PROFILE

Jasmine Glasheen

Principal Writer & Content Strategist, Jasmine Glasheen & Associates

Jasmine Glasheen is a writer, influencer and content marketer within the retail industry. She lends her unique industry insights to The Robin Report, IBM Watson Customer Engagement blog, RetailMinded, Sourcing Journal, and many other top-tier industry publications. Glasheen content marketing clients include IBM The Next Brick blog and Payment Depot, among others. She shares her thought leadership on stage at trade shows and conventions such as Halloween Expo, Shop.org, and ASD; and she has been listed as a Vend Top 100 Retail Influencer for 2 years running, as well as one of Vend’s 15 Retail Instagram accounts to follow.

Visit jasmineaglasheen.com to learn more.

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  • Posted on: 07/17/2020

    Struggling retailers lay off workers and pay millions in executive bonuses

    What a brutish move in a time when frontline workers are struggling to make ends meet and to retain their healthcare. We aren't just talking numbers and investments ... these are people's lives at stake. Before all of this happened, we were talking a lot about how top-down management styles no longer resonate. It's interesting to see some of the department stores that were called out for an unwillingness to change making a move that's brazenly anti-worker, anti-employee, and frankly, anti-middle class. Remember this when next-gens boycott these retailers.
  • Posted on: 07/16/2020

    The Queer Eye for the Walmart guy

    This is interesting, since Walmart is more affiliated with right-wing consumers at a time when gay rights are (once again) under scrutiny. I like the bridge-building, but I’m not sure it will translate into sales. How many male Walmart consumers are comfortable enough with themselves to buy furniture designed by flamboyant men? Or is Walmart trying to lure in Target and Amazon shoppers who abandoned the store as a result of its political affiliations? I’m looking at this as a case study in cross-political retailing and I’ll be watching closely to see how the numbers pan out.
  • Posted on: 07/15/2020

    Are subscriptions a winning strategy to get through the pandemic?

    This does not come as a surprise. Millennial and Gen Z consumers are less likely to shop at dollar stores as more comes to light about many of their unethical manufacturing processes. Subscriptions give financially-strapped consumers a way to make ethical purchasing decisions without ever leaving their homes. This is a segment I expect to see grow exponentially in the next year –– especially in household essentials.
  • Posted on: 07/13/2020

    Will Boomers and Gen X keep shopping online post-pandemic?

    It’s hard to project how many Baby Boomers and Gen X-ers will continue shopping online post-pandemic because we don’t know what a post-pandemic world looks like yet. Additionally, studies point to the fact that this won’t be the last global pandemic many of us endure, so the importance of online shopping and social distancing measures will remain relevant as time goes on.
  • Posted on: 07/01/2020

    Anti-mask shoppers find themselves publicly shamed

    Humor is a coping mechanism and, as consumers see their peers behave increasingly erratically, it only makes sense that people would joke about it to keep moving forward. The viral videos showing the chaos in grocery stores could turn off some consumers from physical shopping. However, it also shows that the retailer is enforcing mask mandates and has employees that can remain professional in any situation. Instead of stressing about viral videos (which are generally out of their control), retailers should create a strategy to get their brand highlighted in meme culture. After all, it’s one of the primary ways that consumers build community remotely.
  • Posted on: 06/25/2020

    Will expanded fresh and frozen food selection drive Target’s pickup business?

    This is a particularly strategic move during The COVID outbreak. For Target, it's impossible to debate the essential nature of its offerings, which is both preventative and well-advised. Target is hip to the fact that panicked consumers stock up on frozen goods and agile enough to respond right before the “second wave” of coronavirus cases. Very, very smart.
  • Posted on: 05/28/2020

    Do retailers need ‘trickle up economics’ to beat COVID-19?

    The YouGov study underscores something most of us already knew: our government is not doing enough to help stimulate the American economy during COVID-19. The one-time payout covers about two weeks of work for most, when many people lost their jobs or were furloughed and are only now beginning to get sporadic hours. A biweekly stipend would be wonderful, but I don’t think it’s realistic. An income-based stipend that takes how much consumers are making NOW (not 2 years ago) into account makes a lot more sense. And as far as trickle up economics are concerned, how about we hire a nonpartisan funds monitoring team to ensure federal resources are being allocated to the individuals and businesses that actually need them, instead of reinforcing GOP-funded big boxes?
  • Posted on: 05/19/2020

    Is Amazon about to buy J.C. Penney?

