PROFILE
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Janet Dorenkott

President, Jadeco
Janet has been in the IT industry for over 26 years. Her company, JadeCo specializes in search engine optimization, E-Commerce & Digital Marketing. Prior to JadeCo, Janet was the Associate VP of a billion dollar IT company that acquired her Artificial Intelligence company, Relational Solutions, Inc. (RSI). RSI built over 200 business intelligence solutions. Their expertise in data integration, analytics, predictive and prescriptive analytics, artificial intelligence & machine learning was well known in the industry. In their later years, RSI focused on the retail and consumer goods industry by creating tools that integrated point of sale data in with internal data to help provide additional insights into supply chains, trade promotion optimization, sales insights and more. They had tools like BIS, POSmart & TradeSmart that automated data integration and analytics and maximize ROI. Janet has been a contributing author in Shopper Technology Institute. She has developed & conducted many business intelligence training programs for companies and organizations. She has also had published success stories in DM Review, B-eye Network, Consumer Good’s Technology News and others. RSI was named one of the “Top Most Promising Big Data Companies” and “Top Most Promising SAP Partners” by CIO Review. They were one of Consumer Goods Technologies Award winners for 10 years. They were named one of the top Data Integration & Business Intelligence Consulting Companies by the Cleveland Award Program and they were one of the finalists in the NEOSA Top Technologies Award. Today, Janet's digital marketing and SEO company is helping businesses of all types, create market awareness, develop content, optimize their Google authority and grow their businesses. She is a certified partner of Hubspot and uses Wordpress, Yost, Magento, Marketo, Octopus and social media platforms to accomplish the customers goals.
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  • Posted on: 04/11/2022

    Expensive gas slows foot traffic

    I think it will depend on the store. As always, when the economy slows down and inflation is up, discount stores start taking revenue from more expensive stores. Unfortunately, it doesn't look like this inflation is temporary. Stores need to consider ways to cut costs. If they are not discount stores, they need to consider adding discount items as well. Placement of discount items will also be important as a means to potentially keep shoppers in the stores longer and hopefully have them picking up additional items.
  • Posted on: 03/29/2022

    How can retailers fund strategic priorities as challenges abound?

    As the former owner of an Analytics company that did predictive, prescriptive and AI work, I believe more is needed than analytics in these times. First of all, although most of us understand the difference between reports, analytics, predictive, prescriptive, AI and ML, my team and I often chuckle at how all these terms are so misused by the media ... (but that's another article topic). I think that if budget is limited and they can't afford to enhance their analytics capabilities, then the key is for companies to use all the resources available. And some of those things are intuition, common sense and life experience of existing employees. Analytics are great, but when an unexpected event like Covid-19, coupled with shut downs, hits, companies need to tap into the internal knowledge that exists in their own employee base. And I don't just mean executives. Yes, their experience and thoughts are important, but I mean the people stocking shelves and cashiers. These are the people who can share real world experiences. These are the people that can tell you what they will be spending their hard earned dollars on. Now that gas is costing them an extra $20/week and inflation is forcing them to buy generic items instead of the name brands they are the one's being hurt and they are the one's who can share information. These people are the employees who can shed the greatest light on what you should be doing in hard times where analytics has limited, historical value. If you can't afford to buy new data that will help you bring in information from other sources like the CDC or weather trends, or import/export information, then use the resources you have. Your employees. Get their opinions. Adjust your shelf space accordingly. Accommodate online purchases accordingly and be nimble. And give the consumer what they will buy. Very often, what they want and what they will buy are two different things.
  • Posted on: 03/29/2022

    Will swimwear become Victoria’s Secret weapon?

