PROFILE

Harley Feldman

Co-Founder and CMO, Seeonic, Inc.
Harley Feldman is the Co-Founder and Chief Marketing Officer of Seeonic. He has more than 30 years of experience in information technology including database management, Internet applications, predictive analytics, process re-engineering and global solutions. Mr. Feldman spent more than 20 years at Ceridian Corporation; the last ten years in the defense group, in positions of increasing responsibility (including as Vice President of Sales and Marketing, and Vice President of two major operations providing technology and services to the intelligence community). In addition, he previously served as Chief Technology Officer and Chief Executive Officer of two healthcare software companies. Mr. Feldman holds a BS degree in chemistry and computer science from Illinois Institute of Technology and a MBA degree in finance from the University of Minnesota’s Carlson School of Management. Mr. Feldman co-founded Seeonic, one of the first companies to build a complete IoT solution in the item level RFID space. Seeonic was granted a patent for its solution including RFID tag collection, hands-free operation, real-time alerting and analytics and built the largest commercial RFID network in the US. Mr. Feldman was the executive overseeing this development with attention to RFID readers, tags, serialization, the cellular connections required to deliver the data, and software for data collection, data cleansing, data storage, and analytics. Seeonic was also one of the founding members of the RFID Research Center at the University of Arkansas. Mr. Feldman attended annual University of Arkansas RFID conferences each year, where much of the early RFID directions and recommendations were made. Mr. Feldman also served on the GS1 Tag Serialization Committee until its successful completion. He is currently the Seeonic representative on the GS1 US Apparel and General Merchandise Industry Sponsors Group and spends his time growing the use of RFID in the retail, healthcare and industrial industries especially the management of vendor-managed and consigned inventory for brands. For more information, visit: <a href="http://www.seeonic.com/"><strong>www.seeonic.com</strong></a>
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  • Posted on: 01/18/2021

    What is Marc Lore’s legacy at Walmart?

    Walmart made a lot of progress in online sales and competing with Amazon. Mark Lore brought in a culture of faster development and quicker movement toward online sales and delivery than Walmart would have done on its own. The brands that Lore brought in where not a good fit. with the Walmart customer base which is a big reason they failed, However, the IT and marketing talent that came with those companies added to Walmart's skills base quickly. Walmart has an advantage that Amazon does not have - stores. As BOPIS, (Buy Online and Pickup in Store) continues to become more popular, Walmart will continue to take advantage of the store assets to distinguish itself from Amazon. Amazon's push is to make delivery faster to blunt some of the Walmart store advantage.
  • Posted on: 01/14/2021

    Which emerging tech will transform marketing this year?

    Marketing should use tools that provide insight into how their customers will react to their marketing efforts. Real-time marketing directing strategies to individual consumers is the most effective. The challenge is in collecting and analyzing the data used to create real-time marketing analytics. AI is over hyped but, in time, the technology will provide increased value in analyzing trends.
  • Posted on: 01/11/2021

    What will drive consumer tech sales in 2021?

    With many people working working remotely, more digital devices will be purchased to make the digital connection more satisfying. This will drive up the demand for laptops, screens, smart TVs and smartphones. Then these devices need to be connected to networks for carrying the digital data to make the digital connection better. Increased bandwidth is needed to support many applications used such as Zoom, Youtube, Google Meets, Microsoft Teams, etc. 5G demand will go up if the users are not typically at home or at an office where usually Wi-Fi is available. Since 5G is more expensive, its demand will grow slower than the hype shown in TV commercials. Having said that, 5G smartphones will grow due to other features such better screens and performance with the ability to have 5G capability an important issue for the consumer when they are ready to turn it on.
  • Posted on: 01/08/2021

    Should your DNA data be used to sell products?

    The risks in using DNA for marketing are very high because the consequences are not well known today due to the wide range of information available from the DNA that is still unknown or untested. As the breadth of information available from DNA expands, it will be very difficult to stop unintended consequences once marketers have the DNA data. As the uses of the DNA data are abused, and they undoubtedly will be, consumers will be less likely to support its use.
  • Posted on: 01/07/2021

    Will going public lead to riches or ruin for Wish?

