PROFILE

Harley Feldman

Co-Founder and CMO, Seeonic, Inc.
Harley Feldman is the Co-Founder and Chief Marketing Officer of Seeonic. He has more than 30 years of experience in information technology including database management, Internet applications, predictive analytics, process re-engineering and global solutions. Mr. Feldman spent more than 20 years at Ceridian Corporation; the last ten years in the defense group, in positions of increasing responsibility (including as Vice President of Sales and Marketing, and Vice President of two major operations providing technology and services to the intelligence community). In addition, he previously served as Chief Technology Officer and Chief Executive Officer of two healthcare software companies. Mr. Feldman holds a BS degree in chemistry and computer science from Illinois Institute of Technology and a MBA degree in finance from the University of Minnesota’s Carlson School of Management. Mr. Feldman co-founded Seeonic, one of the first companies to build a complete IoT solution in the item level RFID space. Seeonic was granted a patent for its solution including RFID tag collection, hands-free operation, real-time alerting and analytics and built the largest commercial RFID network in the US. Mr. Feldman was the executive overseeing this development with attention to RFID readers, tags, serialization, the cellular connections required to deliver the data, and software for data collection, data cleansing, data storage, and analytics. Seeonic was also one of the founding members of the RFID Research Center at the University of Arkansas. Mr. Feldman attended annual University of Arkansas RFID conferences each year, where much of the early RFID directions and recommendations were made. Mr. Feldman also served on the GS1 Tag Serialization Committee until its successful completion. He is currently the Seeonic representative on the GS1 US Apparel and General Merchandise Industry Sponsors Group and spends his time growing the use of RFID in the retail, healthcare and industrial industries especially the management of vendor-managed and consigned inventory for brands. For more information, visit: <a href="http://www.seeonic.com/"><strong>www.seeonic.com</strong></a>
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  • Posted on: 02/19/2020

    Shoppers have a love/hate relationship with self-checkouts

    In most cases, self-checkout provides more convenience than annoyance except for weight measuring sensors. For a small number of items, the self-checkout lines are typically much quicker than finding a short line at the cashier-based registers. The weight sensors make many mistakes and slow down the lines dramatically. Glad that Target and Walmart have removed them. Another technology that might work is a vision system that recognizes the purchase item without having to position the barcode. However, vision systems are technically difficult to develop to work with all products in all orientations. RFID is another technology that allows the RF signal to capture the UPC code regardless of orientation. Some retailers are moving forward with RFID. Concerns over cashier job losses need to be listened to. However cost savings usually win out in the long run as no one likes higher prices. The cashier-less systems are a result of stores cutting labor costs, and this trend will continue.
  • Posted on: 02/14/2020

    Is it time for retailers to move beyond fulfillment and on to experience?

    Omnichannel is a term describing how retailers deliver service to the customer - allowing the customer to buy in the store or order anywhere and have it delivered to the customer's home or available for store pickup. It is only part of the customer experience with the retailer. The entire customer experience needs to be addressed by the retailer from product selection to pricing, interaction with sales people, customer service, delivery, and returns. I recently had a phenomenal experience in an Apple store that had nothing to do with omnichannel that now endears me to Apple. Retailers need to create the best end-to-end experience for their customers to keep them for the long term.
  • Posted on: 02/12/2020

    Will the FTC redefine anticompetitive behavior after its big tech acquisition inquiry?

    Usually the main results of anticompetitive behavior are limited purchase options and higher prices. If retailers are feeling any effects of anticompetitive behavior, it will be in these two areas. Having said that, these issues will likely affect all retailers at the same time. The government review will provide data about the behavior of the technology companies. Whether the government will learn enough information to determine anticompetitive behavior from the data provided or if it will be able to propose new rules that might change behavior remains to be seen.
  • Posted on: 02/10/2020

    H-E-B gives $100 bills to all its employees for top grocer ranking

    This sends an instant message that the employees have worked hard to put H-E-B to the top of the grocer rankings, and they are being rewarded for their effort. While it is not a life changing amount of money, it is in their hands directly and $100 bills are unique enough that most employees have probably never seen or had one. This is why the employees are excited to reinforce the message with photographs and social media posts. Surprise recognition only works if it is a surprise. These should be infrequent events to maintain the surprise.
  • Posted on: 02/07/2020

    7-Eleven tries out an Amazon Go-like store

    Cashierless stores will be part of the retail landscape in the future for two reasons - cost of labor and convenience. The demand for cashierless stores will be the highest for everyday items in dense consumer areas. More and more prepared food items will be added to the store inventories. 7-Eleven's commitment to digital technologies will be a competitive advantage. Some of their ideas are getting to be table stakes in the convenience market -- frictionless shopping experience, healthy foods, and predictive analytics.
  • Posted on: 02/05/2020

    Will Macy’s cut its way to improved margins and future growth?