    $18 Million dollar, minority investment? That's peanuts. I don't even know if Victoria Secret thinks that will work. Add to that the fact that companies like Venus are everywhere. Unlike the days where people went out and bought a new, summer bathing suit. Now they bring 5 with them on a one week vacation. Getting back into the bathing suit industry will likely require more of an investment than $18k. I hope they also plan to actually INVEST in Frankie's brand to help increase sales. It's one thing to buy shares. It's another to buy into the company and make the necessary investments in brand awareness, etc.
  • Posted on: 03/28/2022

    Petco CEO isn’t losing sleep over inflation

    I think the subscription service is a great idea. I also agree that the pet industry is very resilient. I recently read that the average age of a pet owner is 43 years. By then, most people have a steady career, so I'm sure people will do what they can to keep their pets happy. However, I do think they will experience some revenue decline. With inflation and gas prices hitting everyone, there will be choices made for many, if not most people, to cut back. My daughter's dog has a sensitive stomach, and she has a good income, so she will not be switching to a less expensive food. But my niece's dog does not have a sensitive stomach. She has a couple jobs, but she lives pay check to pay check and with gas prices costing her an extra $20/week and food costing her another $20/week, she says she simply has to cut back. She says no new dog toys for her pup and she's just made the switch to cheap dog food for her dog. There is a huge segment of the population in her situation.
  • Posted on: 03/28/2022

    Macy’s lets associates express their style

    I think it's good for employee morale and I think employers have to be more flexible than ever to get and retain employees. However, I was just at Macy's the other day. I couldn't tell the employees from the shoppers. When I found an employee, they were dressed in a hoody that looked like they bought it in 1980. One of this issues is that people working in retail don't have a lot of expendable income. Therefore, unless you let them pick out some clothes and give them to the employee, they might be wearing old items they have in their closet. I certainly wouldn't have found that hoody on any Macy's racks and I wouldn't have bought it if I did. I'm curious to know if they have rules around this new non-dress code.
  • Posted on: 03/15/2022

    Should customized products be return-friendly?

    I think returns must be allowed for customized items. However, if you purchase customized items, there should be a "restocking" fee that should cover the bulk of the actual cost. That way, the manufacturer can still resell the items, and not get hit with a loss. There are definitely ways to accommodate this. There will also be cases where something was done incorrectly. In these cases, there should be a smaller "restocking fee" with the option to allow the manufacturer to fix the issue and resend the item.
  • Posted on: 10/20/2017

    Consumers don’t trust what CEOs are saying

    Distrust in corporations? Sure, but I distrust polls and surveys even more. I think most people distrust surveys these days. Leading questions like this make it easy to distrust them. You need to look no further than our last election to see how leading questions skew results. As far as giving employees a more vocal role, I think that can be done in a way that gives them the freedom to speak without harming the corporate message. After all, much of what molds the CEO's direction, is information that is communicated up from the field.
  • Posted on: 10/20/2017

    Drone-to-hand delivery could become a thing

    Drone delivery will definitely become more popular. As far as there being "no problem to solve," I disagree. It's not about solving a problem, it's about improving efficiency. Although many people want free delivery, others are very willing to pay a premium for something they need quickly, whether that is medicine they are running low on or a bathing suit for a vacation. Seems to me like low-altitude air traffic control is the problem waiting for a solution.
  • Posted on: 10/02/2017

    Could retail workers benefit from implanted microchips?

    In my opinion it is inevitable, and in may cases, it's already happening. We are already doing it to our pets and some people to their kids and to volunteer employees. As costs continue to go down ($60 is cheap), employee productivity improves & employees start seeing how much easier it is to do their jobs, it will continue to gain acceptance. Do I think it's creepy, absolutely. But there is an entire generation of kids following us that have grown up with a cell phone attached to their hands. They do not think it is creepy to share everything on social media, or puncture their faces with piercings. Why would they care about getting a chip implanted if it makes carrying boxes easier and getting into doors easier and opening drawers easier, etc? I think it will get a decent acceptance percentage. That said, I think there will be enough push back for technology to continue to evolve. In 10 years, the chips will be cheap enough that hopefully, it will be more like a band-aid where, if an employee wants the ease, it can be applied as a sticker than can be removed at the end of the day. This will be non evasive and I see this as being the longer-term trend. But in the interim, I do believe, an inserted chip will be allowed by a certain percentage of employees.
  • Posted on: 10/02/2017

    Is the time right for Kroger to go hyper-local?

