Harley Feldman

Co-Founder and CMO, Seeonic, Inc.
Harley Feldman is the Co-Founder and Chief Marketing Officer of Seeonic. He has more than 30 years of experience in information technology including database management, Internet applications, predictive analytics, process re-engineering and global solutions. Mr. Feldman spent more than 20 years at Ceridian Corporation; the last ten years in the defense group, in positions of increasing responsibility (including as Vice President of Sales and Marketing, and Vice President of two major operations providing technology and services to the intelligence community). In addition, he previously served as Chief Technology Officer and Chief Executive Officer of two healthcare software companies. Mr. Feldman holds a BS degree in chemistry and computer science from Illinois Institute of Technology and a MBA degree in finance from the University of Minnesota’s Carlson School of Management. Mr. Feldman co-founded Seeonic, one of the first companies to build a complete IoT solution in the item level RFID space. Seeonic was granted a patent for its solution including RFID tag collection, hands-free operation, real-time alerting and analytics and built the largest commercial RFID network in the US. Mr. Feldman was the executive overseeing this development with attention to RFID readers, tags, serialization, the cellular connections required to deliver the data, and software for data collection, data cleansing, data storage, and analytics. Seeonic was also one of the founding members of the RFID Research Center at the University of Arkansas. Mr. Feldman attended annual University of Arkansas RFID conferences each year, where much of the early RFID directions and recommendations were made. Mr. Feldman also served on the GS1 Tag Serialization Committee until its successful completion. He is currently the Seeonic representative on the GS1 US Apparel and General Merchandise Industry Sponsors Group and spends his time growing the use of RFID in the retail, healthcare and industrial industries especially the management of vendor-managed and consigned inventory for brands. For more information, visit: <a href=""><strong></strong></a>
  • Posted on: 09/22/2020

    Will Walmart’s new private clothing line have ‘staying power’?

    Free Assembly has potential for Walmart. The line is low priced to sell and it has mix and match items which should help sales. However apparel is a hard category to predict and will need to be refreshed in the future. Walmart has such a large reach in-store and online, Free Assembly will get plenty of exposure. Time will tell as to Walmart's success in improving its fashion image and lead to higher sales and market share. Given Walmart's breadth and support, Free Assembly should be successful.
  • Posted on: 09/21/2020

    Patagonia wants to ‘Vote the a**holes out’

    It is a mistake for Patagonia to elevate their political messaging to such an extent as to place this type of messaging on their products. The climate change issue divides the electorate and presenting this strong message may alienate potential customers. It may help sales in the short run, but damage potential sales in the long run. Brands can take positions in an election, but to have the message on the product itself presents a higher risk.
  • Posted on: 09/18/2020

    Have multiple rounds of price cuts changed Whole Foods’ high price image?

    Whole Foods has always distinguished itself with high end, high quality products. This is where the high price reputation comes from. Despite the efforts to lower prices, the unique products stocked by Whole Foods have not seen price cuts. Therefore, the Whole Foods image has not improved much. Unless Whole Foods can find unique products that it can offer at lower prices, its image will stay where it is.
  • Posted on: 09/17/2020

    Will Apple’s Express pickup concept drop off post-pandemic?

    Apple Express will survive after COVID-19 is gone. Apple is catching up to other retailers that already have this pickup service. It works well for consumers who do not need any store interaction for their purchases. Apple keeping the Genius Bar, even in this limited capacity, is a good idea. Best Buy has done well in providing in-store and curbside pickup.
  • Posted on: 09/16/2020

    Will Amazon’s new online store disrupt the luxury fashion and beauty business?

    This luxury site should work. There are millions of eyes on the Amazon site every day. Some of those eyeballs can be easily directed to the luxury section of Amazon. This will provide luxury brands exposure to a much larger set of consumers than their own stores and websites can provide. This will begin to disrupt the luxury fashion and beauty business especially if the Amazon prices are lower than the retail prices as I suspect will happen over time. Some of Amazon's rivals will respond in kind if they have positioned themselves in the luxury space. They will not be able to let Amazon slip away with their customers.
  • Posted on: 09/15/2020

    Will the election sidetrack holiday shoppers?

