BrainTrust Query: What Will It Be Like to Shop with Google Glass?
ConAgra Foods, makers of Healthy Choice and Marie Callender's meals, has created a video to show what the future of shopping may look like from behind Google Gl...
BrainTrust Query: Will 3D Printing Bring Boon or Bust to Retailers?
Though we're already making progress toward affordable same-day or next-day delivery, what if there were a way to skip the delivery process altogether? What do ...
BrainTrust Query: Is Retail Going the Way of the Airlines?
In a recent article in Fast Company, Jeff Katz, a former airline industry executive, suggested that retail is bound to follow the path of airlines. Will consume...
BrainTrust Query: Which Emerging Payment System Is Best?
Which emerging payment system is best? One thing we can say confidently is that the payment landscape will change over the next three to five years. Which emerg...
Why Don’t More Retailers Have Innovation Labs?
One of the trends in 2012 was retailers creating standalone innovation labs. In most cases these labs stem from acquiring a start-up and, not wanting to crush t...
BrainTrust Query: Five Steps to Effective Social Retailing
With retailers still exploring the use of social media — or social retailing, for short — there are very few established best practices around this new type...
BrainTrust Query: 2012 Predictions for Retail Technology
In past years we've seen the rise of Apple, Google, Facebook and Amazon, lots of new alternative payment types, more engineered systems, better social analytics...
BrainTrust Query: Happy Holiday From a Friend
While the reappearance of layaway programs have been great news for many, something even better is happening across America. In Grand Rapids, Michigan a woman e...
BrainTrust Query: Looking Back on Retail Technology Predictions for 2011
What will 2012 and beyond look like for retail? Before going there, RetailWire BrainTrust panelist David Dorf reviews this past year's predictions before making...
BrainTrust Query: Non-Retail Change Agents
During his OpenWorld presentation in early October, BrainTrust Panelist David Dorf pointed out four men and their associated mega-companies have had a huge effe...
BrainTrust Query: Adding Psychographics to Your Demographics
Demographics can help with targeting at a gross level, but with the sharing of personal information via social networks, there is an opportunity for marketers t...
BrainTrust Query: The A.P.P.L.E. Way
The Wall Street Journal just did an interesting deep-dive on the Apple retail stores. One thing that stands out is that they aren't really relying on some techn...
BrainTrust Query: Gamification of E-Commerce?
Games and friendly competition can be used to inject fun while influencing behavior. And what could be more fun than an auction? There's a new group of retailer...
BrainTrust Query: SoLoMo Strategies in Retail
EBay has acquired Where, an advertising company that serves ads to mobile phones based on the user's location. Amazon also seems be buying up SoLoMo (Social/Loc...
BrainTrust Query: Here Comes eBay!
Although RetailWire BrainTrust panelist David Dorf did not expect eBay to acquire GSI Commerce, it wasn't a complete surprise. In 2010 eBay made some interestin...
BrainTrust Query: Commerce, Anyway You Want It
The retail industry may finally be starting to realize the importance of removing the barriers between existing channels, in effect creating "omni-channel" reta...
BrainTrust Query: Can You Trust Search?
Retailers rely on search engine optimization (SEO) to correctly position their website so they can be found. But The New York Times recently uncovered a situati...
BrainTrust Query: “Traditional POS is Dead”
Traditional POS is dead! -- we've heard that one before. The arrival of mobile POS promises to reduce long checkout lines, shrink the cost of funding of elabora...
BrainTrust Query: 2011 Predictions for Retail Technology
It could be that 2011 will be marked by the maturation of several technologies instead of brand new things we've not seen before. Which of the retail technology...
BrainTrust Query: Facebook Participatory Promotions
Last week, Lowe's and Gap joined Walmart in launching Facebook Participatory Promotions. These retailers are taking Facebook marketing up a notch by adding an e...