Di Di Chan

President of FutureProof Retail

Di Di Chan is the President and Co-Founder of FutureProof Retail, a New York-based company with the mission of bringing touch-free frictionless shopping technologies into physical retail stores. FutureProof leads in providing simple, quality, and customizable Mobile Checkout and Mobile Order Ahead solutions for retailers.

Di Di is a global entrepreneur who is passionate about technology, education, and sustainability. Her experience and network in over 15 different countries directly shape FutureProof Retail’s global vision, bringing their solutions to three continents and five different types of retail to date. She holds an M.A. in Economics from New York University and a B.A. in Global Studies from the University of California, Los Angeles.

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  • Posted on: 08/23/2022

    Is Tractor Supply barking up the right tree with its new Neighbor’s Club rewards?

    This is brilliant. Pet parents are expanding as a category of frequent shoppers. Tractor Supply is an early leader in rewarding and retaining their loyalty.
  • Posted on: 08/19/2022

    Are retailers missing opportunities to leverage location-powered experiences?

    Retailers have always been slow to implement most new retail technologies. For example, it took over three years for retailers to adopt grocery carts and about a decade to implement scanning bar codes. The long implementation timeline in retail weeds out technologies that are just a temporary fad. Solutions that make it through the long retail timeline also offer enough benefits to have long-staying power. Location-based technology is extremely promising as a long-term retail technology solution because navigation and location-based marketing significantly benefit the in-store shopping experience. Westside Market is one of the earliest adopters to combine SIRL's location navigation with their mobile checkout app. Shoppers can use their app to find items quickly. Shoppers could also receive relevant coupons next to the actual products. When more retailers are ready to renovate their in-store experience, location-based technology will be one of the few in-store solutions to deliver significant returns.
  • Posted on: 08/18/2022

    Which data capabilities are still out of reach for marketers?

    The technology is here already. Data gathering isn't the issue. Generating actionable insights takes a while because it involves operational changes, and most retailers don't have enough bandwidth to change quickly. It typically takes about five to ten years to incorporate new technologies into everyday retail business practice.
  • Posted on: 08/16/2022

    Will circular commerce drive traffic to stores?

    While resale goods can increase brand loyalty with additional cost savings, it is a lot more fun going shopping with empty bags and coming home with a handful. If it is easy to re-sell online then, at least in the short run, it will likely increase traffic to the retailer’s e-commerce platform first. After the resale, the increase in brand loyalty and the additional cash in the pocket will likely drive more in-store traffic too.
  • Posted on: 08/10/2022

    Americans turned to food waste apps as grocery prices rose

    This is a win-win solution. It help save food waste, can increase traffic to participating stores, and acts as coupons to help sell items about to expire.
  • Posted on: 06/25/2021

    What makes a great post-purchase experience?

    A huge part of the success of e-commerce is based on post-purchase reviews and feedback. Retail stores are starting to adopt this strategy too. For example, the best scan and go technology in retail stores has incorporated customer reviews and feedback after every purchase. A strong post-purchase experience is an excellent way to build trust and loyalty.
  • Posted on: 06/23/2021

    Forget digital first. Stores first, digital second is the future of luxury retail.

    Absolutely. The best e-commerce can do is to make buying things more convenient. The physical store offers a complete shopping experience that includes social bonding, the pleasure of browsing stuff in an environment that stimulates all senses, real-life customer service, and so much more. Stores are the heart of retail and that will always be the case.
  • Posted on: 06/16/2021

    Is simpler better for rewards programs?

    The future of loyalty goes beyond a tiered or un-tiered system - it will be a personalized loyalty experience tailored with relevant recommendations and rewards for each customer.
  • Posted on: 06/15/2021

    Amazon scales its Just Walk Out tech for a full-size grocery store

    It will likely not be a fast rollout. Amazon publically launched the first Amazon Go store at the beginning of 2018. By March 2021, there are only 30 locations opened. Just Walk Out technology is impressive. However the best in-store experiences of the near future will likely be a hybrid of convenience and personalized services.
  • Posted on: 04/13/2021

    Will Bed Bath & Beyond’s new ad help change how consumers see the retailer?

