PROFILE

Harley Feldman

Co-Founder and CMO, Seeonic, Inc.
Harley Feldman is the Co-Founder and Chief Marketing Officer of Seeonic. He has more than 30 years of experience in information technology including database management, Internet applications, predictive analytics, process re-engineering and global solutions. Mr. Feldman spent more than 20 years at Ceridian Corporation; the last ten years in the defense group, in positions of increasing responsibility (including as Vice President of Sales and Marketing, and Vice President of two major operations providing technology and services to the intelligence community). In addition, he previously served as Chief Technology Officer and Chief Executive Officer of two healthcare software companies. Mr. Feldman holds a BS degree in chemistry and computer science from Illinois Institute of Technology and a MBA degree in finance from the University of Minnesota’s Carlson School of Management. Mr. Feldman co-founded Seeonic, one of the first companies to build a complete IoT solution in the item level RFID space. Seeonic was granted a patent for its solution including RFID tag collection, hands-free operation, real-time alerting and analytics and built the largest commercial RFID network in the US. Mr. Feldman was the executive overseeing this development with attention to RFID readers, tags, serialization, the cellular connections required to deliver the data, and software for data collection, data cleansing, data storage, and analytics. Seeonic was also one of the founding members of the RFID Research Center at the University of Arkansas. Mr. Feldman attended annual University of Arkansas RFID conferences each year, where much of the early RFID directions and recommendations were made. Mr. Feldman also served on the GS1 Tag Serialization Committee until its successful completion. He is currently the Seeonic representative on the GS1 US Apparel and General Merchandise Industry Sponsors Group and spends his time growing the use of RFID in the retail, healthcare and industrial industries especially the management of vendor-managed and consigned inventory for brands. For more information, visit: <a href="http://www.seeonic.com/"><strong>www.seeonic.com</strong></a>
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  • Posted on: 07/13/2020

    Will Boomers and Gen X keep shopping online post-pandemic?

    Many older workers will return to their old habits just due to the socialization that occurs with in-store shopping and to see the items they want to buy. While the online experience has been good from many retailers, and helped many people who did not want to contact others due to worries about the virus, when the virus is not a threat, older consumers will want to venture out, especially for groceries.
  • Posted on: 07/02/2020

    Amazon’s traffic is way up, but others are doing even better during the pandemic

    Amazon's competitors are having more success at gaining traffic because they have physical stores to support their online sales. This allows them to offer pickup in-store or in pickup zones. Many consumers like the idea of ordering online and picking up their items without having to go into the store and worry about coronavirus contacts. To retain the new e-commerce traffic, retailers need to perform flawlessly. Great service and competitive pricing will keep shoppers coming back. Having the items the consumer wants to buy near the pickup location for quick pickup or shipping them at a low cost to arrive in a timely matter will retain the new business.
  • Posted on: 06/30/2020

    Will Nike’s digital drive build stronger ‘one-to-one’ relationships with consumers?

    This Nike strategy will not work for all brands. It works for Nike because the user gets involved with physical activity that is healthy in an offline mode, i.e. when and where the person chooses. The same person would also be interested in Nike product offerings online. Not all brands have such a connection for offline use as does Nike. Nike is on the right track as the offline and online accesses complement each other.
  • Posted on: 06/29/2020

    Does Microsoft need stores?

    Any Microsoft store hardware sales will go on, some to Microsoft and most to its partners. The Microsoft stores never generated much excitement or traffic. As a contrast, Apple stores not only have unique Apple products, the people in the Apple stores are extremely knowledgeable and provide excitement about and support for Apple products. I purchased a new Mac the day before the new products were announced, and Apple three months later exchanged my Mac for a brand new Mac at no charge. Microsoft would have never provided that level of service. While Microsoft will lose some of its visibility in retail locations, in the long run closing the Microsoft stores will have little effect on Microsoft revenues or profits. The limited number of people visiting the stores was a message that the stores provided little value.
  • Posted on: 06/26/2020

    Will a smaller Macy’s be a better Macy’s?

    The smaller Macy's strategy is a good start. They must get their costs aligned with revenues in order to get back to profitability. However Macy's is still a department store in a category of stores that has been under pressure for many years. Shoppers have moved to speciality stores both in person and online to focus on purchasing special items. No longer do shoppers need to visit a department store to find the kind of item they are looking for. So the challenge for Macy's will be how to focus its offerings into more specific SKUs to stand out against specialty store offerings.
  • Posted on: 06/23/2020

    Dick’s goes off-price with two new clearance concepts

    Behind the Dick's Sporting Goods clearance stores is 1.) reducing the excess inventory left from the store closings during the coronavirus spread, and 2.) having an outlet for reducing inventory of items not selling well. This formula seems to have worked well for many other clothing chains like Nordstrom and Macy's and should help Dick's balance its inventory better by clearing out slow-selling items instead of these items sitting in a full-price store taking up space and cash.
  • Posted on: 06/22/2020

    Is Apple being too cautious?