    I have several reasons to applaud this move.
    • First, Kroger has always been more decentralized than other retailers, but I don’t believe that was widely known by the consumer. Releasing a press announcement that focuses specifically on this will matter.
    • Many people are willing to pay more to support local and organic, despite their incomes. It’s why vegan, organic, gluten free and non-processed food lines are growing. The market is changing. We are learning every day, about the negative side effects of processed foods, antibiotics, etc. That said, to assume local is always more expense is wrong. Local is often less expensive.
    • Trends matter! Kroger is not to late to this trend as some have suggested. This is an entire generation changing their eating patterns to be more healthy. This generation is now having babies and producing a new set of parents that despite their income, will want to feed their children healthy options. Even a lot of baby boomers are focused on healthy these days.
    • Assortment will still require non-local vendors. I don’t know of any banana growers in Ohio. But the attempt to focus on local is positive.
    • Making it easier for local farmers to have access to Kroger by giving them a website, is a good idea.
    • Giving the local community and buyers access to the farmer’s stories will also be beneficial. People like buying from people they know and this will help them get to know their local farmer better.
  • Posted on: 09/28/2017

    Burger King buses in customers in need of a Whopper fix

    I like it, but I'm not sure how profitable it will be. How about if you just fill the bus with whoppers and bring the food to them? That would leave people with more time on their lunch break and less money spent on gas to shuffle around a bunch of people.
  • Posted on: 09/28/2017

    Macy’s counts on new rewards program

    Well, it's about time. I'm probably one of their 10 percent and I can tell you that their outdated coupons that you have to wait for in the mail are annoying. Then when they come in the mail, you have to sift through pages in a magazine to figure out where they hid the coupons this time. Then you get points when you use your credit card and more points if you pay $20 to have the honor of getting a percentage of sales back after the new year, for things you purchased between October and January, etc. It's annoying and hard to keep track of, so I'm glad they are fixing it. It will help with their loyal customers. But they need to do more. Retail stores are withering on the vine. Macy's was one of the leaders who created a good online shopping experience before their competitors. I'm afraid they let the others play catch up now, so they do need to think about ways to reinvent themselves. Although many of us shop mainly online, we do go to stores when shopping for a last minute party dress or gift. Moms also bring school kids into the stores because online is difficult when you're shopping for an entire season with kids who are growing. Macy's and other retail stores need to consider these new shopping patterns, focus on what they are selling and adjust their models accordingly.
  • Posted on: 08/25/2017

    Why don’t more retailers ‘get’ curation?

    I agree. Retailers definitely have to out-curate the e-tailers. They have to out-experience them as well. We had a similar discussion recently where people were actually suggesting "shaming" customers who decided to shop online for lower prices. That's not going to work. Out-curating, creating loyalty through offering better service and experiences and getting creative to differentiate yourself will keep shoppers coming in.
  • Posted on: 08/25/2017

    Will chatbots lead consumers to more purchases?

    Absolutely! Mindtree implements chatbots all the time and see first hand proof of increased sales. Chatbots are definitely helping to increase sales. Anytime you can respond to questions quickly and keep the customer engaged, your chance of a sale will increase. In the very near future chatbots will respond verbally, giving an even more human-like experience. Keeping it fast, simple and accurate will definitely increase sales for those companies who implement it first and most accurately.
  • Posted on: 08/10/2017

    Should Walmart buy Birchbox?

    I'm not sure the business model for Birchbox is good for anyone long term. The concept of paying $10/month for samples, doesn't appeal to me at all. As a woman who uses beauty products, I can tell you that I am very loyal to products that I like. I will occasionally try something new, but that's rare. Many women experience reactions on their skin when trying new products. It's something that most of my friends avoid unless they have a persistent problem. I understand, they are trying to sell them the bigger versions of product, but the ongoing subscription makes no sense to me.
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