PROFILE

Christopher P. Ramey

President, Affluent Insights & The Home Trust International

Chris Ramey is a high sought-after professional speaker and consultant.  He is the most quoted executive in the luxury segment.  Ramey is also president of The Home Trust International www.thehometrust.com, a technology firm/marketing platform that connects the finest resources for the home with high net worth individuals.  Ramey ensures his clients penetrate the luxury and premium markets.

Ramey is:

  • Former president of The Luxury Marketing Council Miami and The Luxury Marketing Council Palm Beach. a marketing collaborative and think-tank for luxury brands.
  • Past-president of International Design Guild www.design-guild.com, a ~100 showroom chain of decorative floor coverings and
  • Past-president and founder of Savvi Formalwear www.savviformalwear.com, a ~260 store chain of men’s formalwear and apparel.

He writes the Ramey Retail Report as well as a column for Hearst Publication’s Floor Covering Weekly titled “Strategic Insights.”  Ramey has earned the “Leader – Top 5%” appellation from Gerson-Lehrman Group for his work with private equity firms.

Ramey and his wife are originally from Pittsburgh, Pennsylvania and they reside in Boca Raton, Florida.  You may reach Chris at cpr@affluentinsights.com or 561.876.8077.

Chris Ramey specializes in helping brands penetrate the luxury and affluent categories. He is a very active consultant and the most quoted independent authority in the luxury segment. Ramey is a member of National Speakers Association, and before COVID was a highly sought-after speaker. He’s president of The Home Trust International www.thehometrust.com and Affluent Insights www.affluentinsights.com. Ramey has earned the “Leadership–Top 5%” appellation from Gerson-Lehrman for his work with private equity firms investing in home furnishings and luxury. Ramey was president of The Luxury Marketing Council Miami and Palm Beach, former president of International Design Guild, and former president and founder of Savvi Formalwear. Contact Chris at 561.876.8077 or cpr@thehometrust.com.
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  • Posted on: 01/07/2022

    Will 15-minute cities truly bring back local retail?

    Consumers are attracted to that which resonates. Real estate developments are no different. Living in a convenient location is increasingly important. But golf was important too – and we know what happened there. Convenience is dynamic if the attraction is consistent with residents. This was proven by New Urbanism communities, such as Seaside and Alys Beach, along 30a in Florida. Considering the current move away from cities, I expect 15-minute cities to grow.
  • Posted on: 12/29/2021

    Should customers be offered discounts to keep returns?

    This is why we should keep accountants out of retailing. Negotiating after you buy will become a game for customers. This is not how you build a brand or serve customers.
  • Posted on: 12/29/2021

    Would grocers benefit from ghost kitchens?

    At first glance, ghost kitchens may sound like a natural brand extension in markets where the grocer may not have penetration. But it’s not quite that simple. Grocers profit by turning product; ghost kitchens add costs and slow down the process. A price advantage doesn't guarantee a slam dunk. Furthermore, it’s not clear from whom a ghost kitchen is taking share.
  • Posted on: 08/10/2021

    Should retail prepare for a vaccine resistant virus?

    Reframing the question to "how do you sell consumers without spooking, shocking, or scaring them first?" Is there any reason to believe Lambda will be the last? Retailers should be planning for the unimaginable. Perhaps the 2021 buzz phrase should be “WHAT IF?”
  • Posted on: 08/10/2021

    Will four designers prove just as good as one in Target’s new exclusive collection?

    The allure to consumers of an unknown designer is limited. On the other hand, for Target, having partners who don’t care about the price point, brand association, or distribution because their brand has limited awareness makes the campaign far easier/faster to create and more profitable for Target. The allure of higher margins and ease of execution is profound for Target. This is their path in the future.
  • Posted on: 08/10/2021

    Will voice shopping ever take off without screens?

    Most shop with their voice, but buy with their eyes. Adoption sans a screen will be very slow.
  • Posted on: 04/20/2021

    Are pop-up shops the answer to getting reluctant shoppers back into stores?

    Pop-up stores allow retailers to test markets and expand their brand presence while using a pillar of luxury: scarcity. The most compelling offer of all is: buy now because we may be gone tomorrow.
  • Posted on: 04/20/2021

    What goes into delivering a ‘wow’ shopping experience?

    Confusing the cost of entry with "wow" is an often repeated mistake. At its simplest level, "wow" is the absence of friction. The differentiator is constant innovation beyond the scrape.
  • Posted on: 03/25/2021

    Does keeping it real, really work?

    Purpose will always trump price in a survey. What people say rarely matches what they do. Worse, the concept of authenticity (like experience) is so overused that it’s been dumbed down to the point of meaning little. It’s easier to ask "are they real" and can the prospect relate?
  • Posted on: 01/02/2021

    Will the FAA’s new rules speed commercialization of drones?

    The new rules give the drone service industry permission to move forward; they’ve been waiting for FAA guidance. Drones are here. This will greatly accelerate the acceptance and use of drones with multiple applications.
  • Posted on: 01/02/2021

    Is it time for retailers to reconsider Instacart?

    There’s little here that’s proprietary. Retailers will master the processes (aisle to kitchen) to eliminate costs. Instacart will adapt or fail. Ultimately, customers will rely on the retailer to serve them properly. Woe be to those who focus on logistics rather than serving their customer profitably.
  • Posted on: 10/19/2020

    Is YouTube a shopping powerhouse waiting to happen?

    In short, no. Time is currency. YouTube is like a joke that takes too long to develop; nobody with capacity laughs (or buys) at the end.
  • Posted on: 10/19/2020

    Should local book stores be taking on Amazon?

    This campaign hurts because I love independent book stores. It is, unfortunately, a deeply flawed campaign. First, it’s the month before an election and I don’t know anybody who isn’t tired of the conflict. It reminds me of Antifa. The tone of the campaign is infantile. And, since many of us order products from Amazon, it’s insulting – or an attempted guilt trip. Sorry AMA, you have to earn your customer’s business. Local stores succeed by serving their customers in ways their competition can’t. Be creative, be a better merchant, or better marketer; please tell us why you exist. Remember USP?
  • Posted on: 10/06/2020

    Neiman Marcus begins its new life outside of bankruptcy

    The issue is being relevant to enough affluent clients who will keep them in business. It’s a small pool and they already have a relationship that apparently wasn’t enough in the past. But fashion is fleeting. They can get their clients back as quickly as they lost them if the merchandising focus and technology are spot-on. Nieman Marcus will succeed because they understand all retailers are technology firms. They’re ahead of the retail curve in digital and I expect that lead to increase.
  • Posted on: 10/06/2020

    Are employees or execs holding back data-driven cultures?

    My experience is, too many executives want data and research only as long as it fits their narrative. They’ll pay for it and then ensure it gets buried. For entrepreneurs, it’s arrogance and impotence. For corporate executives, it usually revolves around job security.

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