    Retailers should keep abreast of the latest information available on the virus and respond to the best of their ability to their customers' concerns. This is uncharted territory so retailers should be somewhat cautious. On the other hand, Dr. Matteo Bassetti, the head of the infectious diseases clinic at the San Martino hospital in Italy, said the virus appears to have become less potent, possibly due to genetic mutations. Apple has the corporate wealth and resources to weather this virus storm, while retailers that are much smaller do not. Each retailer needs to have a sense of their customers and the virus environment in their area and react with their best judgment.
  • Posted on: 06/08/2020

    Is remote working bad for corporate culture?

    Working from home has a negative effect on corporate culture. Much of corporate culture comes from personal interactions and communications in the workplace. Especially for new people joining a company, this level of corporate culture transmission is very difficult to do remotely. Possible solutions include having local meetings with employees and setting up sessions where these employees can find time to interact.
  • Posted on: 06/02/2020

    Do retailers need to go beyond ‘reopening playbooks’?

    Documented accountability of the processes retailers are using to re-open their stores is an important tool to ensure that the stores are safe places for their employees and customers. The data is more important to the store as the customers will assume the retailer is doing everything to make their stores safe. As customers have good experiences in stores and feel comfortable shopping, it will not take long for things to get back to shopping as usual. Retailers can best assure compliance by establishing CDC standards of social distancing, cleaning, facemasks, etc., then tracking how the standards are measured and followed.
  • Posted on: 06/02/2020

    Will dollar stores be the biggest post-COVID-19 winners?

    Dollar stores will do well as people struggle with their finances due to COVID-19 and some because of the riots. The new items for sale will also attract new customers. Competing formats might compete by having sales on items similar to ones sold at dollar stores and attracting the value shopper.
  • Posted on: 06/01/2020

    Is it safe to bring back food sampling?

    Having food samples always attracts shoppers and provides the suppliers with prospective buyers. Having the ability to safely sample is a positive. There are many ways the samples can be given out safely. Having individual samples handed to each shopper by a gloved sampler will work.
  • Posted on: 05/28/2020

    Do retailers need ‘trickle up economics’ to beat COVID-19?

    Mark Cuban's idea might have some benefit, but the government cannot keep spending stimulus money. Demand needs to come from consumers. They will start spending money when they are comfortable in their own future and they feel safe in shopping. A payroll tax cut would be the quickest and easily stimulus from the Federal Government. It is a simple withholding change allowing employees to keep more after-tax income. It can be modified and curtailed at any time.
  • Posted on: 05/27/2020

    Is Walmart about to become the king of online resale retailing?

    This will be a great partnership. Walmart will be able to offer secondhand goods from thredUP extending their product offerings from new through secondhand goods while thredUP gets access to Walmart's huge online base of customers. Both companies' competitors should take note as this deal will change the perception of the secondhand market.
  • Posted on: 05/26/2020

    Should Apple and other stores require shopper temperature checks?

    The real issue is, do employees feel safe working in the stores? Temperature checks are one of the tools that employers can use. While it may not be 100 percent accurate, the employees will support the retailer attempting to make the stores better for themselves and the customers. Over time, as the workplace becomes safer with less impact from the virus, the temperature sensors should disappear. Testing customers is a bigger challenge since they do not work for the retailer. If a customer refuses a temperature check, the retailer can either let them in anyway or refuse to allow them in the store, a bad form of customer service.
  • Posted on: 05/21/2020

    Was the $3.3 billion Walmart spent on Jet.com worth it?

    The Jet.com acquisition was worth it based on Doug McMillon's comments. An investment does not have to return just dollars to be beneficial. In the case of Jet.com, Walmart received management talent and skills that would have either taken years or would have never happened at Walmart. Marc Lore has been a great strategist and has helped Walmart grow and be better positioned due to his skills and advice. What has that been worth to Walmart? A lot. Walmart's digital business has blossomed during the COVID-19 time. Those lessons will be used in future e-commerce offerings and service. Walmart will move farther down the road to a seamless experience for its customers. They will be able to shop in the environment they choose and pickup or have delivered items in the manner they wish.

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