    The newer ideas, Market by Macy's and Backstage, seem to have legs for increasing Macy's profitability. Closing stores will help the bottom line as they are currently losing money. The difficulty will be bringing these new ideas and growing the profitable stores fast enough to keep Macy's viable. Macy's is making the right kinds of moves, but will it happen fast enough? Within the next year, measures of success or lack of success will be known.
  • Posted on: 02/04/2020

    Is Forever 21 a wise investment for its new mall landlord owners?

    Having Simon Property Group and the others does not guarantee success for Forever 21. However, the companies have a vested interest in restoring the viability of Forever 21, and they acquired the chain's assets for a bargain basement price. The Forever 21 brand is still known by Millennials, so if the right merchandise, probably in smaller than 80,000 square foot stores comes to market, they should be able to draw many of the previous customers back. To be successful, they should focus on smaller footprints and the kind of lower-cost, fashionable apparel that made Forever 21 a force in the Millennial apparel market.
  • Posted on: 01/30/2020

    Will 2020 be the year of less flash and more substance for in-store tech?

    Retailers need to do both - innovate and provide a return to the business. Some technology may reduce the retailer's costs, some may increase productivity, and yet other technology may grow sales through customer service enhancements. The challenge is to test the technologies in close to a real environment so that the benefits can be measured and projected versus the cost required to implement. Like the Gartner Technology Hype Cycle, every technology eventually must provide value to the retailer before it is broadly implemented, and retailers will be returning to business basics to justify the technology's value.
  • Posted on: 01/22/2020

    Has BOPIS changed holiday selling?

    BOPIS is definitely a sizable advantage to retailers with physical stores especially with last minute shoppers. Shipping takes time and costs additional money and shoppers can avoid both with BOPIS. 70 percent of shoppers still like to go to stores. BOPIS allows the shopper to know the item will be there when they arrive, and it can be picked up typically in the front of the store. This convenience will help increase sales and consequential sales that result from the shopper coming to the store. Most shoppers like BOPIS, and it will be an expectation that shoppers have of all retailers.
  • Posted on: 01/20/2020

    Is Bose doing the smart thing in closing its stores?

    The Bose move makes sense as they have partners where shoppers can experience their headsets (and their competitors), they are sold online, and headsets are not a new experience anymore. I am surprised that they did not keep open a few very high profile locations in places like New York City. Physical stores are less relevant as a pure headphone outlet as phone stores and electronic stores are stocking headphones as part of their audio offerings.
  • Posted on: 01/16/2020

    Did Trump’s phase one deal with China deliver the goods for retailers?

    The phase one deal accomplished some progress with the Chinese on trade. The trade relationship between the countries is complex, strained and has been one-sided in favor of the Chinese for many years. More complexity and tough negotiations remain for phase two but progress has been made on making trade more equitable. Phase two will need to remove the tariffs, strengthen the intellectual property terms and address the issue of the Chinese funding of private companies, a tall order.
  • Posted on: 01/13/2020

    Walmart U.S. CEO: Good retail jobs are much more than good pay

    Training for employees is important in every business. In retail, it is becoming more important as shoppers now have many omnichannel options like buying online and going to the store. Also, more technology is being used by retailers to increase productivity and customer services. Smart retailers will focus on training to keep employees up to speed with shoppers and technology. The training will give the employees more job satisfaction which will improve retention.
  • Posted on: 01/10/2020

    Will endless aisles and better supply chain management negate Amazon’s edge?

    Shoppers expect to purchase items online and have them delivered or go to the store to pick them up in addition to shopping for other items. These are table stakes in today's retail environment. I agree with the comments on artificial intelligence and machine learning. However, there are still challenges to collecting accurate store inventory which is inaccurate if only using POS data. RFID is the technology that will create much better inventory accuracy once adopted. Lululemon, for example, is RFID tagging all items from the warehouse to the stores allowing them to meet customer demand much better. Retailers in 2020 can be better prepared by understanding their customer demand better. This includes understanding orders, returns and inventories by using technology to collect and analyze this important data.
  • Posted on: 01/08/2020

    Can casinos save the mall?

    Shopping development operators should be free to develop their malls to create a good business environment for their tenants. If adding casinos is legal as it is in Pennsylvania, why not? If it works, that's good news for the tenants. If it doesn't, it may be the last try for mall operators. Negative perceptions about casinos have lessened over the years and will be acceptable in mall settings.
  • Posted on: 12/27/2019

    The RetailWire Christmas Commercial Challenge: The Final Competition

    The best nostalgia ad goes to Macy's. While it is long, it is a great story of family and giving in the Christmas spirit. The best ad for getting people into the Christmas shopping mood and thinking of a retailer goes to Target for the catchy jingle and giving shoppers gift ideas without being pushy.

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