PROFILE

Jasmine Glasheen

Content Marketing Manager, Surefront

Jasmine Glasheen is a writer, thought leader, and speaker focused on the evolution of generational purchasing behavior in the retail industry. She’s the Content Marketing Manager at Surefront, a PLM company that helps retailers “calm the chaos.” She also lends her unique industry insights to The Robin Report, Sourcing Journal, and many other top-tier industry publications. Glasheen shares her thought leadership on stage at trade shows and conventions such as the Perry Ellis International Sales Conference, The Ohio State Digital Solutions Gallery, Shop.org, ASD, Halloween Expo, and many others. She loves being on the cutting-edge of what comes next in this dynamic industry!

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  • Posted on: 06/14/2022

    Has online grocery shopping hit its sales ceiling?

    I see online grocery shopping accelerating in the coming years. Online grocery shoppers may pay for shipping, but they're at a unique advantage when it comes to finding great products. The in-store experience here in SoCal is packed and chaotic. Whereas online shoppers can easily see a retailer's full inventory and purchase strategically. As they say, time is money. A lot of young(ish) professionals hustling daily in the city would rather add $30 to their bill than spend 2.5 hours dealing with the grocery shopping ordeal.
  • Posted on: 06/02/2022

    Should Instacart discard shopper ratings from chronically grumpy customers?

    I was a regular Instacart shopper long before the pandemic. I rate about 3/4 of shoppers with 5 stars, but here's the thing: the bad shoppers on Instacart are really, really bad. We're talking decide-not-to-deliver-your-food-an-hour-after-it-was-supposed-to-arrive bad. The issue is so extreme, and the projected shipping windows so lengthy themselves, that I and many of my urban professional friends living in downtown San Diego have switched to GoPuff. I'm not against putting chronic down-voters a little lower in the algorithms, but I wish Instacart had more follow up measures in place for the extreme outliers to ensure consistency. I'm interested in the measures the company is taking to protect time-strapped customers, as well as employees.
  • Posted on: 09/07/2021

    Nordstrom ain’t what it used to be before the pandemic

    Inventory is an issue for all retailers at the moment, but Nordstrom built their business on the in-store experience. Without their legendary sales staff -- many of whom were laid off or switched career paths during the pandemic -- Nordstrom just can't justify its ticket prices. Particularly when even higher-income consumers are still riding the wave of a tenuous economy. How will Nordstrom retain the staff that sets them apart if the Delta variant causes store closures?
  • Posted on: 08/17/2021

    Are over-attentive associates creeping shoppers out?

    This data gives credence to a theory that I've always suspected. I don't think that advanced interpersonal training is feasible for every retail sales associate, many of which work part-time and/or are also in school. Retailers that enable digital training may be able to impart some wisdom in terms of reading body language, comments, when to approach, etc. But much of a customer's response to a store associate has to do with the customer themselves, who is unpredictable.
  • Posted on: 08/02/2021

    Should food be an afterthought for Target?

    Although Target doesn’t have a robust food offering, their produce is always fresh, up to date, and appealing. Target will never become a grocery destination. There are enough grocery stores out there doing innovative things and it would be too difficult for Target to differentiate itself. As such, I think Target's offering is perfect for its customer base.
  • Posted on: 07/16/2021

    Will retailers be jilted by the trend toward micro and hybrid weddings?

    The wedding industrial complex always struck me as odd. Why pressure people to have an obscenely expensive, extravagant celebration when they are starting their lives together? Since Gen Z is inherently skeptical of tradition, micro weddings make a lot more sense -- all of the celebration and family, a fraction of the cost. Making weddings cheaper for attendees is another great benefit of this new model. I see people get so stressed about affording to be bridesmaids -- the dresses, the travel, the activities. Micro weddings will allow friends and family to celebrate their loved ones, unencumbered.
  • Posted on: 07/12/2021

    Target and Chipotle are watching TikTok video resumes to find workers

    What an exciting initiative! TikTok is a great platform for employers of next-Gens to access talent on their chosen platform. Prospective employees can showcase their personalities in a way that feels authentic to them. Chipotle and Target’s willingness to utilize TikTok shows next gens that the companies understand who they are and respect their lifestyle. Love it!
  • Posted on: 06/14/2021

    Could the ‘largest retail liquidation store’ change the discounting game?

