BrainTrust Query: Where are the In-Store Implementation Best Practices?
The In-Store Implementation Sharegroup has just released its first work product, a working paper, titled In-Store Implementation: Current Status and Future Solu...
CPGmatters: Survey Shows CPGs to Focus More On Brand Building in Stores
Nearly seven of ten (68 percent) respondents to an Instant Poll on the home page of CPGmatters in December 2007 listed In-Store Marketing as their top area of f...
CPGmatters: Implementation Group Aims At ‘Elephant in the Store’
Sophisticated shopper insights, automated planograms, segmentation, targeting and shopper media have the potential to revolutionize the way categories are manag...
BrainTrust Query: Are greater sales truly in the loyalty cards?
Reward card program members tend to spend more in 11 key merchandise categories than non-members, says newly-released research. Shopper motivation, however, app...
BrainTrust Query: Does the surge in shopper media mean a sea change for brands?
Digital and networked media are popping up in all sorts of retail environments - from the flat video panels - to the gas pump islands at convenience stores - to...
BrainTrust Query: Is Amazon.com’s Grocery Beta a Harbinger of Trade Promotions to Come?
A few days ago, James Tenser's email included an unusual offer from Amazon.com - a $10 promotional credit on a purchase of $29 or more worth of Harmony snacks. ...
Food Retailers in Massive Shift of Roles
The theme was "What's Next in Marketing, Consumer research and Technology?" as the ACNielsen Company and its VNU sister company Spectra hosted some 1,100 retail...