David Naumann

Vice President, Retail Marketing, enVista

David has more than 20 years of experience marketing to retail and hospitality companies. His broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through customer-centric messaging. He has significant experience marketing retail technology and services at Retek (acquired by Oracle), Fujitsu, ParTech, BRP Consulting and enVista.

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David has more than 20 years of experience in marketing leadership roles at retail technology companies including: BRP Consulting, ParTech, Fujitsu and Retek.
  • Posted on: 06/02/2020

    Will dollar stores be the biggest post-COVID-19 winners?

    Dollar stores are recession-proof and they have prospered during the pandemic as they are considered essential retail and value-conscious consumers have been loyal to their local dollar stores. With the unemployment rate soaring, consumers are looking for ways to save and dollar stores are helping them stretch their dollars. Even before the pandemic, dollar stores and off-price retailers were the hottest retail segments and the new consumers they added during the pandemic will propel their success in the future.
  • Posted on: 06/01/2020

    Is the REI/West Elm collaboration a win-win?

    Brand collaborations have a history of success when the combination is complementary. As retailers are challenged with recapturing lost revenues from the pandemic shutdowns, we will see more creative ideas on how to boost sales and this is a good example.
  • Posted on: 05/29/2020

    Is purposeful giving an answer to retail’s inventory glut?

    Excess out of season inventory is a huge problem for apparel retailers. Mothballing seasonal merchandise for a year is risky, as styles may change and it ties up working capital. Donating excess seasonal inventory to a non-profit may be the smartest choice from both financial and social responsibility perspectives.
  • Posted on: 05/29/2020

    Socially distant Americans find comfort in retail therapy

    While there are many people that resort to online buying as "comfort" or to feel better during the pandemic, I think most of the increases in online spending have been to adapt to new ways of living and working. A lot of entertainment buying has been a means to help parents keep their kids occupied or happy. Employees that are adjusting to working at home had to buy things to make their home office comfortable and productive. A lot of the "comfort buying" is probably more about adapting to new lifestyle changes than feeling better about themselves (IMHO).
  • Posted on: 05/28/2020

    Will Facebook Shops launch social commerce into the mainstream?

    Facebook Shops is an easy way for small businesses to promote and sell their products on their Facebook page or through Facebook ads. Facebook Shops are not on par with Amazon and Google, as it appears that there is no product search feature to search all shops that offer the product you are looking for. Unlike Facebook Marketplace, which is similar to Craigslist, you won't find a Facebook Shop from a search. I am sure Facebook will be offering the search capability soon to make it a platform that can compete with Amazon, Google and Walmart.
  • Posted on: 05/27/2020

    Are store brands set for a big growth spurt?

    The pandemic created an opportunity for private label brands. Some consumers have avoided buying private label brands because they perceived them as being of a lower quality than national brands. The shortages of national brands on shelves as consumers stocked up on household goods during the panic buying phase forced non-private label shoppers to purchase private label products as a last resort. As indicated by research consultancy Magid, 60 percent of consumers that tried private label products will likely continue buying private label brands. Just as the pandemic provided a boost to BOPIS and home delivery of groceries, it has propelled the growth of private label brands.
  • Posted on: 05/26/2020

    Lowe’s and Home Depot get a boost as customers stay-at-home

    The impressive same-store sales results of Home Depot and Lowe's were not surprising as many people were focused on improving the comfort and appearance of their homes while they were staying home. There may be some continued uptick in home improvements for a while as citizens may be spending more time at home during the next of couple years. One of the biggest challenges I experienced at home improvement stores is the long pick time for BOPIS orders. I placed an order for a product that the store had seven in stock and the store indicated that they wouldn't have it ready for pick-up for 24 to 36 hours. I ended up cancelling the order and picking it off the shelf myself. All stores need to optimize their BOPIS and BOPAC (buy online, pick-up at curb) processes, as customers may switch to a competitor if it isn't an efficient and pleasant experience.
  • Posted on: 05/22/2020

    Who wins/loses if Amazon pushes Prime Day to September?

