PROFILE

David Naumann

Marketing Strategy Lead - Retail, Travel & Distribution, Verizon

David has more than 20 years of experience marketing to retail and hospitality companies. His broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through customer-centric messaging.

Prior to joining Verizon to lead its marketing strategy for retail, hospitality and travel, David held marketing leadership roles at retail technology companies including: Cogent Creative Consulting, enVista, BRP Consulting, ParTech, Fujitsu and Retek (acquired by Oracle).

My comments on RetailWire are my views and may not reflect those of my employer.

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  • Posted on: 06/24/2022

    Walmart’s new AR tech is built for the stores inside customers’ pockets

    We just moved into a new house and the furniture stores my wife visited did not have this feature so she took photos of our house and existing furniture to the stores to compare them physically. An AR app would have made the shopping experience easier and fun. AR shopping tools should be table stakes for furniture and home decor stores and custom home builders.
  • Posted on: 06/23/2022

    Will ‘coopetition’ enable retailers to profitably deliver online orders?

    I don't see an issue with retailers consolidating packages for shipping from a competitive perspective, as it is essentially the shipper that is aggregating orders. The complexity of the process will be the challenge. Finding multiple orders from disparate retail organizations that are on the same delivery schedule will be the greatest challenge. The combining of boxed orders into another box actually adds to packaging. However the idea of reducing delivery drive time and fuel is admirable.
  • Posted on: 06/20/2022

    Kroger CEO says customers are ‘rethinking their shopping’ habits

    Inflated grocery prices are accelerating consumers' move to value-priced product and private label brands. The inflated prices are hitting low income and fixed income consumers hard and grocers that can offer special prices on staple products will go a long way to help them stretch their budgets.
  • Posted on: 06/17/2022

    Ultra-fast delivery may burn out or fade away

    Some of the hype around ultra-fast delivery services has been driven more by media attention and brand awareness than by customer demand. As noted by the survey, most customers are not willing to pay a premium for ultra-fast delivery. Less than 30 minutes is rarely a real customer need.
  • Posted on: 06/16/2022

    Should analytics drive category planning?

    I like your baseball analogy Dick! Makes me think of Money Ball. Personally, I think there is more of a tendency to ignore some of the data analytics and AI-based insights and rely on gut-feel. As a planning analyst, you don't want to think you can be replaced by computers. The best approach is to combine personal insights with data insights.
  • Posted on: 06/15/2022

    Are consumers going to take a vacation from buying things?

    There is a lot of pent up demand for vacations and travel and hotels and transportation service companies (airline and car rentals) are benefiting. While a greater share of consumers' budgets are focused on experiences, we still have a need for products. Retailers will need to raise the bar on their marketing campaigns to capture consumers' attention and offer compelling, interactive experiences in stores to attract and retain customers.
  • Posted on: 06/14/2022

    Has online grocery shopping hit its sales ceiling?

    As the pandemic has subsided, we are probably seeing the new normal rate of online grocery shopping. While the pandemic accelerated online grocery shopping, I don't expect to see a significant bump in more consumers adopting online grocery shopping, unless we have another event that makes online shopping more convenient or safe.
  • Posted on: 06/13/2022

    Should retailers charge for curbside pickup?

    Determining how labor intensive the order fulfillment is should dictate how much of a fee, if any, is reasonable for curbside pick-up. Picking grocery orders, especially large orders, is very labor intensive and it justifies some type of compensation from customers - a fee or a premium membership subscription. On the flip side, for an expensive and/or bulky item such as a TV or large home improvement item, there should be no charge for curbside pickup.
  • Posted on: 06/08/2022

    Should retailers prepare to serve customers in ‘post-car’ suburbs?

    Town center communities that offer comprehensive services, shopping and entertainment within walking distance sounds like an appealing concept. While it isn't for everyone, these car-less communities will have a strong appeal to people that want a more simple and convenient lifestyle. It is somewhat similar to some retirement communities where many residents commute around the property in golf carts.
  • Posted on: 06/07/2022

    Will automated fulfillment centers deliver big results for Walmart?

    Automated warehouses create new opportunities for retailers to increase supply chain efficiency and help alleviate the challenges caused by labor shortages. Warehouse automation technology, and specifically robotics, has seen dramatic improvements in the past couple years and companies are now seriously considering upgrading their warehouse operations.
  • Posted on: 06/03/2022

    Circle K’s new self-checkouts are kicking barcode scanners to the curb

    Self-checkout and autonomous checkout technology has made significant advancements in the last two years. With improved accuracy and lower costs for computer vision technology, it is likely to be the new standard for increasing the speed and convenience of self-checkout.
  • Posted on: 06/01/2022

    Is Best Buy’s home pickup recycling service worth the price?

    The $199 price tag for Best Buy Standalone Haul-Away service seems high if you only have one appliance to dispose of, but if you have multiple items to recycle it seems reasonable. The best benefit of this service is the convenience. Finding the proper disposal of bulky and hazardous materials can be a headache and Best Buy is making it easy.
  • Posted on: 05/31/2022

    Why are retailers struggling so hard to balance inventory?

    The high retail inventory balance is a temporary issue that is a result of two dynamics - overbuying and decreased demand. When retailers began facing supply chain issues in mid- to late-2021, many retailers bulked up their inventories to help avoid out-of-stocks. The overcompensating for supply chain concerns has continued and now that the pandemic has subsided, consumers are spending more on experiences than products. Retailers will be adjusting replenishment quantities as they sell off excess inventories, but they may also need to mark down some of the products, especially seasonal items.
  • Posted on: 05/26/2022

    Will Deliverr help Shopify better compete with Amazon?

    The acquisition of Deliverr will definitely improve Shopify's chances of competing with Amazon, however, Amazon's Buy With Prime program is hard to beat. More competitive delivery times and lower selling fees will help Shopify attract and retain sellers, but they need to continue to find ways to speed delivery times while mananging costs.
  • Posted on: 05/25/2022

    Nordstrom is staffed, stocked and ready to serve as store traffic increases

    I totally agree with Jeff. Nordstrom is known for the best customer service in retail and customers love the special attention they receive in the store. Another thing that Nordstrom has going for it is a loyal base of customers that are not price sensitive. Nordstrom should weather the storm in style.

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