely will be the first to participate in programs outwardly crafted for them. However, it would seem that done properly, it will be attractive and eventually gain steam. Good ideas grow; sometimes slower than business would like. Let's hope they're patient.
  • Posted on: 10/01/2019

    Will consumers go for Kroger’s food hall concept?

    Food halls are a natural; particularly in an urban environment in your home town.
  • Posted on: 07/21/2019

    Can the Publix customer service experience be brought online?

    Publix’s decision to retain Instacart is not a surprise. They, more than anyone, recognize their reputation as an elite provider of service is more myth than reality.
  • Posted on: 07/21/2019

    ‘World’s Smallest Restaurant’ opens to promote single-person meals

    Delightfully goofy PR stunt. The success of Costco illustrates that shoppers will buy more than they generally need if there is "apparent value."
  • Posted on: 07/21/2019

    Alexa – Are Americans ready to shop by voice?

    Time is the ultimate currency. The winner will be the technology that saves time while fulfilling ones desires comfortably and seamlessly. Voice is fine for one-off purchases of regularly acquired products. I don’t see it as the long-term victor.

Contact Christopher P.

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.