    Given the current reduced spending climate caused by high unemployment and Amazon's strained supply chain, the move of Prime Day to September will make it more successful than keeping it in July. Consumers have become more conservative in their spending due to the uncertainty of the coronavirus and the economy and Amazon hopes that the economy will be stronger by September. Amazon's rivals that have shuttered most of their physical stores for a couple months are in desperate need of a sales lift and will likely be running a lot of promotions to drive sales. Retailers probably won't focus on a specific day for a huge promotion like a Prime Day - instead, they will focus on a variety of many creative promotions to stimulate increased customer spending.
  • Posted on: 05/20/2020

    IKEA’s play fort ads illustrate what’s good about times like these

    Many people have become stir-crazy with cabin fever and dealing with working from home with the whole family present. The stay-at-home orders have taken an emotional toll on almost everyone. Brands that resonate with what people are feeling will make a lasting impression and build brand loyalty. It has been fun to see the creative ads that companies have designed.
  • Posted on: 05/19/2020

    Has the pandemic transformed Walmart into an unstoppable force?

    Mega stores such as Walmart, Target and Costco that offer groceries plus other items such as apparel and home goods prospered during the pandemic. Walmart had been working on all the right things during the past year (improved online and omni-channel capabilities, curbside pickup, home delivery and express delivery) and they were as ready as any retailer for the pandemic. Their first quarter sales increase is not surprising and we should expect to see positive results from Target and Costco. While the new customers these stores attracted during the pandemic and increased loyalty from current customers that appreciate the value of a one-stop shopping experience will have a lasting impact on sales, the impact will soften as other "non-essential" retail stores begin to open.
  • Posted on: 05/18/2020

    Would an Uber/Grubhub merger be good for restaurant meal delivery?

    The potential merger of Uber and Grubhub is a logical strategy as there are synergies. Even before the pandemic, Uber and Lyft drivers were also doing deliveries for Grubhub and DoorDash, as some figured out that it was the best way to make the most money during dinner hours. They avoided the traffic and wait times associated with airport pick-up and drop-offs, by staying in a neighborhood and doing multiple food deliveries in an hour. A combined Uber and Grubhub team has synergies. The pandemic has inspired many consumers to try food delivery and some of those consumers may find that they really appreciate the convenience and it will become a habit. Food delivery will be a larger share of most restaurants' business going forward.
  • Posted on: 05/15/2020

    McDonald’s publishes playbook for reopening restaurants

    McDonald's has a reputation for creating strict standards for franchisees and enforcing them. That is why their level of consistency is one of the best in the QSR industry. Given the history of McDonald's I anticipate they will get better compliance from franchisees than other chains. We may see most restaurants retrofit their stores and institute the changes outlined by McDonald's, and the value of the changes will probably benefit the store for many months or even years, as COVID-19 will be around longer that we originally thought.
  • Posted on: 05/14/2020

    Should grocers keep paying their associates like heroes?

    There is no doubt that grocery employees are putting themselves in a risky environment at work by interacting with the general public, as not all customers are taking the proper precautions. Giving these employees extra pay for "hazardous" duty is the right thing to do, however, it probably isn't viable to continue the extra pay forever. The timing of when to discontinue may depend on the status of each specific state. Using a factual data-driven decision-making process may make the most sense, such as when the new COVID-19 cases drop for a number of days or reach a low threshold.
  • Posted on: 05/12/2020

    PepsiCo launches direct-to-consumer sites for its brands

    Demand for sodas, sports drinks and snacks typically have a fairly steady demand and the demand should remain relatively constant after the pandemic. Other companies, even before the pandemic, have been making the move to direct-to-consumer websites - especially for products that are typically purchased on a weekly or monthly cycle. PepsiCo's rapid response was impressive and we will see more manufacturers follow suit. I didn't see an option on PepsiCo's website for maintaining a recurring order, but that will likely be added soon so that customers can schedule routine orders for beverages and snacks they order regularly.
  • Posted on: 05/11/2020

    Neiman Marcus must survive both bankruptcy and COVID-19

    The luxury retail segment will be one of the hardest hit by the impact of the pandemic, especially those retailers that have been late to expand their e-commerce presence. Returning to profitability for companies with heavy debt loads will be difficult during a time when most retailers will be offering special promotions and discounts to win back customers and spur spending when many consumers are still unemployed. Neiman Marcus appears to be making some smart moves with expanding e-commerce, personalizing the shopping experience and focusing on "retail theater." However, they are playing catch-up with many retailers already having achieved these experiences in the past few years.

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