David Naumann

Marketing Strategy Lead - Retail, Travel & Distribution, Verizon

David has more than 20 years of experience marketing to retail and hospitality companies. His broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through customer-centric messaging.

Prior to joining Verizon to lead its marketing strategy for retail, hospitality and travel, David held marketing leadership roles at retail technology companies including: Cogent Creative Consulting, enVista, BRP Consulting, ParTech, Fujitsu and Retek (acquired by Oracle).

My comments on RetailWire are my views and may not reflect those of my employer.

  • Posted on: 05/17/2022

    H-E-B is right at home with its new shop-in-shop concept

    During the pandemic, our family has appreciated the convenience of one-stop shopping at hypermarkets stores like Fred Meyer. With a great selection of grocery items and a standard assortment of home goods, it provides shoppers the chance to travel to fewer stores. I think the shop-in-a-shop concept allows H-E-B to test the appeal of broadening their product categories. It may lead to potentially expanding the size of store footprints and assortments in select markets to compete with traditional hypermarkets.
  • Posted on: 05/16/2022

    Should Zara (and other retailers) be charging for online returns?

    Great points Neil. I agree that it is a margin decision wrapped in greenwash. Consumers have been spoiled with free online returns, which is not economically realistic for retailers. I think it is reasonable for retailers to charge for shipped returns and offer free returns in the store.
  • Posted on: 05/13/2022

    Will the lack of skilled people derail retail’s digital supply chain transformation?

    Staff shortages is a challenge that is impacting nearly all businesses across all industries. Many companies are turning to innovative technology like IoT to improve inventory tracking throughout the supply chain and robotics in warehouses to automate routine tasks to help alleviate staff shortages and improve supply chain efficiency.
  • Posted on: 05/12/2022

    Has Best Buy found an outlet for future growth?

    The Best Buy outlet model is a clever way to transform underperforming stores and utilize the space for discontinued, discounted and opened box items. The challenge will be merchandising products that have a quantity of one and keeping the shelves full and tidy. It will be interesting to see how these stores perform.
  • Posted on: 05/11/2022

    Do Netflix subscriber headwinds hold lessons for retailers?

    Netflix is in a challenging position and they have two ways to increase revenues; increase subscribers or raise prices. Since subscriber increases has been curtailed by increased competition and shifts in consumer habits, raising prices is their current strategy. Netflix had a great run with limited competition, but now they have a long list of competitors that are vying for a share of consumers' streaming budget - Amazon Prime Video, Hulu, Peacock, Apple TV, Disney Plus, HBO Max and others. With the strong competition, Netflix will need to be careful on how aggressively they raise their prices.
  • Posted on: 05/10/2022

    Can Starbucks replicate the ‘third place’ in the metaverse?

    Starbucks' powerful brand, loyal fans and technology leadership make it a likely winner in the metaverse. Starbucks has been one of the most successful retailers in achieving mass adoption and use of its mobile app and loyalty program. Its customers are generally tech savvy, including a large segment of digital natives. If anyone can successfully monetize the metaverse, I put my money on Starbucks.
  • Posted on: 05/09/2022

    Grocers fret over how to pass higher costs onto customers

    Excellent idea Jenn! When prices are fluctuating at your stores as well as your competitors, now is the time to emphasize the value of your loyalty program. Reward customers for staying loyal. Grocers have no choice but to raise prices when their suppliers raise prices to protect their margins. Consumers on fixed budgets will prioritize their budgets on essentials and will pass on special treats, but their overall spending should be fairly constant.
  • Posted on: 05/06/2022

    Will consumers go for Robomart and Unilever’s ‘new spin on the ice cream truck’?

    The Ice Cream Shop Robomarts are a clever way to combine the nostalgia of the ice cream truck with today's mobile ordering and cashier-less checkout. It is a novel way to get novelties. The uniqueness of this novel concept will inspire consumers to try it and let their children experience the ice cream truck that we had as kids, but with a new twist. The one pitfall is that rather than sit in one location and have customers come to you, driving to customers seems less efficient and will burn more gas, which is quite expensive now.
  • Posted on: 05/04/2022

    Will ‘shrinkflation’ grow into a big problem for CPG brands?

    Shrinkflation has been around for many years and now with increased inflation on product ingredients, it has accelerated and people are noticing. As consumers, I think most of us notice the practice and, for the most part, accept it as we know what is driving the strategy - inflated material costs. One way that consumers can evaluate their grocery purchases is to compare the price per quantity (in ounces or pounds) where price labels include this data.
  • Posted on: 05/03/2022

    Does resale make sense for Dick’s Sporting Goods?

    Great points Neil! I am a big fan of REI's garage sales and online Used Gear. The used clothing and gear markets have been one of the hottest segments in retail. This is a smart strategy for Dick's and I hope they expand it to Golf Galaxy.
  • Posted on: 05/02/2022

    Are Walmart and Abercombie too late for the activewear party?

    It is not too late for Walmart and Abercrombie & Fitch to carve out their share of the activewear market. Athletic and active clothing is a huge market that continues to grow, as more people are becoming focused on healthy and active lifestyles. There is always room for new entrants as long as you find the right niche and Walmart and Abercrombie & Fitch are big brands with strong brand awareness.
  • Posted on: 04/29/2022

    Will Buy with Prime give Amazon an answer to Shopify?

    Buy with Prime will drive incremental revenue for Amazon, but the big winners are consumers and merchants. For consumers, it makes shopping more convenient as they can use their stored address and credit card info from Amazon and it opens the door to more free shipping options on other websites. For merchants, Buy with Prime has proven to drive increased revenues.
  • Posted on: 04/28/2022

    Is timing more important than speed for grocery delivery?

    For online orders of perishables, frozen and refrigerated products, the delivery time is very important for consumers. The last thing consumers want is for temperature sensitive products to be sitting at their door for hours if they are delivered when they are not home. Customizing delivery times is definitely more important than speed of service for most online grocery orders and many consumers will pay a premium for preferred delivery windows.
  • Posted on: 04/27/2022

    Walmart’s new celebrity collab is its answer to Chip and Joanna Gaines’ line at Target

    Endorsements from HGTV celebrities Dave and Jenny Marrs will certainly increase the perception of Walmart as being a destination for home products. Celebrity endorsements raise the credibility of products and create interest and excitement. This is a smart response from Walmart to Target's collaboration with Chip and Joanna Gaines.
  • Posted on: 04/26/2022

    May brings Meta’s first physical store

    While it is critical to have a physical store presence to sell products that are experiential, having dedicated Meta Stores may not be the best strategy. As others mentioned, the Meta product portfolio is very limited and it will be difficult to generate enough revenues to make the stores profitable. Finding good brands that offer a Meta store-within-a-store seems more appropriate. However the staff in these areas should be Meta employees, not the store associates that sell in other departments.

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