    To be successful, Wish will need to deliver quality products that meet customer expectations and can be delivered on at a reasonable cost in a reasonable time. While this might sounds obvious, doing so from China and with new products frequently is a challenge for Wish. Operating as a public company is more challenging for Wish since their finances and operational successes and failures will be visible to the public. Problems will need to be fixed quickly and in a manner approved by the shareholders, or they will sell their shares and move on. It will be a tough future road for Wish.
  • Posted on: 01/06/2021

    Have retailers solved their long line problems?

    The pandemic has pressed retailers to solve line management problems through executive orders from state governors. In order to meet the executive order terms, retailers were "forced" to create solutions or be penalized or shut down. The most beneficial solutions are the ones where the consumer can schedule themselves into the queue at the store and receive a text message telling them when to show up at the store.
  • Posted on: 01/05/2021

    Do retailers need to jump on the e-gift card bandwagon?

    Retailers should get on the gift card bandwagon. Gift cards are immediate sales without having to select a product, and they typically result in a complete value or larger sale when the receiver spends the funds. The digital versions are easy to buy and send to the receiver which makes them even more convenient to buy and send. Retailers should add these e-cards to their websites to readily purchased when buyers come to the site. The buyer can be tracked from time of purchase, and the redeemer can be tracked at time of redemption. This is data reflecting two potential buyers instead of one with a direct sale.
  • Posted on: 12/23/2020

    And the winner of the 2020 RetailWire Christmas Commercial Challenge is …

    My favorite ad was from Smiths City. It had a heartwarming story and showed the viewer the kinds of gifts that Smiths City sells. Also liked Kohl's for the heart warming story and personal thoughts message. I also liked the Etsy's ad for the personal story related to the kinds of handcrafted things you would buy on Etsy and the Woodies ad for the kindness shown and the connection to Woodies hardware products. Another good collection of commercials.
  • Posted on: 12/21/2020

    Christmas ads show gift-giving in completely different lives

    Amazon's commercial is involving and heartwarming but does not connect with Amazon gifts or purchases. Smiths City also is heartwarming but leads directly to gift giving ideas and the fact that Smiths City can fulfill your needs for such gifts. Smiths City wins with a funny and relevant Christmas ad.
  • Posted on: 12/17/2020

    Commercials show the magic behind good deeds and Christmas surprises

    Both commercials show giving associated with Christmas. The Co-op ad shows the best part of children adding to the holiday cheer. The DocMorris ad holds the giving message until the very end which draws in the viewer and keeps their attention to the end. It is the best of the two.
  • Posted on: 12/16/2020

    Are retailers facing a no-win decision in mandating vaccines for workers?

    There is logic to inoculating retail workers early on due to their contacts with shoppers. On the other hand, there are many workers who have contact with the public every day. It will be difficult to sort out the order of who gets vaccines. For example, should someone that is older with comorbidities not get the vaccine over much younger retail workers? Retailers should work to raise the priority of their workers but not force their employees to take the vaccine. Retailers that do force vaccinations will have a PR disaster on their hand. As more and more people are safely vaccinated, more employees will be interested but no one should be forced. A year from now, the COVID-19 vaccinations will be as acceptable as flu shots.
  • Posted on: 12/15/2020

    Lidl and Tesco keep their Christmas spots ‘merry and bright’ for 2020

    The Lidl ad contains a lot of product placement, in fact too much, while the Tesco ad features humor along with product placement for a more entertaining and attention grabbing story.
  • Posted on: 12/11/2020

    How long will it be before robots replace humans in restaurants?

    There will be limited application in using robots for table service. Walmart spent five years trying to use robots for shelf inventory and shuttered the effort recently. The same thing will happen in restaurants. Part of the dining experience is the personal interaction with the waitstaff. Most of the automation and robotics investments will occur in the kitchen and back rooms with those tasks that are very repetitive and can be standardized.
  • Posted on: 12/10/2020

    What will it take to get shoppers back into stores in 2021?

    Shoppers will want to come back to stores especially after all of their time at home due to the pandemic. The socialization to be with friends and sales staff will be in high demand once shoppers have been vaccinated. Coupons, sales and discounts from retailers will encourage this behavior.
  • Posted on: 12/09/2020

    UK retailers try to top themselves with 2020 Christmas spots

    Both commercials do a good job of giving, Hafod's in the eyes of the little boy and John Lewis in the eye of the story. Good commercials in this year of the pandemic.

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