    As with previous elections, there will be a short term impact on sales but the impact will go away during the holiday season. Consumers may pause while the election is decided which may take longer than usual. But once decided, consumers will adjust their thinking about their income and spending will proceed. However the other big concern that may have a larger impact is COVID-19. If people are out of work due to COVID-19 restrictions, they will spend less. The quicker a vaccine reaches the public, the quicker they will feel that the economy will recover (including their jobs) and the sooner they will spend money shopping.
  • Posted on: 09/14/2020

    Will locals choose Brooklyn over Bezos?

    Cinch Market is a great idea for local Brooklyn businesses to raise their visibility and snare part of the Amazon sales. The challenge for the businesses is to provide the service (quick delivery) at a similar price to what Amazon would charge. Also the limited number of SKUs will make it difficult to compete with the huge breadth of SKUs offered by Amazon. The fact that they are adding more stores with additional products is a good thing. Vital to Cinch's success is the expansion of SKUs, being price competitive with Amazon, and providing same-day delivery.
  • Posted on: 08/28/2020

    What would Walmart do with TikTok if its bid with Microsoft succeeds?

    Buying into TikTok will give Walmart a younger and digital image that it does not have today. This should provide Walmart with a connection to younger consumers. Walmart is likely to let Microsoft take the lead on technical strategies and developments, and Walmart will take the lead on acquiring and engaging new TikTok users.
  • Posted on: 08/21/2020

    Will Lowe’s new push turn rentals into a tool for growth?

    Lowe's is absolutely making the right decision to enter the tool rental market. Customers who are looking to rent commercial grade tools can also buy their materials at Lowe's - they are complementary interests to the DIY and professional trade customers. Tool rentals will grow in the future as tools become more productive to help the customer to get their job done. This will be true for Lowe's and other tool rental companies.
  • Posted on: 08/20/2020

    Do Americans think that Target is the easiest place to shop?

    What stands out is the breadth of Target's success. Every category and sales channel grew substantially. The only area of improvement might be in SKU selection -- pruning out slow-moving merchandise and adding new SKUs. Target will be able to address SKU changing due to the vast amount of information its collects and follows in its daily business.
  • Posted on: 08/18/2020

    Can Payless avoid past mistakes with its new comeback effort?

    The new Payless business model will have its challenges: 1.) there are many successful shoe competitors like DSW, 2.) they want to have shoes from designers yet charge $49.99 or less with an average of $19.99, and 3.) smaller and less sparse stores means that the online presence is all the more important. The good news is that they have a previous customer base of 70 million shoppers which they can easily contact. It is hard to predict demand in the shoe category, and the customers have a huge number of choices. Payless has their work cut out for themselves and the challenges are many.
  • Posted on: 08/12/2020

    Should marketers keep masks out of commercials?

    I would discourage advertisers from showing people with masks. They get in the way of the people being clear about what they are saying, and the there is no possibility of the virus transmission over the Internet or television. If the idea is to communicate that the company making the product is doing so with employees wearing masks, it adds little value to the product pitch. It may make sense for Southwest Airlines to wear masks in their commercials since people will be worried about close contact on an aircraft, but this is a rare exception.
  • Posted on: 08/11/2020

    Simon sees a big and profitable upside in acquiring retail tenants

    The Simons are trying to turn the negative situation with their shopping center properties into a positive outcome. Their strategy of purchasing retail properties for a deep discount, if successful, will provide large returns to the company. David Simon is correct that the acquisition strategy is about turning investments into big returns not covering rent payments, a losing idea. The biggest challenge to Simon Properties is their delving into the retail industry when their backgrounds are in property management. They will need to find competent executives to manage these retail businesses and know when their investments are doing well and when adjustments need to be made.
  • Posted on: 07/31/2020

    Nov. 2021: How should retail plan for a return to normal?

    Most retailers are implementing processes that require face masks for employees and customers, limiting shopping hours, limiting the number of people in stores, doing much more frequent cleaning, and requesting social distancing. These processes will stay in place until there is enough vaccine that retailers and shoppers feel comfortable in not seeing infections. Shoppers are getting more comfortable with these process changes and in-store shopping will continue to grow. If by worst you mean shutting stores down altogether, this is not likely to happen.
  • Posted on: 07/29/2020

    Will Amazon become the go-to place to buy face masks?

    Amazon will be successful with The Face Mask Store because of their brand recognition and ability to order online and deliver purchases efficiently. They will likely bring the same capability to the U.S. to compete with the likes of Target. Amazon would offer private label masks as it does with other apparel.

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