After forty plus years building businesses, Gene Detroyer decided to share his
experience and moved to teaching in 2008. He joined the European School of
Economics (ESE) for twelve years teaching Leadership, Entrepreneurship, and the
capstone MBA course. During that period, he also taught Entrepreneurship and
International Business at the Weller International Business School, in Paris, France.
Following his stint at ESE, he become a professor of International Business at two
universities in China, teaching both in person and online.
With an undergraduate degree from Johns Hopkins University and an MBA from
Columbia University, Gene spent 17 years in traditional marketing and sales of
consumer products through food, mass, and drug channels. He is credited with building
new businesses now worth over $500 million. He ran the U.S. division of an
international Dutch company.
The traditional career went out the window with his first startup; putting TVs in
supermarket aisles and filling them with advertising, which was merged with NBC. His
second entrepreneurial venture bought the Today ® Contraceptive Sponge and returned
it to market. Then sold it to a public company in 2007.
Unable to stay away from start-ups, he started a 10-Year stint as Executive Director of
Global Commerce Education, an innovative experiential for foreign companies wishing
to break the U.S. market.
Gene is an active member of the Retailwire BrainTrust and an advisor to the Silk Road
Legal Cooperation Network.