    One of the only things Amazon is really missing is a legacy. The next-gen zeitgeist calls for apparel retailers with history and physical roots. This move could give Amazon the old bones the retailer needs to build a strong foundation in the fashion industry, but to appeal to nextgens, Amazon needs to prove its apparel offerings have heart. It should focus on showcasing some of the SMBs and artisans on the platform as well as its own (cheap but vapid) private label brands.
  • Posted on: 05/15/2020

    How can brands support shuttered independent retailers?

    Brands should have been offering a portion of their sales to the indies giving customers a hands-on experience with their products ever since the advent of e-commerce. The same goes for commissioned store associates. Even before COVID, many customers were trying in-store and shopping online, so maybe brand kickbacks to store associates and independents will become a facet of the new retail normal as stores reopen and life resumes. As consumers continue to demand transparency from brands post-COVID, offering mom-and-pops kickbacks could also be a smart PR move for brands that have struggled to remain relevant (and, let's be honest, what brand hasn't struggled in all of this)?
  • Posted on: 05/11/2020

    What should retailers do about social distancing renegades?

    I agree that these “renegades”—public health hazards—have to be handled the same way management would handle a customer who came in without pants on. The only difference is one is unpleasant to look at, while the other is endangering people’s lives. Whether customers agree with social distancing guidelines or not is irrelevant. Part of living in a civilized society is modifying one’s behavior to reflect regulations put in place by local officials. I don’t agree with many of the things that my tax dollars go towards, for instance, but I’m not setting up an overseas bank account to skirt my civic duty. The real issue here is that store security and legal personnel feel reluctant to enforce life-or-death-situation rules because of how accommodating our society has become towards specific demographics of infringers—namely those whose views are extreme examples of those being openly touted by the current regime. We can say that this isn’t a political issue until we’re blue in the face, but when the president and VP of our country aren’t wearing masks, Joe Tractor in Virginia doesn’t think he has to, either.
  • Posted on: 05/08/2020

    How should indie retailers prepare to reopen under the now normal?

    I’m in San Diego, where we just opened for curbside pickup on non-essential purchases today. But it’s easy for the in-store shopping experience to feel eerie in “the now normal.” It’s important to bring back associates that are not only able to follow social distancing/sanitization guidelines, but also able to convey friendliness and enthusiasm despite the strange state of affairs. Frantic and harried is disorienting, and it’s not going to work with non-essential purchases. Since the advent of e-commerce, brick and mortar stores have needed to give customers a reason to leave their homes. Indie retailers will need to strive to convey friendliness and product enthusiasm even when just doing curbside pickup.
  • Posted on: 05/05/2020

    Can J.C. Penney make it without Sephora?

    Adding Sephoras to J.C. Penney was a horrible branding move on Sephora’s part. How can the cosmetics company represent fun and luxury when it’s wedged inside of a retailer that represents bare bones, low cost basics, and one that’s had so much trouble to boot? J.C. Penney has been in the midst of a decade long identity crisis and it will take more than fighting its current partners in court to resolve the issues.
  • Posted on: 05/04/2020

    Will Walmart’s customers pay $10 more to get deliveries in two hours?

    Would people pay $10 to get grocery delivery in 2 hours? I’m setting up a Walmart account immediately after I write this post, now that I know that this service exists! Instacart in San Diego has a 5 day wait and Grubhub adds around $20 in hidden fees along the way (plus it’s just restaurant food, not groceries). This is a great competitive differentiator.
  • Posted on: 04/30/2020

    Will working remotely change how we communicate?

    I’ve been working as a remote content creator for the past six years. Remote communications cut out unnecessary, high-pressure water cooler chatter. They also help businesses focus on the message they need to convey — “concise” is the perfect descriptive. With that said, it’s not for everyone. Extroverts and people who have trouble with time management are struggling to work in a remote environment. Retailers can take away from this experience an awareness of the wide range of preferred and most productive work environments, and create flexible (corporate) positions that are based on productivity, not hours logged.
  • Posted on: 04/28/2020

    Will the new normal look a lot like the old normal?

    I expect that the biggest difference will be that air filtration and sanitization will become a selling point for brick and mortar sellers. As has been the trend with next-gens, how retailers treat and provide for employees will continue to take on increased significance after the crisis—especially since during the pandemic healthcare and sick leave has become a life or death issue for so many young workers.

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