    I love a deal hunt, but there’s still something to be said for dividing merchandise into categories. Most people don’t have time to tune into a flash sale unless there’s a chance of getting something they really need. Sharing deals on social media is a great start. But I’d still like to see sales that are divided by category to make it a realistic time investment for more deal-hunters.
  • Posted on: 05/12/2021

    Uber Eats delivers dinner with a side of blush

    With just one cosmetics retailer on the menu, it's too hyper-specific for Estee Lauder to really catch on through Uber Eats. It's a fun little side perk, sure, but they'll have to sign on quite a few more cosmetics brands for it to become a real destination. It also bears saying that Estee Lauder still isn't cruelty-free. While they have a following with more mature consumers, the brand won't be able to catch on with next-gens until they become so. Until then, sustainably-minded consumers will keep going to Clarins, Hourglass, or other –– more ethical –– cosmetics companies. Why be a holdout when it comes to animal cruelty? Purpose-driven business and B-corps lead the way in the Post-COVID retail landscape.
  • Posted on: 05/07/2021

    Walmart is going all in on 24/7/365 telehealth

    Everyone wants to be essential retail nowadays. This is about giving Walgreens a run for their money. But I don't see Walmart as a potential competitor in the healthcare space unless the company is able to offer small healthcare kiosks that customers can easily drop into. The giant parking lot and extreme store traffic at Walmart will prevent consumers who aren't existing customers from seeking the company out for healthcare. On top of this, Walmart doesn't have the reputation for customer care that Walgreens has built over the years. It'll take a cohesive marketing strategy to give this one legs.
  • Posted on: 04/20/2021

    Are pop-up shops the answer to getting reluctant shoppers back into stores?

    Next gens and Boomers alike are clamoring for life experiences. Analysts predict we will see a “silver surge” of boomer shoppers going out to make their bucket list dreams a reality once vaccinated. We’ve all been clamoring for in person experiences over the past year. There’s pent up demand for anything that feels exciting and novel. I predict pop-ups will become more mainstream as stores reopen.
  • Posted on: 03/11/2021

    The Chipotle/e.l.f. collab has made guac eye shadow a thing

    What's cool about this is that Chipotle paired with a cosmetics brand offering products at a price point that will appeal to their customer base. So often, with these collaborations, we see retailers totally shoot for the stars in terms of product price point. I'm also impressed that Chipotle partnered with a vegan cosmetic brand for this collab. One in five millennials have changed their diet to reduce their impact on the planet and Coronavirus lockdowns led to a surge in conscious consumption. Low price points, attractive marketing, quirky product ... what's not to like?
  • Posted on: 02/22/2021

    Do grocers need to get better at planning for weather-related disasters?

    I think that we need to start talking about how the government and grocers can work in tandem to ensure citizens have a consistent food supply during environmental disasters. All data points to the fact that what's happening in Texas is just the tip of the iceberg and, if taxes go to anything, they should be being used to ensure we have a consistent, sustainable food source.
  • Posted on: 01/08/2021

    Shopify dumps Trump’s stores from its platform

    The concept of retail as an entity that operates separately from the rest of the world hasn’t had legs since the current administration took office. I constantly advise retailers to have a strong mission statement and take a stance on social issues to reach next gens. If anything, Shopify was late to the party.
  • Posted on: 11/11/2020

    Dick’s and Etsy’s Christmas spots deal with COVID-19 realities in different ways

    Empowering workers has been a theme of 2020. The level to which we depend on the people behind the scenes has been brought into stark focus. But the delivery and warehouse workers in the Dick's ad are faceless. Not a good look when service workers are risking their lives to make a living during the holidays. Etsy is warm and personalized. They've got my vote!

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