Janet Dorenkott

President, Jadeco

Janet has been in the IT industry for over 26 years. Her company, JadeCo specializes in search engine optimization, E-Commerce & Digital Marketing. Prior to JadeCo, Janet was the Associate VP of a billion dollar IT company that acquired her Artificial Intelligence company, Relational Solutions, Inc. (RSI). RSI built over 200 business intelligence solutions. Their expertise in data integration, analytics, predictive and prescriptive analytics, artificial intelligence & machine learning was well known in the industry. In their later years, RSI focused on the retail and consumer goods industry by creating tools that integrated point of sale data in with internal data to help provide additional insights into supply chains, trade promotion optimization, sales insights and more. They had tools like BIS, POSmart & TradeSmart that automated data integration and analytics and maximize ROI.

Janet has been a contributing author in Shopper Technology Institute. She has developed & conducted many business intelligence training programs for companies and organizations. She has also had published success stories in DM Review, B-eye Network, Consumer Good’s Technology News and others. RSI was named one of the “Top Most Promising Big Data Companies” and “Top Most Promising SAP Partners” by CIO Review. They were one of Consumer Goods Technologies Award winners for 10 years. They were named one of the top Data Integration & Business Intelligence Consulting Companies by the Cleveland Award Program and they were one of the finalists in the NEOSA Top Technologies Award. Today, Janet's digital marketing and SEO company is helping businesses of all types, create market awareness, develop content, optimize their Google authority and grow their businesses. She is a certified partner of Hubspot and uses Wordpress, Yost, Magento, Marketo, Octopus and social media platforms to accomplish the customers goals.
  • Posted on: 08/30/2022

    Should retail worry about the ‘quiet quitting’ trend?

    I don't think the "quiet quitting" was caused by employers or employees. I think it was caused by government shut downs. I was 50 years old before I ever took more than a week off of work. I took two weeks off to go on a cruise for my 50th birthday. Taking those two weeks off had me wanting even more time off. When the pandemic caused schools to close and "non-essential" companies to close, the U.S. experienced a period of non-productivity like never before. I think people in their 50s and 60s decided enough time passed and they just didn't want to go back and so they started considering early retirement. Young adults and new graduates never felt the hustle and bustle of working with your peers 40-70 hours per week. Many stayed home and spent hours on social media. Family life is good, but let's not kid ourselves. A new level of laziness enveloped our nation. Since the pandemic, I don't see the loyalty and dedication to employers like the U.S. has had in the past. What was once viewed as a "second family" is now viewed as an entity that is just taking time away from your family and social lives. The comradery that used to be part of a work environment is lost. The desire to make sure your employer succeeds so that your family will have long term employment and consistent incomes has been replaced with anger for making them work. It's sad to see workers, sluggishly walk through stores so they don't give their employers too much of their time and effort. It's sad to see workers be disrespectful to customers, because they can. It's sad to hear people act like employers are the bad guys who are forcing them to work. It's sad to see a new generation of workers who feel animosity for employers rather than gratitude for providing them with an income. I hope over time, an appreciation for employers, co-workers, customers and hard work will come back. If not, I fear that our nation will continue to decline.
  • Posted on: 08/30/2022

    Would organic grocery stores do better if coupled with conventional food stores?

    I think it will do well. Working moms and dads struggle with time. The need to divide non-working hours between extra-curricular activities, kids sports, homework, family time, laundry, shopping, etc. means you need efficiencies. We want to give our kids the healthiest options, but we also have the need for conventional items. When limited by time, I often choose traditional grocery stores because I can get more shopping done in a single trip. In addition, inflation is forcing families to look for more affordable options right now. I think Schnucks' decision is well timed and will offer a great option for their customers.
  • Posted on: 06/20/2022

    Should Starbucks end its open bathroom policy?

    They have to protect their employees and customers. This is true, not only for restaurants, but also hotels. While staying at a hotel in Santa Monica recently, there were multiple people trying to come into the lobby trying to take coffee that was made available, free to their guests. I witnessed front desk clerks having to ask non-guests to leave while they tried to find the bathrooms. I'm sure Starbuck's employees have the same problem. It is not safe and it's not their job to police, yet, that's what I saw happening. Every time we left or came back in, we had to wade through loiterers. We were yelled at and made to feel very unsafe. Cities with this problem have to start providing protection to their citizens and guests and respecting law and order. I would imagine that most people who have to stop at a Starbuck's or another restaurant, are probably either regulars or will typically buy something. If you're not, I don't see anything wrong with asking them to leave.
  • Posted on: 06/20/2022

    Should analytics drive category planning?

