PROFILE

David Naumann

Marketing Strategy Lead - Retail, Travel & Distribution, Verizon

David has more than 20 years of experience marketing to retail and hospitality companies. His broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through customer-centric messaging.

Prior to joining Verizon to lead its marketing strategy for retail, hospitality and travel, David held marketing leadership roles at retail technology companies including: Cogent Creative Consulting, enVista, BRP Consulting, ParTech, Fujitsu and Retek (acquired by Oracle).

My comments on RetailWire are my views and may not reflect those of my employer.

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  • Posted on: 11/28/2022

    Is being the low price leader critical to Amazon’s ongoing success?

    Amazon does not need to have lower prices than other retailers, they just need to match the lowest prices for customers to be satisfied and loyal. Beyond confidence in fair prices, the two biggest value drivers for Amazon customers are the breadth of product choices and free shipping. Even if Amazon's prices were slightly higher than some retailers, the convenience and free shipping would offset any small price premium.
  • Posted on: 11/23/2022

    Will a new shopping platform redefine the formula for AI-driven personalization?

    Shoptrue’s personalized recommendation platform should be a successful addition for brands that have a loyal following. There is some effort required by the customer, so it is most appropriate for loyal customers that are willing to provide their preferences in exchange for more accurate curated recommendations.
  • Posted on: 11/22/2022

    The direct-to-consumer kitchenware brand Our Place gets physical

    Excellent points Ken. I agree that the URL is clunky and when I searched for the brand it was more difficult to find. Having physical stores definitely will help the brand awareness in key markets, but the challenge for Our Place is that they have a limited line of products that will only appeal to a segment of consumers that gravitate to their style.
  • Posted on: 11/21/2022

    Are department store shoppers getting a late start on Christmas or taking a pass?

    Good points Dave! It is a waiting game for retailers to see if shoppers' spending is "late" or "less" or both. Those retailers sitting on excess inventory may be sweating and may need to start marking down aggressively sooner than they would like.
  • Posted on: 11/18/2022

    Simon says digital native brands can find a home in its malls

    The Leap real estate platorm is a great opportunity for online brand to establish a physical presence and helps fill vacant mall spaces for Simon Property Group malls. Transitioning from online only to physical stores is a big adjustment and the biggest challenges will be staffing and managing inventory at a small scale and in a more dynamic environment.
  • Posted on: 11/17/2022

    What price will Target and other retailers pay for their holiday sales promotions?

    The 2022 holiday season appears to be challenging for many retailers. While Target has historically done well during the holiday season, it is expected that their margins will be impacted by heavier than normal promotions to work down their excessive inventories.
  • Posted on: 11/16/2022

    Aldi Australia vs. Kroger: The RetailWire Christmas Commercial Challenge

    I agree with Neil, that the Aldi commercial is more more irreverent and may not resonate as well in the U.S. but may be a good fit in Australia. For the U.S. market, I think the Kroger commercial is much more touching and more impactful, positioning Kroger as a thoughtful grocer. I vote for Kroger!
  • Posted on: 11/15/2022

    Will two digital-first concepts prove more successful than one for Panera Bread?

    Great points Ken! It is a great way for Panera to customize its store format for different markets. As consumers and diners, we are getting accustomed to placing our orders from our phones and it is a natural evolution to digital-first or digital-only store formats.
  • Posted on: 11/07/2022

    Is it time to shut down the free returns party?

    Great points Nikki! I like your idea of free returns to loyal customers or some other metric that measures that customers deserve the perk. Limiting returns to X amount in a year may also help prevent frequent abusers of free returns.
  • Posted on: 11/04/2022

    Will dynamic pricing work for restaurants?

    Well said Ken! I agree that some customers might not care, but if you are a regular customer at a restaurant and order the same thing frequently, you probably know exactly how much you pay. And if it is a QSR, you may have the exact change ready when you arrive. Changing prices will be surprising and may be upsetting for customers. However times are changing and maybe in a few years restaurants will be the next industry to adopt dynamic pricing and we will all get accustomed to it.
  • Posted on: 11/03/2022

    Have grocery self-checkouts been designed to disappoint?

    Excellent points Mark. It seems like self-checkout should be more simple and efficient than it is. While scan-and-go technology has its concerns with theft, it seems like this should be more feasible. Maybe with some random audits or a verifier at the exit to scan digital receipts it should be able to minimize the risk of theft.
  • Posted on: 11/02/2022

    What would Shein stores do to the U.S. retail apparel market?

    Great points Gene! Fast fashion at reasonable prices is a strong segment and minimizing the space will make the footprints more economical. As a showroom approach, it would be great to see virtual mirrors so the showroom would only need to inventory one color for each style and size and the virtual mirror could display the color options.
  • Posted on: 11/01/2022

    Will freight operators serve as a canary in the retail coal mine?

    Spot on Neil! Excess inventories from several retailers are reducing orders from manufacturers as they focus on whittling down their inventories during the holiday season. And many shoppers are going to be more conservative in their holiday spending, as their discretionary spending has been squeezed by inflation.
  • Posted on: 10/31/2022

    What are the biggest emerging threats facing online delivery?

    Very good point Neil! I agree that the high cost of fulfillment is the biggest threat to online delivery profitability and it is probably a bigger concern that the three issues identified in the study. Encouraging more customers to opt for store pickup is probably the best way to improve the profitability of online orders.
  • Posted on: 10/28/2022

    Can Walgreens help Abercrombie achieve its ‘digital revolution’?

    Good points Gene. While it may provide more store traffic for Walgreens and Office Depot, it may be questionable if it adds enough incremental revenues to offset the additional labor effort required to fulfill A&F's BOPIS orders. While Abercrombie & Fitch's goal is to provide its customers more fulfillment options, the third-party pick-up locations are not as convenient as home delivery. I guess this service is targeted for those consumers that don't want to pay delivery fees.

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