Evan Snively

Director of Planning & Loyalty, Moosylvania

Evan Snively is the Director of Planning & Loyalty at Moosylvania, an integrated marketing agency specializing in building brand communities. Moose executes across 5 disciplines: branding, social, planning & buying, digital, and experiential. They have worked with brands such as Venmo, Disney, New Amsterdam Vodka, Barefoot, Sapporo, Cohiba, and Purina — with extensive work in the beverage industry.

In his role, Evan takes a science-based and data-driven approach when consulting on his client’s brands, in order to create frameworks that allow customers to grow into passionate, permanent brand advocates. Evan is also the co-founder of the apparel business Every True Son and active in the St. Louis start-up scene as a community judge for the Arch Grants program.

Personally, he is loyal to a number of brands, including Spotify, Patagonia, and any restaurant that serves a good sweet tea. He has a degree in Economics from Loyola Marymount University and currently lives in St. Louis, MO, with his wife, two sons, and Great Dane.

Learn more about Moose’s Millennial research here:

  • Posted on: 08/15/2022

    Is inflation the biggest back-to-school story?

    I agree that back-to-school is essential and I think though it might often seem like a little bit of a cash drain to splurge on new shoes, clothes, accessories, etc - there is certainly a long-term positive to creating an environment where kids are actually excited to be back in school and learning. In-person classes mean that the social/educational seesaw to school will be back in full motion and will be a primary driver of purchases.
  • Posted on: 08/01/2022

    Dynamic pricing may be ‘stuck in the mud somewhere in the swamps of Jersey’

    I have no problems with dynamic pricing for entertainment, when attendance is a choice. However I have lots of problems with dynamic (and especially unexpected) pricing when a customer has no alternate choice - which is more of a price gouging scenario. I don't think businesses owe an explanation to customers on dynamic pricing, and if they do it should probably be "someone was willing to pay for it."
  • Posted on: 07/21/2022

    Does Walgreens have the right response to defuse growing calls to boycott the chain?

    1. I don't understand the employee's logic of "passing someone off" to a manager. Their actions don't stop a transaction, it seems like the intention is to cast judgment - which is ludicrous to enable with a store policy.
    2. If you don't want to literally DO THE JOB then you should find alternate employment. Again it does roll back up to Walgreens' enablement.
  • Posted on: 07/15/2022

    Can the metaverse count on Gen-Z gamers?

    Gaming isn't just the path to building interest, it is the path to building - period. Most marketers won't have a need to actively participate in metaverse (a word that hilariously my spellcheck doesn't have in its vocab) until functionality increases and the audience using it has a larger disposable income.
  • Posted on: 07/05/2022

    McDonald’s puts hacks, merch drops, musical acts and food deals on its ‘camp’ menu

    The merch drops are the key. Day one is the best and will serve the purpose of creating some hype and driving NEW app downloads. Then on every Thursday after, I am sure those will be their most active days. The full month campaign wraps in enough value along the way that existing customers will experience FOMO if they don't have the app, and they will download it so they don't miss a freebie next time. All in all, a good way for McDonald's to keep the momentum of their loyalty program/app and data train flowing!
  • Posted on: 06/23/2022

    Do mental illness and retail entrepreneurship go hand-in-hand?

    Agreed Richard - it seems logical that the stress of starting up a business, the weight of feeling responsible for a vision and the livelihoods of others, not to mention the access to perhaps less than ideal habits that it might provide are, if not more responsible, an inherent correlation.
  • Posted on: 06/21/2022

    Are retailers and consumers misaligned on trust?

    1. The survey asked companies to rank customer trust of THEIR company, but asked consumers to rank how much they trust ALL companies. These are very different things - and it is easy to understand why they found a "57 point trust gap."
    2. Building trust starts with having an authentic connection to your brand community. Knowing who they are and knowing where customers expect you to assert your brand voice in relevant conversations. REI can leverage environmental efforts because it is an authentic part of their DNA that they have proven for years and it aligns with their product set. It is harder to make that connection for every brand - and releasing reports once a year with fancy infographics showing their efforts won't move the needle (that also isn't to say that companies shouldn't keep pursuing these endeavors - securing extra kudos isn't the only reason to position business practices to create a better tomorrow.)
  • Posted on: 06/07/2022

    Why did Nordstrom close Trunk Club?

    There is something about finding "your style" as dictated by someone else that strikes me a little off - but beyond that, some people like to be really uniform, some people like to be really diverse and by the time AI has time to bucket someone one way or the other, the novelty of the proposition has probably worn out on the customer's end. Personally, I find apparel subscriptions to be a huge drag on resources from both a sustainability and labor POV.
  • Posted on: 05/31/2022

    Will $22 starting pay squelch unionization efforts at Apple?

    I'm not sure that higher pay is the MOST effective way to prevent unionization, but by the time a company is in a position that they are actively trying to "dissuade unionization," it is probably only one of the few levers left to pull that will make a difference.
  • Posted on: 05/17/2022

    Which exec role should guide the path to the metaverse?

    CXO if a brand has one is the logical place to start. I think it's more about finding the right person vs. the right title to take it on. Someone who is inspiring, curious, and willing to push a vision without a treasure trove of data to fall back on.
  • Posted on: 05/11/2022

    ‘Babe’ star makes dramatic gesture over Starbucks’ upcharge for non-dairy milk

    And when they do, they will make every other drink $0.05 more expensive to cover the costs and nobody will be any the wiser.
  • Posted on: 05/04/2022

    L.L.Bean is taking a month-long mental health break from social media

    It's a really on-brand move, thats for sure. I was shocked to see that they also deleted all their other posts. I initially thought they might be looking to transition the look/feel of their grid and found this as a clever way to do it, but it looks like you can restore content within 30 days, so I would imagine that will be their plan. Whether L.L.Bean's post is helpful to their bottom line remains to be seen, but it certainly is helpful in raising societal awareness of the importance of mental health, and for that I applaud them!
  • Posted on: 03/31/2022

    Best Buy and others find great customer experiences start with data insights

    Saying you are a data-driven culture and actually being able to discern meaningful insight from that vast collection of customer touchpoints often falls flat. Meshing first-party data with larger trends uncovered from third-party sources is an area where I have seen companies fail. They get too in the weeds with their brand experience and lose sight of how those behaviors fit into the bigger consumer ecosystem. Also, companies who are trying to be truly innovative might have some supporting data, but likely will need to take a leap of faith that their product can shape future behavior. Not everything in business can be a "sure thing," but that is where the excitement lies.
  • Posted on: 03/23/2022

    Can a rebrand popularize Saks Off Fifth with a new generation?

    The physical footprint certainly limits upside. I would consider pouring resources into redesigning the SO5 app (which at a cursory glance looks pretty much the same as the parent Saks app - clean, white, and uninspiring). I don't think the younger generation will have as many qualms with buying expensive clothes without physically seeing them or trying them on (as long as the returns are easy).
  • Posted on: 03/14/2022

    Lululemon joins the footwear race with new running shoes

    Another avenue for brand loyalists to proclaim their allegiance. The "women's first" narrative will provide a lot of traction and shareability via consumer promotion as well.

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