    Category planning and assortment planning both need "AI" or analytics. Every area of a business needs analytics to support it. As a person who owned an analytics and AI company for over 20 years, I find it interesting how over used "AI" has become. I chuckle when I hear news commentators talk about AI. It's actually confusing the market. It's important for people to understand that there is a difference between reports, analytics, predictive analytics, prescriptive analytics, artificial intelligence and machine learning. It's somewhat of a continuum, but everyone seems to call all of them AI today. Bottom line is category planning, assortment planning, supply chain planning, sales planning, marketing planning, etc all need predictive and prescriptive analytics and that could potentially evolve into AI.
  • Posted on: 06/20/2022

    Kroger CEO says customers are ‘rethinking their shopping’ habits

    During inflation and uncertain times, store brands and other less expensive options always sell more. I don't think there's any surprise there. In addition to inflation, supply chain issues are also forcing people to try other brands. I've personally switched hair products and many food items due to either increased costs or lack of availability. Finally, I think the pandemic caused a huge rise in agoraphobia. Agoraphobia is a fear of being in places that make you feel anxious or unsafe. The Cleveland Clinic has reported an explosion of these cases since the pandemic. I've witnessed it in my own friends and family who in the past had no issues with shopping at a retail outlet or traveling. It will be interesting to see the long term impacts of all these things. No doubt, this is new territory.
  • Posted on: 06/09/2022

    Should retail leases include clauses covering future shutdowns?

    Just like retailers, landlords are someone's customer. The landlord has payments due to the bank. Everyone wants to make landlords out to be the bad guys, but it is in their best interest to see their tenants succeed. Whether it's a house or a retail outlet, a landlord only makes money if they are getting paid. It's unfair for a retailer to stop paying rent. If they need to vacate, then they need to vacate. If the retailer stops making payments, then how is the landlord supposed to make their payment? Many landlords gave up huge profits or lost their properties in 2020 and 2021 and 2022 because they weren't getting paid. Those landlords lost their livelihoods just like many retailers and other businesses. Unfortunately, none of us has a crystal ball. Unforeseen situations happen. We all make commitments knowing things can change. It's a risk we take as business owners. We shouldn't expect another business owner to have to pay.
  • Posted on: 04/11/2022

    Expensive gas slows foot traffic

    I think it will depend on the store. As always, when the economy slows down and inflation is up, discount stores start taking revenue from more expensive stores. Unfortunately, it doesn't look like this inflation is temporary. Stores need to consider ways to cut costs. If they are not discount stores, they need to consider adding discount items as well. Placement of discount items will also be important as a means to potentially keep shoppers in the stores longer and hopefully have them picking up additional items.
  • Posted on: 03/29/2022

    How can retailers fund strategic priorities as challenges abound?

    As the former owner of an Analytics company that did predictive, prescriptive and AI work, I believe more is needed than analytics in these times. First of all, although most of us understand the difference between reports, analytics, predictive, prescriptive, AI and ML, my team and I often chuckle at how all these terms are so misused by the media ... (but that's another article topic). I think that if budget is limited and they can't afford to enhance their analytics capabilities, then the key is for companies to use all the resources available. And some of those things are intuition, common sense and life experience of existing employees. Analytics are great, but when an unexpected event like Covid-19, coupled with shut downs, hits, companies need to tap into the internal knowledge that exists in their own employee base. And I don't just mean executives. Yes, their experience and thoughts are important, but I mean the people stocking shelves and cashiers. These are the people who can share real world experiences. These are the people that can tell you what they will be spending their hard earned dollars on. Now that gas is costing them an extra $20/week and inflation is forcing them to buy generic items instead of the name brands they are the one's being hurt and they are the one's who can share information. These people are the employees who can shed the greatest light on what you should be doing in hard times where analytics has limited, historical value. If you can't afford to buy new data that will help you bring in information from other sources like the CDC or weather trends, or import/export information, then use the resources you have. Your employees. Get their opinions. Adjust your shelf space accordingly. Accommodate online purchases accordingly and be nimble. And give the consumer what they will buy. Very often, what they want and what they will buy are two different things.
  • Posted on: 03/29/2022

    Will swimwear become Victoria’s Secret weapon?