    Once people have enough things, the next level of purchasing power unlocks a profound desire to connect with and support a better mission. Changing the message is the first step, in the beginning, to articulate a value position that shoppers can buy into.
  • Posted on: 04/07/2021

    Can the luxury industry be inclusive and exclusive at the same time?

    No oxymoron here. The exclusivity of luxury is maintained by its price tag. Anyone that can afford it is welcomed.
  • Posted on: 04/02/2021

    Kroger CEO says no one has the ‘data and insights’ that it has

    Kroger is one of the innovative leaders in the grocery space. What Kroger has built internally is indeed very impressive. Simultaneously, those technology and insights are also available for many retailers with the right technology partners. When Amazon and Alibaba started to plan their offline presence, an entire ecosystem of retail technology solutions came into the market that specializes in helping retailers identify and apply relevant data to improve their businesses. Amazon is still leading in online personalization results. Their personalized engine has gained up to a 30 percent basket boost. New York startup Halla specializes in food recommendations using natural language, and menu data input helps their clients achieve similar results with a simple plugin. Other retailers leading in the offline personalization space include Sam's Club, Sainsbury's, and Fairway Market. They are the first grocery stores to achieve double-digit scan and go the adoption - opening up the capability to deliver personalized recommendations to shoppers inside their stores too. Taking it one step further, Westside Market is the first in the nation to apply both scan and go and location navigation (powered by SIRL) inside their stores. Innovation does not happen in a vacuum. No single retailer, however impressive, will have exclusive access to the best data in transforming their stores.
  • Posted on: 03/31/2021

    Where will ‘disruptive innovation’ take the retail business?

    The magic of retail is experiential. The products sold are part of a greater story that enables social bonding and individual expression. The most disruptive technological innovations are solutions that can enhance the shopping experience without dominating the shopping experience. Ironically, the most disruptive technology will not be as noticeable to shoppers or retailers. It will just work in the background enabling a more effortless shopping experience. Scan and go is the fastest-growing frictionless checkout solution because it is cheap to scale, it does not compete with retailer's existing brands, and it places the power of checkout in the shopper's hands. A really disruptive technology is a platform that can easily connect with other innovative solutions to offer retailers an easy way to create the best in-store experience for their shoppers. For example, Westside Market in New York City is the first retailer to integrate its scan-and-go platform with SIRL's location search and navigation features. Their shoppers are the first ones who will be able to seamlessly check out with their mobile checkout app and search for items in the store.
  • Posted on: 03/30/2021

    Nike says goodbye to more longtime wholesale partners

    Nike came to fame by focusing on making the best shoes, and later attire, for athletes. Nike outcompeted first on performance. Their running shoes were unmatched for a while. They were part of the athletic community and participated in all of the relevant competitive sporting events. Then their marketing efforts popularized their brand and products for mass commercial consumption too. In the process of becoming one of the top global athletic brands, the quality of their product for the best athletic performances has gone down. It did not impact their bottom line because more and more people wanted Nike's inspiring stories. Eventually, the past excellence stories will run out as a new generation of athletes bring their own stories to light. The most important strategic move that Nike can make is to renew its reputation in being the top quality athletic performance brand with a new generation of athletes.
  • Posted on: 03/25/2021

    Are you feeling loyal?

    We are in the era of personalization; even loyalty is expected to be more convenient. The point of a loyalty program is to get customers coming back. Referrals and rewards are all nice. The winning loyalty platform will be personalized recommendations given at the right time- the moment of decision. More and more don't want to constantly think about any retail store, even with extra coupon incentives. They want to get the right offer to appear when they are in the mood to shop.

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