    $18 Million dollar, minority investment? That's peanuts. I don't even know if Victoria Secret thinks that will work. Add to that the fact that companies like Venus are everywhere. Unlike the days where people went out and bought a new, summer bathing suit. Now they bring 5 with them on a one week vacation. Getting back into the bathing suit industry will likely require more of an investment than $18k. I hope they also plan to actually INVEST in Frankie's brand to help increase sales. It's one thing to buy shares. It's another to buy into the company and make the necessary investments in brand awareness, etc.
  • Posted on: 03/28/2022

    Petco CEO isn’t losing sleep over inflation

    I think the subscription service is a great idea. I also agree that the pet industry is very resilient. I recently read that the average age of a pet owner is 43 years. By then, most people have a steady career, so I'm sure people will do what they can to keep their pets happy. However, I do think they will experience some revenue decline. With inflation and gas prices hitting everyone, there will be choices made for many, if not most people, to cut back. My daughter's dog has a sensitive stomach, and she has a good income, so she will not be switching to a less expensive food. But my niece's dog does not have a sensitive stomach. She has a couple jobs, but she lives pay check to pay check and with gas prices costing her an extra $20/week and food costing her another $20/week, she says she simply has to cut back. She says no new dog toys for her pup and she's just made the switch to cheap dog food for her dog. There is a huge segment of the population in her situation.
  • Posted on: 03/28/2022

    Macy’s lets associates express their style

    I think it's good for employee morale and I think employers have to be more flexible than ever to get and retain employees. However, I was just at Macy's the other day. I couldn't tell the employees from the shoppers. When I found an employee, they were dressed in a hoody that looked like they bought it in 1980. One of this issues is that people working in retail don't have a lot of expendable income. Therefore, unless you let them pick out some clothes and give them to the employee, they might be wearing old items they have in their closet. I certainly wouldn't have found that hoody on any Macy's racks and I wouldn't have bought it if I did. I'm curious to know if they have rules around this new non-dress code.
  • Posted on: 03/15/2022

    Should customized products be return-friendly?

    I think returns must be allowed for customized items. However, if you purchase customized items, there should be a "restocking" fee that should cover the bulk of the actual cost. That way, the manufacturer can still resell the items, and not get hit with a loss. There are definitely ways to accommodate this. There will also be cases where something was done incorrectly. In these cases, there should be a smaller "restocking fee" with the option to allow the manufacturer to fix the issue and resend the item.
  • Posted on: 10/20/2017

    Consumers don’t trust what CEOs are saying

    Distrust in corporations? Sure, but I distrust polls and surveys even more. I think most people distrust surveys these days. Leading questions like this make it easy to distrust them. You need to look no further than our last election to see how leading questions skew results. As far as giving employees a more vocal role, I think that can be done in a way that gives them the freedom to speak without harming the corporate message. After all, much of what molds the CEO's direction, is information that is communicated up from the field.
  • Posted on: 10/20/2017

    Drone-to-hand delivery could become a thing

    Drone delivery will definitely become more popular. As far as there being "no problem to solve," I disagree. It's not about solving a problem, it's about improving efficiency. Although many people want free delivery, others are very willing to pay a premium for something they need quickly, whether that is medicine they are running low on or a bathing suit for a vacation. Seems to me like low-altitude air traffic control is the problem waiting for a solution.
  • Posted on: 10/02/2017

    Could retail workers benefit from implanted microchips?

    In my opinion it is inevitable, and in may cases, it's already happening. We are already doing it to our pets and some people to their kids and to volunteer employees. As costs continue to go down ($60 is cheap), employee productivity improves & employees start seeing how much easier it is to do their jobs, it will continue to gain acceptance. Do I think it's creepy, absolutely. But there is an entire generation of kids following us that have grown up with a cell phone attached to their hands. They do not think it is creepy to share everything on social media, or puncture their faces with piercings. Why would they care about getting a chip implanted if it makes carrying boxes easier and getting into doors easier and opening drawers easier, etc? I think it will get a decent acceptance percentage. That said, I think there will be enough push back for technology to continue to evolve. In 10 years, the chips will be cheap enough that hopefully, it will be more like a band-aid where, if an employee wants the ease, it can be applied as a sticker than can be removed at the end of the day. This will be non evasive and I see this as being the longer-term trend. But in the interim, I do believe, an inserted chip will be allowed by a certain percentage of employees.

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